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Hi there! I’m a freelance Social Media & Marketing Coordinator who loves turning ideas into engaging online stories for a range of audiences. I’ve managed end-to-end brand accounts across Meta and TikTok, creating platform specific content, crafting content calendars, managing community engagement, and scaling brand reach and growth. I thrive in collaborative environments, translating brand values into visuals and copy that resonate with targeted audiences. I’m skilled at coordinating creator partnerships, spotting new trends, and delivering data-driven insights to guide future campaigns.…Hi there! I’m a freelance Social Media & Marketing Coordinator who loves turning ideas into engaging online stories for a range of audiences. I’ve managed end-to-end brand accounts across Meta and TikTok, creating platform specific content, crafting content calendars, managing community engagement, and scaling brand reach and growth. I thrive in collaborative environments, translating brand values into visuals and copy that resonate with targeted audiences. I’m skilled at coordinating creator partnerships, spotting new trends, and delivering data-driven insights to guide future campaigns.

India Walker

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Hi there! I’m a freelance Social Media & Marketing Coordinator who loves turning ideas into engaging online stories for a range of audiences. I’ve managed end-to-end brand accounts across Meta and TikTok, creating platform specific content, crafting content calendars, managing community engagement, and scaling brand reach and growth. I thrive in collaborative environments, translating brand values into visuals and copy that resonate with targeted audiences. I’m skilled at coordinating creator partnerships, spotting new trends, and delivering data-driven insights to guide future campaigns.…Hi there! I’m a freelance Social Media & Marketing Coordinator who loves turning ideas into engaging online stories for a range of audiences. I’ve managed end-to-end brand accounts across Meta and TikTok, creating platform specific content, crafting content calendars, managing community engagement, and scaling brand reach and growth. I thrive in collaborative environments, translating brand values into visuals and copy that resonate with targeted audiences. I’m skilled at coordinating creator partnerships, spotting new trends, and delivering data-driven insights to guide future campaigns.

Available to hire

Hi there! I’m a freelance Social Media & Marketing Coordinator who loves turning ideas into engaging online stories for a range of audiences. I’ve managed end-to-end brand accounts across Meta and TikTok, creating platform specific content, crafting content calendars, managing community engagement, and scaling brand reach and growth.
I thrive in collaborative environments, translating brand values into visuals and copy that resonate with targeted audiences. I’m skilled at coordinating creator partnerships, spotting new trends, and delivering data-driven insights to guide future campaigns.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Freelance Social Media & Marketing Coordinator at Tan Fan Co & Live to Shine

June 1, 2023 - Present

Owned end-to-end social media management across Meta and TikTok; built content calendars, scheduled, published, and managed community engagement for multiple brand accounts. Increased brand audiences by up to 1,400% through tailored strategies; boosted engagement 200%+ in the first month. Managed influencer and creator relationships from outreach to delivery; supported brand reach and community growth. Analyzed engagement, reach, and growth metrics to inform strategic direction. Content creation and storytelling (video, graphics, copy). Multi-channel campaign execution; collaboration with founder to align fashion brand storytelling across social, email, and web.

Digital Marketing Coordinator at Farm To Hanger

January 1, 2026 - March 1, 2026

Worked directly with the founder to support fashion brand storytelling and content direction, translating narratives cohesively across social, email, and web. Managed content production, creative assets, scheduling across platforms, and community engagement, optimising performance through analytics. Stayed across emerging social trends and platform updates to identify content opportunities suited to a fashion-focused audience.

Marketing Assistant at Monash Education

February 1, 2023 - February 1, 2024

Developed multi-channel marketing campaigns supporting student recruitment; translated complex educational programs into accessible, compelling narratives across social, email, paid media, and web. Managed day-to-day social media scheduling, community engagement, paid media (Meta Ads), and email campaigns (Salesforce Marketing Cloud) for parents, prospective students, and educators. Planned and delivered large-scale marketing events (80+ attendees), coordinating vendors, stakeholders, logistics, on-ground execution, and promotional activity.

Digital Marketing Officer at TAG

February 1, 2024 - May 1, 2024

Created social-first content ideation for multiple client accounts across Meta and TikTok. Conducted social media audits and performance reporting, identifying opportunities to improve engagement and reach. Built client-facing pitch decks, translating research and competitor insights into strategic marketing recommendations.