Swati Thakur

Founded and grew an Instagram community from 0 to 50,000 followers in 6 months, managing end-to-end creative production from brief to final delivery. Achieved 300k+ average reel views and 500%+ engagement. Developed and executed UGC-style brand content for Indian brands and Singapore restaurants, overseeing ideation, scripting, filming, editing, voiceovers, and performance analytics. Applied Generative AI tools to accelerate content ideation, caption writing, and creative briefs, reducing planning time and increasing output. Executed 20+ brand collaborations, coordinating partner briefs, creative direction, and end-to-end deliverables while maintaining brand standards.

Built an Instagram community from 0 to 50K followers in 6 months, managing the full creative production workflow from brief to final delivery, achieving 300K+ average reel views and 500%+ engagement rate. Developed and executed UGC-style brand content for Indian brands and Singapore restaurants, overseeing ideation, scripting, filming, editing, voiceovers, and performance analytics. Applied Generative AI tools to accelerate content ideation, caption writing, and creative brief development, reducing production planning time and increasing content output volume. Led 20+ brand collaborations, managing partner briefs, creative direction, and end-to-end deliverables while maintaining brand standards across all outputs.

Managed end-to-end creative production workflow from intake to final delivery across 30+ content formats including video, CGI, scripts, and social posts. Coordinated internal review rounds and consolidated stakeholder feedback to minimise delays and rework, improving Instagram engagement by 15%. Closed the highest bill-value client for the agency through strategic pitch development and client relationship management. Improved overall customer engagement by 25% through structured content strategies aligned with client business objectives and brand positioning.