I’m a creative Content Creator and Social Media Manager with several years of hands-on experience creating high-performing content for brands, especially in fitness, wellness and lifestyle. I specialize in short-form video, UGC-style content and visual storytelling that feels authentic while still supporting clear brand and business goals. I’ve worked closely with brands on content strategy, Instagram-first content, influencer collaborations, and creative direction, combining creativity with structure and reliability. I’m comfortable working remotely, adapting quickly to new brand voices, and delivering content that connects with audiences and converts. What sets me apart is my ability to think like both a creator and a marketer, creating content that not only looks good, but works.

Kelly Kuechenmeister

I’m a creative Content Creator and Social Media Manager with several years of hands-on experience creating high-performing content for brands, especially in fitness, wellness and lifestyle. I specialize in short-form video, UGC-style content and visual storytelling that feels authentic while still supporting clear brand and business goals. I’ve worked closely with brands on content strategy, Instagram-first content, influencer collaborations, and creative direction, combining creativity with structure and reliability. I’m comfortable working remotely, adapting quickly to new brand voices, and delivering content that connects with audiences and converts. What sets me apart is my ability to think like both a creator and a marketer, creating content that not only looks good, but works.

Available to hire

I’m a creative Content Creator and Social Media Manager with several years of hands-on experience creating high-performing content for brands, especially in fitness, wellness and lifestyle. I specialize in short-form video, UGC-style content and visual storytelling that feels authentic while still supporting clear brand and business goals.

I’ve worked closely with brands on content strategy, Instagram-first content, influencer collaborations, and creative direction, combining creativity with structure and reliability. I’m comfortable working remotely, adapting quickly to new brand voices, and delivering content that connects with audiences and converts.

What sets me apart is my ability to think like both a creator and a marketer, creating content that not only looks good, but works.

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Language

German
Fluent
English
Fluent
Spanish; Castilian
Beginner
Portuguese
Beginner

Work Experience

Social Media & Content Manager at Freelance
April 1, 2015 - Present
Manage social media and influencer campaigns for lifestyle and wellness brands, including Urban Heroes (Fitness Boutique). Oversee marketing and sales as a franchise partner for a supplement company (Juice Plus - since 2015). Host Breathe Azores Retreats, combining social media storytelling with event branding. Develop and execute content strategies for clients such as Akademie für angewandte Psychotherapie. Lead community management for Rituals Cosmetics. Collaborate with brands and creators as an influencer and brand partner.
Social Media & Influencer Manager at Urban Heroes Studio
July 1, 2021 - September 1, 2022
Managed HR processes and community operations for the Urban Heroes Studio. Supported influencer sourcing and event coordination. Oversaw daily studio operations and digital engagement initiatives.
Social Media Strategist at Urban Heroes Studio
September 1, 2022 - March 1, 2024
Planned, created, and edited multimedia content (photo, video, and graphic design) for Instagram, TikTok, and LinkedIn. Designed branded visual assets and marketing materials using Canva and Adobe Creative Cloud. Managed influencer partnerships and ambassador collaborations to increase engagement and conversions. Led community management and developed data-driven growth strategies, expanding reach and engagement. Collaborated cross-functionally with marketing and studio teams to strengthen the brand storytelling.

Education

Abitur (High School Diploma) at Gymnasium Freital, Germany
January 11, 2030 - January 1, 2015

Qualifications

Breathwork Facilitator Training Level 1 & 2
January 11, 2030 - January 2, 2026
Reiki Level 1 & 2 Training
November 30, 0002 - January 2, 2026

Industry Experience

Media & Entertainment