I'm Imad Daifallah, a performance-driven Senior Front-End Engineer with 8+ years of experience building scalable enterprise applications and B2B/B2C platforms from scratch. I specialize in React, TypeScript, React Native, and designing reusable component systems while leading cross-functional Agile teams. I also focus on AI-native tooling to streamline development workflows and design plug-and-play middleware integration modules. In my work, I emphasize modular architectures, accessibility (WCAG), cross-platform UI, and scalable data flows using monorepos and modern state management. I enjoy mentoring, code reviews, and delivering high-performance frontends across complex client environments.

Imad Daifallah

I'm Imad Daifallah, a performance-driven Senior Front-End Engineer with 8+ years of experience building scalable enterprise applications and B2B/B2C platforms from scratch. I specialize in React, TypeScript, React Native, and designing reusable component systems while leading cross-functional Agile teams. I also focus on AI-native tooling to streamline development workflows and design plug-and-play middleware integration modules. In my work, I emphasize modular architectures, accessibility (WCAG), cross-platform UI, and scalable data flows using monorepos and modern state management. I enjoy mentoring, code reviews, and delivering high-performance frontends across complex client environments.

Available to hire

I’m Imad Daifallah, a performance-driven Senior Front-End Engineer with 8+ years of experience building scalable enterprise applications and B2B/B2C platforms from scratch. I specialize in React, TypeScript, React Native, and designing reusable component systems while leading cross-functional Agile teams. I also focus on AI-native tooling to streamline development workflows and design plug-and-play middleware integration modules.

In my work, I emphasize modular architectures, accessibility (WCAG), cross-platform UI, and scalable data flows using monorepos and modern state management. I enjoy mentoring, code reviews, and delivering high-performance frontends across complex client environments.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

Arabic
Fluent
English
Advanced

Work Experience

Senior Front-End Engineer at Xngage Digital Commerce
August 1, 2018 - Present
Co-architected an enterprise-grade greenfield B2B e-commerce platform using a scalable monorepo architecture, defining foundational project structures, state management strategies (Jotai), and type-safe data flows. Designed GA4 Connector and Coveo API Connector, delivering 15+ frontends on Optimizely and enabling rapid cross-client integration; built a reusable React/TS/Tailwind component system with strict WCAG accessibility; led a cross-functional frontend team of 3 through code reviews and modern React concurrency patterns.
E-Commerce Front-End Architect (Consulting / Part-Time) at Skin.Shop
September 1, 2021 - May 31, 2023
Engineered a comprehensive web performance strategy reducing average page load times by 4 seconds via asset optimization, WebP migration, and aggressive CDN caching. Designed scalable SEO frameworks and internal semantic structures to boost organic discoverability. Led AWS-based cloud deployments (EC2, S3) with cost-aware resource allocation for media hosting. Iterated UI/UX architecture to streamline checkout funnels and improve user retention.
Full-Stack Engineer (Part-Time) at Witicode Technologies
December 1, 2015 - August 31, 2018
Developed and deployed multiple responsive websites and cross-platform mobile applications using PHP, JavaScript, PhoneGap, and React Native, tailored to client specifications.
Head of Digital Marketing (Web & Analytics) at Galaxy Information Systems
March 1, 2016 - July 31, 2018
Led a digital marketing team of 4, overseeing web presence, analytics, and campaign tooling.

Education

BSc in Computer Science at An-Najah National University
January 1, 2013 - December 31, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment