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Hello! It started with falling in love with books, because a book can take you somewhere in one second. That same pull led to art, colour, and making things feel good. Design made sense. Brand identity made sense. Then one question appeared and never left: I'm designing this hotel brand, but how does it actually live in the building? Curiosity won. Pre-opening became the next chapter. Keeping a brand's soul alive inside a running hotel, without losing efficiency, without slowing the operation, is one of the harder, more rewarding problems there is. So is bringing corporate, ownership, and property teams into the same story. When the doors open, it's not just a milestone. It's a happy chapter. And the start of the next one.…Hello! It started with falling in love with books, because a book can take you somewhere in one second. That same pull led to art, colour, and making things feel good. Design made sense. Brand identity made sense. Then one question appeared and never left: I'm designing this hotel brand, but how does it actually live in the building? Curiosity won. Pre-opening became the next chapter. Keeping a brand's soul alive inside a running hotel, without losing efficiency, without slowing the operation, is one of the harder, more rewarding problems there is. So is bringing corporate, ownership, and property teams into the same story. When the doors open, it's not just a milestone. It's a happy chapter. And the start of the next one.

Ika Ariestya

Brand Designer, Graphic Designer, Creative Director, +3

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Hello! It started with falling in love with books, because a book can take you somewhere in one second. That same pull led to art, colour, and making things feel good. Design made sense. Brand identity made sense. Then one question appeared and never left: I'm designing this hotel brand, but how does it actually live in the building? Curiosity won. Pre-opening became the next chapter. Keeping a brand's soul alive inside a running hotel, without losing efficiency, without slowing the operation, is one of the harder, more rewarding problems there is. So is bringing corporate, ownership, and property teams into the same story. When the doors open, it's not just a milestone. It's a happy chapter. And the start of the next one.…Hello! It started with falling in love with books, because a book can take you somewhere in one second. That same pull led to art, colour, and making things feel good. Design made sense. Brand identity made sense. Then one question appeared and never left: I'm designing this hotel brand, but how does it actually live in the building? Curiosity won. Pre-opening became the next chapter. Keeping a brand's soul alive inside a running hotel, without losing efficiency, without slowing the operation, is one of the harder, more rewarding problems there is. So is bringing corporate, ownership, and property teams into the same story. When the doors open, it's not just a milestone. It's a happy chapter. And the start of the next one.

Available to hire

Hello! It started with falling in love with books, because a book can take you somewhere in one second. That same pull led to art, colour, and making things feel good. Design made sense. Brand identity made sense.

Then one question appeared and never left: I’m designing this hotel brand, but how does it actually live in the building? Curiosity won. Pre-opening became the next chapter. Keeping a brand’s soul alive inside a running hotel, without losing efficiency, without slowing the operation, is one of the harder, more rewarding problems there is. So is bringing corporate, ownership, and property teams into the same story. When the doors open, it’s not just a milestone. It’s a happy chapter. And the start of the next one.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Indonesian

Fluent

Work Experience

Brand & Creative Lead at The Ascott Limited

January 1, 2021 - January 1, 2025

Led end-to-end brand execution across 11 property openings across Bali, Batam, Java, and beyond; directed full visual identity rollout across signage, collateral, staff communication, and all guest-facing brand touchpoints; developed and maintained brand guidelines ensuring consistency across physical and digital assets; managed vendor relationships as creative equal—briefing, reviewing, and approving all output against brand standards; collaborated cross-functionally with operations, marketing, and leadership from pre-opening through launch.

Brand & Visual Designer at Tauzia Hotel Management

January 1, 2019 - January 1, 2021

Managed brand and visual design across three distinct hotel concepts — POP!, Yello, and FOX Hotels; designed brand worlds for three audiences, each requiring its own visual language, tone, and creative direction; directed mural and street art commissions for Yello Hotel from brief to installation; refreshed visual identity for existing FOX properties; produced marketing collateral, digital assets, and campaign materials across multiple brands.

Creative Designer at Tauzia Hotel Management

January 1, 2012 - January 1, 2019

Seven years of creative direction, visual identity design, and campaign execution across hotel brands and seasonal campaigns; developed the visual identity system for Preference luxury brand—building property guidelines that felt bespoke yet consistent across the family; created and executed visual campaigns end-to-end—from concept and design through vendor production and installation; designed marketing collateral, gimmicks, signage, and every brand touchpoint across multiple hotel openings and campaigns; collaborated with external creative partners by sharing brand context and intent, resulting in consistently stronger creative output.