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Hi, I’m Swati Thakur, a Creative Operations and Content Marketing professional with 6+ years of experience spanning brand operations, content production, and social media strategy. I excel at steering end-to-end creative workflows, leading cross-functional teams of up to 20, and delivering multi-channel campaigns across agency and in-house environments. I’m certified in Generative AI leadership and actively explore how AI tools can sharpen content planning, production, and creative operations. I thrive under pressure, balancing execution with strategic thinking to drive measurable brand growth and client success.…Hi, I’m Swati Thakur, a Creative Operations and Content Marketing professional with 6+ years of experience spanning brand operations, content production, and social media strategy. I excel at steering end-to-end creative workflows, leading cross-functional teams of up to 20, and delivering multi-channel campaigns across agency and in-house environments. I’m certified in Generative AI leadership and actively explore how AI tools can sharpen content planning, production, and creative operations. I thrive under pressure, balancing execution with strategic thinking to drive measurable brand growth and client success.

Swati Thakur

Content Creator, Content Strategist, Social Media Manager, +3

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Hi, I’m Swati Thakur, a Creative Operations and Content Marketing professional with 6+ years of experience spanning brand operations, content production, and social media strategy. I excel at steering end-to-end creative workflows, leading cross-functional teams of up to 20, and delivering multi-channel campaigns across agency and in-house environments. I’m certified in Generative AI leadership and actively explore how AI tools can sharpen content planning, production, and creative operations. I thrive under pressure, balancing execution with strategic thinking to drive measurable brand growth and client success.…Hi, I’m Swati Thakur, a Creative Operations and Content Marketing professional with 6+ years of experience spanning brand operations, content production, and social media strategy. I excel at steering end-to-end creative workflows, leading cross-functional teams of up to 20, and delivering multi-channel campaigns across agency and in-house environments. I’m certified in Generative AI leadership and actively explore how AI tools can sharpen content planning, production, and creative operations. I thrive under pressure, balancing execution with strategic thinking to drive measurable brand growth and client success.

Available to hire

Hi, I’m Swati Thakur, a Creative Operations and Content Marketing professional with 6+ years of experience spanning brand operations, content production, and social media strategy. I excel at steering end-to-end creative workflows, leading cross-functional teams of up to 20, and delivering multi-channel campaigns across agency and in-house environments.

I’m certified in Generative AI leadership and actively explore how AI tools can sharpen content planning, production, and creative operations. I thrive under pressure, balancing execution with strategic thinking to drive measurable brand growth and client success.

Skills

Copywriting

Branding

Experience Level

Copywriting

Expert

Branding

Expert

Language

English

Fluent

Hindi

Fluent

Work Experience

Content Creator & Brand Consultant at Self-Employed

June 1, 2025 - Present

Built an Instagram community from 0 to 50K followers in 6 months, managing the full creative production workflow from brief to final delivery, achieving 300K+ average reel views and 500%+ engagement rate. Developed and executed UGC-style brand content for Indian brands and Singapore restaurants, overseeing ideation, scripting, filming, editing, voiceovers, and performance analytics. Applied Generative AI tools to accelerate content ideation, caption writing, and creative brief development, reducing production planning time and increasing content output volume. Led 20+ brand collaborations, managing partner briefs, creative direction, and end-to-end deliverables while maintaining brand standards across all outputs.

Brand Manager at Sociapa - Marketing Agency

July 1, 2024 - September 1, 2024

Managed end-to-end creative production workflow from intake to final delivery across 30+ content formats including video, CGI, scripts, and social posts. Coordinated internal review rounds and consolidated stakeholder feedback to minimise delays and rework, improving Instagram engagement by 15%. Closed the highest bill-value client for the agency through strategic pitch development and client relationship management. Improved overall customer engagement by 25% through structured content strategies aligned with client business objectives and brand positioning.

Creative & Content Marketing Manager at Sunday Skin - Skincare Brand

January 1, 2022 - December 31, 2024

Led pre-launch creative operations including photoshoots, UI/packaging production, and full campaign execution, managing production workflow from brief to final asset delivery. Managed and mentored a cross-functional creative team of designers, writers, and social executives, driving resource planning, workload balancing, and capacity optimisation. Developed and implemented standardized creative intake and review processes, ensuring brand standards compliance across all campaign deliverables. Built influencer marketing programme managing external agency and talent relationships, overseeing casting, contracts, and budget adherence, driving 25% follower growth. Revamped brand Instagram aesthetics and content strategy, resulting in a 30% increase in order bookings and improved conversion rates. Launched and managed YouTube channel from scratch, growing the subscriber base by 50% and increasing video views by 80%.

Digital Marketing Manager at Zoylee - Tech Startup

January 1, 2021 - December 31, 2022

Managed production timelines and asset delivery for multi-channel campaigns, coordinating across creative, content, and social teams to ensure on-time execution. Oversaw full creative production for YouTube channel - concept through editing, growing follower base by 50% and video views by 80%. Created brand anthem video end-to-end (concept, script, production, editing), which became the most-viewed and most-liked video in the brand's history. Developed multi-channel digital marketing strategies integrating social media, video content, and customer engagement initiatives across platforms.

Brand Marketing Lead at GreenHonchos - Marketing Agency

January 1, 2019 - December 31, 2021

Led creative operations and content strategy for 20+ lifestyle D2C brand clients, managing 4-5 simultaneous accounts with diverse production workflows and resource requirements. Conducted regular project health reviews, monitored timelines and resource allocation, and optimised workflows based on performance data and client feedback. Managed and mentored a cross-functional team of up to 20 including graphic designers, copywriters, and social media executives. Developed comprehensive creative briefs and managed agency/vendor relationships, ensuring budget adherence and brand standards compliance across all deliverables. Drove 50% improvement in client retention through consistent brand messaging, proactive communication, and operationally reliable delivery.

Content Creator & Brand Consultant at Instagram @suviandyuvi

June 1, 2025 - Present

Founded and grew an Instagram community from 0 to 50,000 followers in 6 months, managing end-to-end creative production from brief to final delivery. Achieved 300k+ average reel views and 500%+ engagement. Developed and executed UGC-style brand content for Indian brands and Singapore restaurants, overseeing ideation, scripting, filming, editing, voiceovers, and performance analytics. Applied Generative AI tools to accelerate content ideation, caption writing, and creative briefs, reducing planning time and increasing output. Executed 20+ brand collaborations, coordinating partner briefs, creative direction, and end-to-end deliverables while maintaining brand standards.