Isabel

Project Manager – E-commerce Expansion (Spain & Italy) at Mondial Tissus Lyon (France)

Led e-commerce expansion initiatives across Spain and Italy, developed and managed growth strategies, and aligned web promotion efforts with business goals. Implemented SEO enhancements, ROI-focused campaigns, and weekly performance reporting to drive revenue and user engagement.

E-commerce Manager at Naïve Socks Madrid (Spain)

Drove online growth and profitability, launched and scaled e-commerce initiatives in Spain, and delivered improvements in UX, SEO, and digital marketing performance.

International Trading Advisor at ICEX - España Exportación e Inversiones

Gained deep insights into the Italian market, focusing on Spanish companies' interests. Conducted market studies to support strategic decisions and advised on how Spanish firms enter the Italian market.

Communications Assistant at Universidad de Navarra

Supported communications activities, contributed to content creation, and assisted with events and organizational communications.

Account Manager at Kerygma Madrid

Managed client accounts, cultivated relationships, and coordinated deliverables across campaigns.

Content Marketer at Agencia 71' Madrid

Developed content and social media strategies to drive brand awareness and growth; executed on-site SEO and produced educational content (posts and e-books) on digital marketing and fashion business models.

Digital Marketing Consultant at Fashion Technology Accelerator Milan

Delivered digital marketing consultancy services to startups; built content and social media strategies to drive brand awareness and growth; optimized SEO and on-site structure to improve visibility and conversions.

Project Manager – E-commerce Expansion at Mondial Tissus

Launched and managed the growth of e-commerce in Spain (2022) and Italy (2024), achieving 247% ROI in Spain and 126% ROI in Italy by 2024. Developed investment plans, managed Meta campaigns and SEM agencies, created web promotion strategies aligned with business goals, and produced engaging images, videos, and copy for the website and social media. Led Social Media and Influencer Marketing performance, designed weekly newsletters, improved onsite SEO by creating and translating content to enhance web visibility. Controlled investment spend and delivered performance reports; optimized site structure and product pages to boost UX and SEO; developed a scalable commercial strategy; managed content and engagement on social media.

Ecommerce Manager at Naïve Socks Madrid

Boosted digital profits by 145%, achieving a 362% ROI in 2020. Launched and managed the growth of e-commerce in Spain (2022) and Italy (2024), with ROI figures of 247% and 126%, respectively by 2024. Led marketing initiatives, web promotions, and SEO.