Marketing professional with 5+ years managing multi-platform campaign strategy, content execution, and performance reporting across LinkedIn, TikTok, and Instagram. Experienced translating campaign insights into creative, targeting, and channel recommendations, coordinating cross-functional teams, and driving audience growth and lead generation. Managed end-to-end campaign workflows from planning through post-campaign analysis, delivering measurable results and supporting business objectives through SEO-optimized content, brand campaigns, and monthly KPI reporting to leadership.

ibis o david west

Marketing professional with 5+ years managing multi-platform campaign strategy, content execution, and performance reporting across LinkedIn, TikTok, and Instagram. Experienced translating campaign insights into creative, targeting, and channel recommendations, coordinating cross-functional teams, and driving audience growth and lead generation. Managed end-to-end campaign workflows from planning through post-campaign analysis, delivering measurable results and supporting business objectives through SEO-optimized content, brand campaigns, and monthly KPI reporting to leadership.

Available to hire

Marketing professional with 5+ years managing multi-platform campaign strategy, content execution, and performance reporting across LinkedIn, TikTok, and Instagram. Experienced translating campaign insights into creative, targeting, and channel recommendations, coordinating cross-functional teams, and driving audience growth and lead generation.

Managed end-to-end campaign workflows from planning through post-campaign analysis, delivering measurable results and supporting business objectives through SEO-optimized content, brand campaigns, and monthly KPI reporting to leadership.

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Work Experience

Digital Marketing & Social Media Manager at WYN
October 1, 2025 - Present
Manage end-to-end marketing campaigns across LinkedIn, growing the company page 178% (432 to 1,200+ followers) in six months and generating the first inbound lead within two weeks. Analyze campaign and engagement data to create insights that inform creative, targeting, and channel strategy; adjust execution based on ongoing performance. Collaborate cross-functionally with 15+ team members and co-founders to plan and produce content across blog, video, LinkedIn carousels, and podcast, aligning execution to business objectives. Author 59+ SEO-optimized blog posts for enterprise software procurement topics, improving organic search visibility and thought-leader positioning. Plan and execute end-to-end brand campaigns, including a Higher Education roundtable attended by 7 universities that converted into the largest event-driven deal (£102K in savings).
Social Media Manager at Virtual Bar
February 1, 2025 - July 31, 2025
Developed and managed a multi-platform campaign strategy that achieved a viral video within three weeks, increasing engagement by 40%. Executed content production (Reels, Stories, video, imagery) using Canva, Adobe, and CapCut, adapting creative to platform-specific best practices. Built and presented monthly performance reports to leadership, analyzing KPIs to inform campaign adjustments and resourcing.
Social Media Marketing Intern at Facts Over Fads
September 1, 2024 - December 31, 2024
Produced and scheduled 5+ weekly posts across Instagram and Facebook, driving 20% growth in follower engagement. Tracked analytics to optimize content performance and inform strategy adjustments.
Sales & Service Intern at North Park Lincoln Dominion
June 1, 2024 - August 31, 2024
Supported client-facing operations in a luxury sales environment, building skills in relationship management and brand presentation.

Education

BSc Public Health at University of Texas at San Antonio
August 1, 2021 - May 31, 2025
HubSpot Social Media Marketing Certification at HubSpot
October 1, 2024 - October 31, 2024
NCAA Division I Track & Field Student-Athlete at UTSA
August 1, 2021 - May 31, 2025

Qualifications

HubSpot Social Media Marketing Certification
October 1, 2024 - July 13, 2026

Industry Experience

Media & Entertainment, Education, Retail, Professional Services, Software & Internet