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Hi, I'm Isuru De Silva, a results-driven digital marketer with 15+ years of experience leading multi-million-dollar paid media campaigns across Google, Meta, LinkedIn, and TikTok. I specialize in building multi-channel strategies, optimizing budgets, and driving qualified leads while reducing CPL and boosting ROI for national brands. I enjoy collaborating with cross-functional teams and stakeholders, and I thrive on turning data into growth through SEO, CRO, and marketing automation. I've built and scaled long-term strategy across Google, Microsoft, Meta, LinkedIn, and TikTok, and I mentor teams to deliver high-impact campaigns with strong retention and stakeholder trust. My approach combines rigorous testing, data analysis, and creative collaboration to deliver measurable results across paid media, SEO, and marketing automation.…Hi, I'm Isuru De Silva, a results-driven digital marketer with 15+ years of experience leading multi-million-dollar paid media campaigns across Google, Meta, LinkedIn, and TikTok. I specialize in building multi-channel strategies, optimizing budgets, and driving qualified leads while reducing CPL and boosting ROI for national brands. I enjoy collaborating with cross-functional teams and stakeholders, and I thrive on turning data into growth through SEO, CRO, and marketing automation. I've built and scaled long-term strategy across Google, Microsoft, Meta, LinkedIn, and TikTok, and I mentor teams to deliver high-impact campaigns with strong retention and stakeholder trust. My approach combines rigorous testing, data analysis, and creative collaboration to deliver measurable results across paid media, SEO, and marketing automation.

Isuru De Silva

Marketing Strategist, Growth Marketer, Social Media Manager, +2

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Hi, I'm Isuru De Silva, a results-driven digital marketer with 15+ years of experience leading multi-million-dollar paid media campaigns across Google, Meta, LinkedIn, and TikTok. I specialize in building multi-channel strategies, optimizing budgets, and driving qualified leads while reducing CPL and boosting ROI for national brands. I enjoy collaborating with cross-functional teams and stakeholders, and I thrive on turning data into growth through SEO, CRO, and marketing automation. I've built and scaled long-term strategy across Google, Microsoft, Meta, LinkedIn, and TikTok, and I mentor teams to deliver high-impact campaigns with strong retention and stakeholder trust. My approach combines rigorous testing, data analysis, and creative collaboration to deliver measurable results across paid media, SEO, and marketing automation.…Hi, I'm Isuru De Silva, a results-driven digital marketer with 15+ years of experience leading multi-million-dollar paid media campaigns across Google, Meta, LinkedIn, and TikTok. I specialize in building multi-channel strategies, optimizing budgets, and driving qualified leads while reducing CPL and boosting ROI for national brands. I enjoy collaborating with cross-functional teams and stakeholders, and I thrive on turning data into growth through SEO, CRO, and marketing automation. I've built and scaled long-term strategy across Google, Microsoft, Meta, LinkedIn, and TikTok, and I mentor teams to deliver high-impact campaigns with strong retention and stakeholder trust. My approach combines rigorous testing, data analysis, and creative collaboration to deliver measurable results across paid media, SEO, and marketing automation.

Available to hire

Hi, I’m Isuru De Silva, a results-driven digital marketer with 15+ years of experience leading multi-million-dollar paid media campaigns across Google, Meta, LinkedIn, and TikTok. I specialize in building multi-channel strategies, optimizing budgets, and driving qualified leads while reducing CPL and boosting ROI for national brands. I enjoy collaborating with cross-functional teams and stakeholders, and I thrive on turning data into growth through SEO, CRO, and marketing automation.

I’ve built and scaled long-term strategy across Google, Microsoft, Meta, LinkedIn, and TikTok, and I mentor teams to deliver high-impact campaigns with strong retention and stakeholder trust. My approach combines rigorous testing, data analysis, and creative collaboration to deliver measurable results across paid media, SEO, and marketing automation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Marketing Specialist at Innowood

March 1, 2017 - August 1, 2019

Managed and scaled 20+ client accounts across Google Search, paid social (Meta, LinkedIn) and Spotify ads. Oversaw digital budgets >$10M annually. Implemented best-practice naming conventions, audience frameworks, conversion metrics, and budget tracking. Built cross-channel campaigns across Google, Bing, Meta, LinkedIn, and TikTok. Achieved 62% growth in website traffic for a nonprofit client; increased conversions by over 40% in the first quarter for a national healthcare brand. Scaled social campaigns to 10x ROAS in select accounts and reduced CPA through optimization. Drove SEO, landing-page optimization, and cross-functional collaboration with UX, design, and content teams. Mentored junior team members and established QA processes to ensure consistent delivery.

Paid Media Manager at The Station Agency

September 1, 2019 - August 1, 2020

Led end-to-end paid media campaigns across Google, Meta, LinkedIn, and Spotify; optimized budgets and creative strategies; integrated with SEO, CRO, and UX teams to align with client goals and improve overall ROAS.

Performance Specialist at Peninsula Australia

October 1, 2020 - March 1, 2022

Managed end-to-end paid campaigns across Google, Meta (including LinkedIn) and Spotify. Implemented SEO & local visibility, CRO & A/B testing, analytics & reporting, budgeting & forecasting. Led stakeholder & client management, team leadership & mentoring. Drove cross-channel performance with a focus on ROAS and scalable processes.

Digital Account Director at Think Creative Agency

April 1, 2022 - Present

Own end-to-end digital account leadership with a focus on paid media strategy (Google / Meta / LinkedIn / Bing), campaign management & optimization, SEO & local visibility, CRO & A/B testing, analytics & reporting, budgeting & forecasting. Managed stakeholders and client relationships, led a multidisciplinary team, and mentored colleagues to deliver scalable marketing initiatives.

Marketing Manager at BEYONDS

July 1, 2012 - August 1, 2015

Spearheaded brand visibility and revenue growth initiatives for rental partners in the Sri Lankan market. Provided strategic guidance to vacation rental owners on effective marketing approaches to optimize property visibility and bookings. Assisted in executing comprehensive marketing plans across social media and offline channels to maximize engagement and conversions.