I'm an experienced and versatile designer from Lowton, Warrington, England. With over 15 years of experience delivering exceptional creative solutions across digital and print media. I'm skilled in producing visually compelling marketing collateral, developing brand identities, and designing user interfaces for web and mobile applications. Adept at maintaining brand consistency, managing multiple projects, and collaborating with agencies and in-house teams. Proficient in Adobe Creative Suite, Figma, and prototyping tools, passionate about creating elegant, engaging designs that deliver tangible results. --- Self-employed / Freelance Graphic & UX/UI Designer Lead Creative & Studio Manager Bluebus Interactive Senior Designer / Design Manager Littlewoods Shop Direct Group Designer / Studio Manager Watermark Design / --- [Visit my website](_Website not available. Sign in: https://www.twine.net/signup_…

Ian Rafftery

I'm an experienced and versatile designer from Lowton, Warrington, England. With over 15 years of experience delivering exceptional creative solutions across digital and print media. I'm skilled in producing visually compelling marketing collateral, developing brand identities, and designing user interfaces for web and mobile applications. Adept at maintaining brand consistency, managing multiple projects, and collaborating with agencies and in-house teams. Proficient in Adobe Creative Suite, Figma, and prototyping tools, passionate about creating elegant, engaging designs that deliver tangible results. --- Self-employed / Freelance Graphic & UX/UI Designer Lead Creative & Studio Manager Bluebus Interactive Senior Designer / Design Manager Littlewoods Shop Direct Group Designer / Studio Manager Watermark Design / --- [Visit my website](_Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

I’m an experienced and versatile designer from Lowton, Warrington, England.

With over 15 years of experience delivering exceptional creative solutions across digital and print media. I’m skilled in producing visually compelling marketing collateral, developing brand identities, and designing user interfaces for web and mobile applications. Adept at maintaining brand consistency, managing multiple projects, and collaborating with agencies and in-house teams. Proficient in Adobe Creative Suite, Figma, and prototyping tools, passionate about creating elegant, engaging designs that deliver tangible results.

Self-employed / Freelance Graphic & UX/UI Designer

Lead Creative & Studio Manager
Bluebus Interactive

Senior Designer / Design Manager
Littlewoods Shop Direct Group

Designer / Studio Manager
Watermark Design /

[Visit my website](Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent

Work Experience

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Education

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Qualifications

HND Design & Communication
September 1, 1992 - June 1, 1994
Professional Diploma in UX Design
January 8, 2025 - January 8, 2025
BTEc National Diploma Graphic Design
September 3, 1990 - June 1, 1992

Industry Experience

Financial Services, Energy & Utilities, Telecommunications, Professional Services, Education
    uniE608 Logo Gallery
    A selection of brand identities I have created…
    uniE608 RSMR Fund Research Hub
    As leaders in fund research, it wasn’t hard to convince RSMR of the value of a comprehensive competitor analysis. This identified key UX conventions relevant to their industry and addressed specific challenges. Analysing user behaviour determined the most critical pages, enabling a clear and effective content hierarchy. This process streamlined the website into a user-focused structure, making it easier for visitors to access the information most important to them. RSMR also have an extensive annual events programme which includes, conferences and online webinars. This separate events website was incorporated into the new structure, offering users a more cohesive experience. And the result of all these improvements was an 18% increase in member engagement.…
    uniE608 ctzn Youth Engagement Mobile App
    Asking teen-aged focus groups carefully crafted questions to gain real insight into their social media usage. This informed of where prospective audiences felt the platforms they used were lacking and were able to design a new platform to fill in the blanks. The result was a carefully crafted mobile user experience, designed with the help of young people, for an audience of their peers.…
    uniE608 Flying Colours Branding
    To position Flying Colours as a leading force in the financial advice sector, a vibrant and adaptable brand identity was created. The design incorporates the company initials to form an arrowhead, representing movement and energy, while drawing inspiration from a wing’s shape to symbolise upward progress and reflect the 'Flying' in Flying Colours. The new brand focuses on a simplified, modern colour palette that is both versatile and easy to implement. Comprehensive brand guidelines ensured streamlined, FCA-compliant communications while establishing a cohesive and instantly recognisable visual identity.…
    uniE608 ESL Fuels Branding & Website
    For this new brand identity, the goal was to design a symbol that clearly and simply conveys the essence of ESL Fuels’ work - creating innovative liquid fuel products for the heating, road and marine markets. To visually articulate ESL Fuels’ position as the liquid fuels market leader in technical innovation, a scientifically themed brand was created that instantly portrays ESL Fuels’ technical expertise and commitment to creating bespoke liquid fuels, within an environmental, sustainable and ethical framework.…
    uniE608 Park Place Brand & Website
    It’s the personalities of the individuals at Park Place that drive the strong relationships with their clients – a perspective welcomed by the partners who were keen to share the spotlight with the entire team. To showcase this, a photo and video shoot was art directed to capture the true charisma of this small but genuinely convivial team. Taking cues from the re-designed logo and by using a single rounded corner in the main message panels, we’ve created a simple, professional visual language that accurately reflects Park Place’s personality as a dynamic, approachable organisation.…
    uniE608 Simplybiz Rebrand
    The brief called for a brand realignment that showcased Simplybiz’s shift toward a tech-focused future while preserving the personal touch it’s famous for. The redesigned brand mark captures Simplybiz’s evolution as a fintech-driven service provider. At its core is a forward-moving arrow symbolizing momentum and rapid innovation. Composed of three interconnected elements, it visually represents Simplybiz’s pivotal role in Retail Financial Services—linking product providers, advisers, and consumers. Key brand assets include the striking and versatile “nano-cloud”—a dynamic graphic device made of vibrant, dancing particles. These particles, seemingly chaotic, can coalesce to form shapes and graphics, creating a powerful metaphor for Simplybiz’s ability to transform fragmented market elements into cohesive, effective solutions. Whether used standalone, blended with photography, or animated, the nano-cloud is a showstopper. A fresh, contemporary colour palette and clean typography round out the rebrand, delivering a bold, tech-forward identity. This reinvention has not only elevated SimplyBiz’s perception within the industry but solidified its standing as a modern, innovative leader.…