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Hi, I’m Iker Román Ruedas, a paid ads and performance marketing specialist with hands-on experience managing both B2B and B2C campaigns. My focus is on Meta Ads, lead generation, and sales-oriented campaigns, always driven by data, budgets, and a full-funnel mindset. I enjoy collaborating with teams and also thrive as an independent freelancer.\n\nI’m comfortable designing and optimizing campaigns end-to-end, using AI tools to boost marketing efficiency and ROI. I bring a collaborative spirit, strong organization, and a proven track record of delivering results for local businesses and e-commerce brands in Spain.…Hi, I’m Iker Román Ruedas, a paid ads and performance marketing specialist with hands-on experience managing both B2B and B2C campaigns. My focus is on Meta Ads, lead generation, and sales-oriented campaigns, always driven by data, budgets, and a full-funnel mindset. I enjoy collaborating with teams and also thrive as an independent freelancer.\n\nI’m comfortable designing and optimizing campaigns end-to-end, using AI tools to boost marketing efficiency and ROI. I bring a collaborative spirit, strong organization, and a proven track record of delivering results for local businesses and e-commerce brands in Spain.

Iker Román Ruedas

Marketing Strategist, Performance Marketer, Growth Marketer, +2

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Hi, I’m Iker Román Ruedas, a paid ads and performance marketing specialist with hands-on experience managing both B2B and B2C campaigns. My focus is on Meta Ads, lead generation, and sales-oriented campaigns, always driven by data, budgets, and a full-funnel mindset. I enjoy collaborating with teams and also thrive as an independent freelancer.\n\nI’m comfortable designing and optimizing campaigns end-to-end, using AI tools to boost marketing efficiency and ROI. I bring a collaborative spirit, strong organization, and a proven track record of delivering results for local businesses and e-commerce brands in Spain.…Hi, I’m Iker Román Ruedas, a paid ads and performance marketing specialist with hands-on experience managing both B2B and B2C campaigns. My focus is on Meta Ads, lead generation, and sales-oriented campaigns, always driven by data, budgets, and a full-funnel mindset. I enjoy collaborating with teams and also thrive as an independent freelancer.\n\nI’m comfortable designing and optimizing campaigns end-to-end, using AI tools to boost marketing efficiency and ROI. I bring a collaborative spirit, strong organization, and a proven track record of delivering results for local businesses and e-commerce brands in Spain.

Available to hire

Hi, I’m Iker Román Ruedas, a paid ads and performance marketing specialist with hands-on experience managing both B2B and B2C campaigns. My focus is on Meta Ads, lead generation, and sales-oriented campaigns, always driven by data, budgets, and a full-funnel mindset. I enjoy collaborating with teams and also thrive as an independent freelancer.\n\nI’m comfortable designing and optimizing campaigns end-to-end, using AI tools to boost marketing efficiency and ROI. I bring a collaborative spirit, strong organization, and a proven track record of delivering results for local businesses and e-commerce brands in Spain.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Language

Spanish; Castilian

Fluent

Catalan; Valencian

Fluent

English

Advanced

German

Beginner

Work Experience

Freelance Performance Marketing / Paid Ads Specialist at Independent / Freelance

January 1, 2023 - Present

Full management of paid advertising campaigns for own projects and clients in Spain, focusing on Meta Ads. Managed budgets 25,000+ EUR. Strategy, campaign setup, copywriting, creatives, budget control and optimization. Used AI tools for marketing and business optimization. Collaborative team member and autonomous freelancer.

Paid Ads Specialist at Role Systems S.L.

January 1, 2021 - December 31, 2023

Management of Meta Ads (Facebook & Instagram) campaigns; lead generation and sales-oriented campaigns; budget optimization and audience targeting; collaboration with Marketing & Operations teams; performance tracking and continuous optimization.

Freelance Performance Marketing / Paid Ads Specialist at Self-employed

January 1, 2023 - Present

Complete management of paid advertising campaigns for own projects and clients, including strategy, setup, copywriting, creatives, budget control and optimization. Clients include local businesses and e-commerce brands in Spain. Managed budgets over 25k EUR. Used AI tools for marketing and business optimization.