Hi, I'm Hamna Ahmed from Multan, Pakistan. I'm a Digital Marketing Executive with over 2 years of hands-on experience running paid and organic campaigns for a high-profile real estate brand, DHA Multan. I manage PKR 50K–150K monthly ad budgets across Meta platforms, tripling engagement and cutting cost-per-click by 18% through audience segmentation and copy testing. Beyond campaigns, I built a food brand from zero to 7,000+ followers with no paid spend or agency, proving I can grow audiences organically. I’m data-driven, turning platform analytics into content decisions and measurable results, while keeping a friendly, collaborative approach to teamwork.

Hamna Ahmed

Hi, I'm Hamna Ahmed from Multan, Pakistan. I'm a Digital Marketing Executive with over 2 years of hands-on experience running paid and organic campaigns for a high-profile real estate brand, DHA Multan. I manage PKR 50K–150K monthly ad budgets across Meta platforms, tripling engagement and cutting cost-per-click by 18% through audience segmentation and copy testing. Beyond campaigns, I built a food brand from zero to 7,000+ followers with no paid spend or agency, proving I can grow audiences organically. I’m data-driven, turning platform analytics into content decisions and measurable results, while keeping a friendly, collaborative approach to teamwork.

Available to hire

Hi, I’m Hamna Ahmed from Multan, Pakistan. I’m a Digital Marketing Executive with over 2 years of hands-on experience running paid and organic campaigns for a high-profile real estate brand, DHA Multan. I manage PKR 50K–150K monthly ad budgets across Meta platforms, tripling engagement and cutting cost-per-click by 18% through audience segmentation and copy testing.

Beyond campaigns, I built a food brand from zero to 7,000+ followers with no paid spend or agency, proving I can grow audiences organically. I’m data-driven, turning platform analytics into content decisions and measurable results, while keeping a friendly, collaborative approach to teamwork.

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Work Experience

Junior Digital Media Executive at DHA Multan
June 1, 2024 - Present
Direct paid social strategy across Facebook, Instagram, and LinkedIn via Meta Ads Manager; managed 12–15 active campaigns for DHA Multan’s residential and commercial properties; allocated a PKR 50K–150K monthly ad budget with 50K–200K+ impressions per cycle; reduced cost-per-click by 18% through audience segmentation and bid strategy tuning; owned end-to-end content pipeline (strategy, calendar, copy, publishing) with 20+ assets monthly; boosted page engagement from 1.2% to 3.8% via A/B testing; produced monthly reports tracking 8–10 KPIs and informed a content pivot that grew organic reach by 35% over 6 months; handled 150+ monthly interactions with sub-2-hour response times across 3 platforms, contributing to a 22% improvement in brand sentiment; conducted bi-weekly competitor audits across 5+ real estate brands, surfacing underserved content angles that informed DHA Multan’s positioning.
HR Intern at SM Foods (GIBS)
July 1, 2021 - August 1, 2021
Coordinated recruitment logistics for 15+ candidates across 3 simultaneous open roles within a 6-week internship; supported a company-wide vaccination compliance campaign for 200+ employees, achieving 100% staff compliance ahead of deadline.
Social Media Manager at Home Chef
January 1, 2016 - Present
Built a home food brand from 0 to 7,000+ followers entirely through organic content with no paid spend. Achieved 110%+ year-over-year audience growth by publishing 4–5 reels weekly; peak monthly reach exceeded 45,000. Executed 3–4 seasonal campaigns annually, driving a 30% rise in repeat orders and a 25% improvement in customer retention over 2 years. Produced visual content that consistently outperformed platform averages; managed 80–100 orders monthly with a 4.8/5 customer satisfaction rating. Created 10+ seasonal menus and 50+ branded Canva creatives yearly, ensuring a consistent visual identity across 8+ years of operation. Identified peak engagement windows (7–9 PM) and adjusted publishing schedule to boost reach by ~40%.

Education

MBA – Marketing at Institute of Management Sciences, BZU Multan
January 1, 2022 - January 1, 2024
Bachelor in Public Administration at BZU Multan
January 1, 2018 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Media & Entertainment, Consumer Goods, Education