I’m a performance marketing analyst with a strong focus on using data to drive growth decisions, not just run ads. I’ve worked on analyzing and optimizing paid media performance across funnels — from acquisition efficiency to post-click behavior — using tools like GA4, ad platform data, and business metrics to understand what actually moves results. My strength is connecting performance marketing with business analytics: identifying where spend leaks, which audiences scale sustainably, and how creative and channel performance tie back to revenue and growth objectives. What sets me apart is my analytical mindset. I don’t optimize based on platform metrics alone — I focus on insight, experimentation, and clear recommendations that stakeholders can act on.

Iansyah Rizky Zaini

I’m a performance marketing analyst with a strong focus on using data to drive growth decisions, not just run ads. I’ve worked on analyzing and optimizing paid media performance across funnels — from acquisition efficiency to post-click behavior — using tools like GA4, ad platform data, and business metrics to understand what actually moves results. My strength is connecting performance marketing with business analytics: identifying where spend leaks, which audiences scale sustainably, and how creative and channel performance tie back to revenue and growth objectives. What sets me apart is my analytical mindset. I don’t optimize based on platform metrics alone — I focus on insight, experimentation, and clear recommendations that stakeholders can act on.

Available to hire

I’m a performance marketing analyst with a strong focus on using data to drive growth decisions, not just run ads.

I’ve worked on analyzing and optimizing paid media performance across funnels — from acquisition efficiency to post-click behavior — using tools like GA4, ad platform data, and business metrics to understand what actually moves results.

My strength is connecting performance marketing with business analytics: identifying where spend leaks, which audiences scale sustainably, and how creative and channel performance tie back to revenue and growth objectives.

What sets me apart is my analytical mindset. I don’t optimize based on platform metrics alone — I focus on insight, experimentation, and clear recommendations that stakeholders can act on.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Performance Marketing Associate (Internship) at Revo U
June 1, 2024 - September 1, 2024
Executed CPA-based Shopee campaigns focused on purchase optimization, increasing ROAS by 314.2%. Conducted A/B testing on creatives and ad copy, improving CTR by 160.9% and reducing CPC by 52.9%. Optimized targeting, creatives, and performance metrics, increasing purchase value by 58.3%.
Pharmacy Technician (Civil Servant) at RSU P Rata Tok Buyat
January 1, 2018 - November 1, 2024
Applied structured data tracking to optimize inventory management, improving operational efficiency by ~20%.
Pharmacy Technician at RSI Muhammadiyah Ternate
October 1, 2016 - October 1, 2017
Analyzed medication usage and insurance claim data, improving documentation accuracy and reporting quality.
Marketing Analytics & Growth Practice (Independent) at Independent
April 1, 2025 - Present
Built data-driven growth & performance analyses for consumer and education brands using public data & industry benchmarks to simulate realistic business scenarios, covering full-funnel strategy (acquisition, retention, efficiency).
Performance Marketing Project – Take Your Meal at Independent
January 1, 2024 - May 1, 2024
Designed landing page structure and implemented conversion tracking (pixels & events), then planned and optimized Google Search Ads and Meta Ads campaigns focused on traffic quality and cost efficiency. Improved paid traffic performance through continuous testing and optimization, increasing CTR and clicks while significantly reducing CPC across both platforms.

Education

Diploma of Pharmacy at Poltekkes Kemenkes Manado
August 1, 2013 - August 1, 2016
Full-Stack Digital Marketing Program at Revo U
January 1, 2024 - September 1, 2024

Qualifications

Google Analytics 4 Certification
January 1, 2026 - January 21, 2026
Performance Marketing Internship Program – Revo U
October 1, 2024 - January 21, 2026
Full-Stack Digital Marketing – Revo U
May 1, 2024 - January 21, 2026

Industry Experience

Software & Internet, Retail, Consumer Goods, Education, Professional Services