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I’m Ibrahim Kharma, a Jordanian digital marketing and campaign specialist focused on building data-driven strategies that turn creative ideas into measurable results. I bridge creative design and analytics to craft end-to-end campaigns, from content planning and brand assets to audience growth and performance optimization across organic and paid channels. Right now, I’m working on comprehensive digital marketing initiatives and campaign architectures for real business experiences, including commercial and hospitality projects, while also developing product concepts such as a smart transportation MVP. I enjoy designing multi-platform content strategies tailored to specific audiences (especially Gen Z), strengthening community engagement, and optimizing campaigns using insights from analytics to improve retention and conversions.…I’m Ibrahim Kharma, a Jordanian digital marketing and campaign specialist focused on building data-driven strategies that turn creative ideas into measurable results. I bridge creative design and analytics to craft end-to-end campaigns, from content planning and brand assets to audience growth and performance optimization across organic and paid channels. Right now, I’m working on comprehensive digital marketing initiatives and campaign architectures for real business experiences, including commercial and hospitality projects, while also developing product concepts such as a smart transportation MVP. I enjoy designing multi-platform content strategies tailored to specific audiences (especially Gen Z), strengthening community engagement, and optimizing campaigns using insights from analytics to improve retention and conversions.

Ibrahim Kharma

Digital Marketer, Content Strategist, Social Media Manager, +2

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I’m Ibrahim Kharma, a Jordanian digital marketing and campaign specialist focused on building data-driven strategies that turn creative ideas into measurable results. I bridge creative design and analytics to craft end-to-end campaigns, from content planning and brand assets to audience growth and performance optimization across organic and paid channels. Right now, I’m working on comprehensive digital marketing initiatives and campaign architectures for real business experiences, including commercial and hospitality projects, while also developing product concepts such as a smart transportation MVP. I enjoy designing multi-platform content strategies tailored to specific audiences (especially Gen Z), strengthening community engagement, and optimizing campaigns using insights from analytics to improve retention and conversions.…I’m Ibrahim Kharma, a Jordanian digital marketing and campaign specialist focused on building data-driven strategies that turn creative ideas into measurable results. I bridge creative design and analytics to craft end-to-end campaigns, from content planning and brand assets to audience growth and performance optimization across organic and paid channels. Right now, I’m working on comprehensive digital marketing initiatives and campaign architectures for real business experiences, including commercial and hospitality projects, while also developing product concepts such as a smart transportation MVP. I enjoy designing multi-platform content strategies tailored to specific audiences (especially Gen Z), strengthening community engagement, and optimizing campaigns using insights from analytics to improve retention and conversions.

Available to hire

I’m Ibrahim Kharma, a Jordanian digital marketing and campaign specialist focused on building data-driven strategies that turn creative ideas into measurable results. I bridge creative design and analytics to craft end-to-end campaigns, from content planning and brand assets to audience growth and performance optimization across organic and paid channels.

Right now, I’m working on comprehensive digital marketing initiatives and campaign architectures for real business experiences, including commercial and hospitality projects, while also developing product concepts such as a smart transportation MVP. I enjoy designing multi-platform content strategies tailored to specific audiences (especially Gen Z), strengthening community engagement, and optimizing campaigns using insights from analytics to improve retention and conversions.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Arabic

Advanced

English

Intermediate

Work Experience

Content Marketing Strategist & Campaign Creator at Cizic (Gen Z Engagement & Voting Awareness Initiative)

January 1, 2025 - December 31, 2025

Created a data-driven content strategy focused on bridging youth skepticism and encouraging democratic participation for Gen Z ages 18–25. Planned and scripted a targeted multi-format campaign optimized for TikTok and Instagram Reels, organized around key pillars: Participation (answering “Why Vote?”), Cultural relevance through POV/trends, and community engagement through social group dynamics. Produced conversion-focused messaging with strong hooks and clear calls-to-action to shift audiences from passive scrolling to active civic engagement.

Digital Marketing Specialist at GuWspot Projects

January 1, 2025 - Present

Designed and executed end-to-end digital marketing and advertising strategies for commercial and hospitality projects, integrating organic social media management with performance campaigns. Built a smart transportation Minimum Viable Product (MVP) concept tailored to public transit routes across Zarqa and Amman. Developed cohesive content plans, content calendars, and visual brand assets using design tools, and applied data-driven analytics to improve engagement, audience retention, and overall campaign performance across organic and paid channels.