Anirudh Iyer
Creative professional with 7+ years of cross-functional experience in multimedia production, concept development, script writing, and branded content ideation.
About
Creative professional with 7+ years of cross-functional experience in
multimedia production, concept development, script writing, and branded
content ideation. Skilled in creating impactful storytelling strategies for brands,
from concept to completion. Proficient in working with creative, marketing,
and production teams to craft concepts that resonate across digital formats.
- 7 years' experience
- Joined December 2024
Skills· 2
Languages
- HindiAdvanced
- EnglishAdvanced
- TamilAdvanced
Industry experience
- Media & Entertainment
- Retail
- Software & Internet
- Consumer Goods
Work experience
Ideated and scripted non-news original, branded, and fictional content. Developed and pitched original intellectual properties and features tailored to brand narratives. Produced digital campaigns, documentaries, and branded content. Anchored multiple series with a brand-friendly tonality.
Created campaign concepts and branded video content for Times Prime, Speaking Tree, TOI–Mic On Hai, Wierd But True (NBT), GadgetsNow, etc. Supervised shoots, edited episodes, and managed end-to-end creative workflows for intellectual properties, live events, and branded content. Provided voice-overs for branded as well as original content.
Developed creative audio solutions for Netflix, Amazon, Cadbury, and more. Ideated and composed promotional audio content, jingles, and branded podcasts. Created voice-over scripts and translated brand briefs into sonic identity. Designed promotional campaigns for Gaana Originals & Gaana+. Provided voice overs in multiple languages as well as in-store announcements for Ikea & Gaana Jukebox Users.
Education
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