Hi, I’m Ikhsan Maulana Rizki, a marketing strategist with 3 years of hands-on experience in developing creative solutions for brand growth across FMCG, Beauty, Automotive, and B2B. I enjoy turning audience insights into campaign concepts that resonate on television and digital platforms. I recently graduated in Islamic Finance and Banking from Bandung State Polytechnic, and I combine sustainable business principles with media creativity to craft impactful marketing solutions. I’m always seeking new experiences and ideas to strengthen brand positioning and drive development.…

Ikhsan Maulana Rizki

Hi, I’m Ikhsan Maulana Rizki, a marketing strategist with 3 years of hands-on experience in developing creative solutions for brand growth across FMCG, Beauty, Automotive, and B2B. I enjoy turning audience insights into campaign concepts that resonate on television and digital platforms. I recently graduated in Islamic Finance and Banking from Bandung State Polytechnic, and I combine sustainable business principles with media creativity to craft impactful marketing solutions. I’m always seeking new experiences and ideas to strengthen brand positioning and drive development.…

Available to hire

Hi, I’m Ikhsan Maulana Rizki, a marketing strategist with 3 years of hands-on experience in developing creative solutions for brand growth across FMCG, Beauty, Automotive, and B2B. I enjoy turning audience insights into campaign concepts that resonate on television and digital platforms.

I recently graduated in Islamic Finance and Banking from Bandung State Polytechnic, and I combine sustainable business principles with media creativity to craft impactful marketing solutions. I’m always seeking new experiences and ideas to strengthen brand positioning and drive development.

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Skills

Experience Level

Script
Expert
Microsoft Office
Expert
Canva
Expert
Branding
Expert
Copywriting
Expert
Facebook Ads
Intermediate
Google Ads
Intermediate
Tiktok
Intermediate

Language

Indonesian
Fluent
English
Advanced

Work Experience

Creative Marketing & Strategy at MNC Media
March 6, 2023 - December 31, 2025
Developed creative concepts and marketing strategies based on target audience analysis to support branding position. Collaborated with cross-functional teams to implement Total Campaign Strategy and brand integrations across television programs. Presented creative proposals and campaign ideas to internal teams and clients, ensuring alignment with brand goals and audience insights. Coordinated cross-department collaboration to ensure effective brand messages across creative executions. Managed key TV programs (Family 100, Super Deal, Lintas Inews, Seleb On News, Upin Ipin, MNCTV Anniversary, Kontes Ambyar Indonesia, Ambyar Awards, Supermarket Sweep) and oversaw national and 3 international brands for television advertising targeting the brand’s target audience.
Operation Manager at Sateh id
June 1, 2021 - March 1, 2022
Managed operations for all Sateh id outlets (3 locations). Coordinated marketplace administration and performed periodic checks. Determined work hours for all employees.
Finance Staff at Sateh id
February 1, 2021 - May 1, 2021
Provided cash flow statements, supported daily operational needs, and input daily purchase data.

Education

Bachelor of Applied Science at Politeknik Negeri Bandung
April 6, 2018 - June 6, 2022
GPA : 3.23
Senior High School at SMAN 16 Bandung
January 1, 2014 - January 1, 2017

Qualifications

Certificate of Competence
May 17, 2022 - May 13, 2025

Industry Experience

Media & Entertainment, Retail, Professional Services
    paper GLO product under Otogard

    Conceptualizing creative content ideas aligned with the brand’s objectives and target audience
    Writing detailed scripts, including storyline, dialogue, and camera angles to ensure clear visual execution
    Directing the overall look and feel of the content, including defining character roles and performance style
    Creating unique and appealing character icons or personas to strengthen brand identity and increase audience engagement
    Ensuring each piece of content was optimized to attract views, improve reach, and perform well on social media algorithms