I’m a performance marketing analyst with a strong focus on using data to drive growth decisions, not just run ads.
I’ve worked on analyzing and optimizing paid media performance across funnels — from acquisition efficiency to post-click behavior — using tools like GA4, ad platform data, and business metrics to understand what actually moves results.
My strength is connecting performance marketing with business analytics: identifying where spend leaks, which audiences scale sustainably, and how creative and channel performance tie back to revenue and growth objectives.
What sets me apart is my analytical mindset. I don’t optimize based on platform metrics alone — I focus on insight, experimentation, and clear recommendations that stakeholders can act on.
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