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I build and run Meta ad campaigns for eCommerce DTC brands across European markets. Over 5 years I've managed budgets up to €200k/month, consistently hitting CPAs 50% below target through structured creative testing and hands-on execution — copy, visuals, and optimization. I thrive in performance-focused environments where the feedback is fast and numbers come first. Open to remote or on-site opportunities in performance marketing, paid social, and media buying.…I build and run Meta ad campaigns for eCommerce DTC brands across European markets. Over 5 years I've managed budgets up to €200k/month, consistently hitting CPAs 50% below target through structured creative testing and hands-on execution — copy, visuals, and optimization. I thrive in performance-focused environments where the feedback is fast and numbers come first. Open to remote or on-site opportunities in performance marketing, paid social, and media buying.

Igor Skorobovenko

Performance Marketer, Brand Strategist, Marketing Strategist, +3

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I build and run Meta ad campaigns for eCommerce DTC brands across European markets. Over 5 years I've managed budgets up to €200k/month, consistently hitting CPAs 50% below target through structured creative testing and hands-on execution — copy, visuals, and optimization. I thrive in performance-focused environments where the feedback is fast and numbers come first. Open to remote or on-site opportunities in performance marketing, paid social, and media buying.…I build and run Meta ad campaigns for eCommerce DTC brands across European markets. Over 5 years I've managed budgets up to €200k/month, consistently hitting CPAs 50% below target through structured creative testing and hands-on execution — copy, visuals, and optimization. I thrive in performance-focused environments where the feedback is fast and numbers come first. Open to remote or on-site opportunities in performance marketing, paid social, and media buying.

Available to hire

Barcelona, Spain

I build and run Meta ad campaigns for eCommerce DTC brands across European markets.

Over 5 years I’ve managed budgets up to €200k/month, consistently hitting CPAs 50% below target through structured creative testing and hands-on execution — copy, visuals, and optimization.

I thrive in performance-focused environments where the feedback is fast and numbers come first.

Open to remote or on-site opportunities in performance marketing, paid social, and media buying.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Language

English

Fluent

Russian

Fluent

Work Experience

Performance Marketing Specialist at STR Global Group Oy

August 1, 2022 - December 1, 2024

Creating, managing and analyzing advertising campaigns in iGaming (Meta, Unity Ads, TikTok Ads). Maximizing efficiency of targeted actions (CPA, CPL, CPI) to increase profit and ROI. Developing new creative ideas in close cooperation with the creative department (graphics, videos, copywriting). Regular reporting on campaign performance metrics to senior management. Coordinated with external partners (advertisers, affiliate networks, developers) to optimize reach against KPIs.

Media Buyer/User Acquisition Manager at AdCombo.com

July 1, 2019 - August 1, 2021

Launching, accessing and optimization of advertising campaigns in PPC networks (Yandex Direct, Google Ads). Performing analysis of ongoing campaigns to identify ways to improve efficiency according to KPI (Google Analytics, Yandex.Metrika). Collaboration with creative department to find new ways to increase engagement and conversion rate. Regular reporting on key performance indicators and presenting results to clients.