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Expertise in Paid Search. I’ve built and optimized campaigns across Google, Microsoft, Meta, TikTok for Ecommerce, SaaS, healthcare, iGaming, legal, local services and more. I specialize in finding the opportunities that move the needle—whether that’s rescuing an underperforming account, scaling profitably into new markets, or building a paid strategy from the ground up. What I bring: Strong technical knowledge in campaign structure, bidding strategies, and conversion rate optimization. Multi-market experience (US, UK, EU, APAC, Japan) with an understanding of local nuances Clean analytics setup, tracking and attribution modeling so you know what’s actually working Fluent English and Italian, basic Spanish—helpful for international growth. Ready to jump in and make an impact. Straightforward, data-driven, and focused on results that matter to your business.…Expertise in Paid Search. I’ve built and optimized campaigns across Google, Microsoft, Meta, TikTok for Ecommerce, SaaS, healthcare, iGaming, legal, local services and more. I specialize in finding the opportunities that move the needle—whether that’s rescuing an underperforming account, scaling profitably into new markets, or building a paid strategy from the ground up. What I bring: Strong technical knowledge in campaign structure, bidding strategies, and conversion rate optimization. Multi-market experience (US, UK, EU, APAC, Japan) with an understanding of local nuances Clean analytics setup, tracking and attribution modeling so you know what’s actually working Fluent English and Italian, basic Spanish—helpful for international growth. Ready to jump in and make an impact. Straightforward, data-driven, and focused on results that matter to your business.

Ilaria Fasone

PPC Manager, Digital Marketer, Content Creator, +5

5.0 (1 review)

Expertise in Paid Search. I’ve built and optimized campaigns across Google, Microsoft, Meta, TikTok for Ecommerce, SaaS, healthcare, iGaming, legal, local services and more. I specialize in finding the opportunities that move the needle—whether that’s rescuing an underperforming account, scaling profitably into new markets, or building a paid strategy from the ground up. What I bring: Strong technical knowledge in campaign structure, bidding strategies, and conversion rate optimization. Multi-market experience (US, UK, EU, APAC, Japan) with an understanding of local nuances Clean analytics setup, tracking and attribution modeling so you know what’s actually working Fluent English and Italian, basic Spanish—helpful for international growth. Ready to jump in and make an impact. Straightforward, data-driven, and focused on results that matter to your business.…Expertise in Paid Search. I’ve built and optimized campaigns across Google, Microsoft, Meta, TikTok for Ecommerce, SaaS, healthcare, iGaming, legal, local services and more. I specialize in finding the opportunities that move the needle—whether that’s rescuing an underperforming account, scaling profitably into new markets, or building a paid strategy from the ground up. What I bring: Strong technical knowledge in campaign structure, bidding strategies, and conversion rate optimization. Multi-market experience (US, UK, EU, APAC, Japan) with an understanding of local nuances Clean analytics setup, tracking and attribution modeling so you know what’s actually working Fluent English and Italian, basic Spanish—helpful for international growth. Ready to jump in and make an impact. Straightforward, data-driven, and focused on results that matter to your business.

Available to hire

Expertise in Paid Search.
I’ve built and optimized campaigns across Google, Microsoft, Meta, TikTok for Ecommerce, SaaS, healthcare, iGaming, legal, local services and more.
I specialize in finding the opportunities that move the needle—whether that’s rescuing an underperforming account, scaling profitably into new markets, or building a paid strategy from the ground up.

What I bring:

Strong technical knowledge in campaign structure, bidding strategies, and conversion rate optimization.
Multi-market experience (US, UK, EU, APAC, Japan) with an understanding of local nuances
Clean analytics setup, tracking and attribution modeling so you know what’s actually working
Fluent English and Italian, basic Spanish—helpful for international growth.

Ready to jump in and make an impact.
Straightforward, data-driven, and focused on results that matter to your business.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Italian

Fluent

Spanish; Castilian

Beginner

Work Experience

Senior PPC Consultant at A5 Labs / World Poker Tour Global (Client-side iGaming)

March 31, 2024 - October 11, 2025

Brand and player acquisition campaigns across Google Ads (Search, PMax, Demand Gen), Apple Search Ads, Reddit, and other media buys; led strategy for markets including CA, JP, IE, MX, BR; setup and optimization of paid search and programmatic campaigns.

Paid Media Consultant at Brand (Agency - SaaS clients)

March 31, 2024 - October 11, 2025

Lead paid media strategy and execution for SaaS clients; cross-channel campaigns (Google Ads, Microsoft Ads, LinkedIn Ads, PMax, Display) focused on lead generation and brand building.

Paid Search Lead (Contract) at HCA Health Care

February 29, 2020 - October 11, 2025

Defined PPC programs to maximize ROI; audience management; maintained paid search presence and opportunities for improved performance; strategic, not hands-on.

PPC & Display Manager at NOVIBET LTD

October 31, 2018 - October 11, 2025

Created and implemented player acquisition strategy across PPC and programmatic; set up paid search program and department; conversion tracking and analytics; markets UK & IE; Google Ads, DSPs.

PPC Executive at GIMO LTD

June 30, 2018 - October 11, 2025

Managed multiple client PPC accounts across paid search, social and display; markets UK, IE, ES, FR, BE, AT, RO, IT; channels: Google Ads, Bing Ads, YouTube, Facebook, Instagram, Apple Search Ads; brand and acquisition campaigns.

Marketing Executive at PURUS DIGITAL LTD

March 31, 2016 - October 11, 2025

Affiliate network marketing for iGaming, Lead Gen, Credit, Ecommerce; channels include Email, SMS, SEO, PPC, Push, Pops; brand and lead generation campaigns.

Senior PPC Consultant at A5 Labs / World Poker Tour Global

March 1, 2024 - March 1, 2024

Led paid media strategy and execution across Google Ads, Meta (Facebook/Instagram) and programmatic channels for iGaming brands; drove revenue growth and ROI through data-driven optimization and rigorous testing.

Paid Media Consultant at Brand (Agency - SaaS clients)

March 1, 2024 - March 1, 2024

Directed paid media strategy and management for SaaS clients; oversaw CPC campaigns and performance analytics; aligned with inbound marketing initiatives to scale growth across markets.

Paid Search Manager at Kaplan Living

September 1, 2021 - September 1, 2021

Managed PPC campaigns for client-side eLearning products; optimized across search channels; improved lead generation and ROI.

PPC & Display Manager at Novi Bet Ltd

October 1, 2018 - October 1, 2018

Created and managed PPC and display programs for iGaming; maintained brand safety and performance across multiple markets.

PPC Executive at Gimo Ltd

June 1, 2018 - June 1, 2018

Implemented PPC campaigns across Google Ads, Bing, YouTube, Facebook/Instagram and affiliate networks for multiple clients; optimized for ROAS.

Paid Search Lead (Contract) at HCA Healthcare

February 1, 2020 - February 1, 2020

Defined and scaled paid search programs; managed keyword strategy, audience targeting and performance optimization to maximize conversions.