Social Media & Digital Marketing Manager at Digi-Chrome Studios

Directed and edited video/photo shoots across fashion, lifestyle, and events; managed full-cycle content production from concept to delivery for short-form videos, branded shoots, and commercial photography; collaborated with clients to define creative vision, establish shot lists, and oversee post-production; delivered high-quality content tailored for social platforms, websites, and client marketing channels; contributed to steady client retention through strong creative execution and client relationship management.

Senior Social Media Manager at C+A Global

Led creative and social strategy across multiple owned brands, overseeing product launches, influencer programs, content calendars, and cross-platform growth; managed a team of 10+ creators, contractors, and internal contributors; provided creative direction, reviewed assets, and ensured brand consistency; launched campaigns that led to sales spikes, including HP Sprocket’s sold-out holiday Photobooth campaign; owned strategy and production for branded photo/video content across TikTok, Instagram, Meta ads, Pinterest, Facebook, YouTube, & X; developed seasonal and evergreen campaigns (back-to-school, holiday, product education); created brand guidelines and moodboards to maintain visual identity; liaised between social, marketing, PR, and eCommerce to align messaging and campaign timing; directed large-scale gifting and influencer campaigns to boost UGC; developed and tracked KPIs delivering insights for growth.