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I'm a performance marketing and growth specialist with 8+ years of experience driving customer acquisition, digital growth, and brand performance across e-commerce, fintech, and digital-first businesses. I have a proven track record managing multi-channel campaigns, developing full-funnel marketing strategies, managing paid media campaigns, optimizing customer journeys, and using data insights to improve conversion and business outcomes. I've generated 40,000+ users through paid acquisition initiatives, launched referral-based growth programs, and built marketing systems that support sustainable business growth. I build marketing strategies for consumer brands from the ground up, combining paid acquisition, creative testing, analytics, and customer psychology to drive measurable growth.…I'm a performance marketing and growth specialist with 8+ years of experience driving customer acquisition, digital growth, and brand performance across e-commerce, fintech, and digital-first businesses. I have a proven track record managing multi-channel campaigns, developing full-funnel marketing strategies, managing paid media campaigns, optimizing customer journeys, and using data insights to improve conversion and business outcomes. I've generated 40,000+ users through paid acquisition initiatives, launched referral-based growth programs, and built marketing systems that support sustainable business growth. I build marketing strategies for consumer brands from the ground up, combining paid acquisition, creative testing, analytics, and customer psychology to drive measurable growth.

Ikmot Raji

Growth Marketer, Marketing Consultant, Performance Marketer, +1

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I'm a performance marketing and growth specialist with 8+ years of experience driving customer acquisition, digital growth, and brand performance across e-commerce, fintech, and digital-first businesses. I have a proven track record managing multi-channel campaigns, developing full-funnel marketing strategies, managing paid media campaigns, optimizing customer journeys, and using data insights to improve conversion and business outcomes. I've generated 40,000+ users through paid acquisition initiatives, launched referral-based growth programs, and built marketing systems that support sustainable business growth. I build marketing strategies for consumer brands from the ground up, combining paid acquisition, creative testing, analytics, and customer psychology to drive measurable growth.…I'm a performance marketing and growth specialist with 8+ years of experience driving customer acquisition, digital growth, and brand performance across e-commerce, fintech, and digital-first businesses. I have a proven track record managing multi-channel campaigns, developing full-funnel marketing strategies, managing paid media campaigns, optimizing customer journeys, and using data insights to improve conversion and business outcomes. I've generated 40,000+ users through paid acquisition initiatives, launched referral-based growth programs, and built marketing systems that support sustainable business growth. I build marketing strategies for consumer brands from the ground up, combining paid acquisition, creative testing, analytics, and customer psychology to drive measurable growth.

Available to hire

I’m a performance marketing and growth specialist with 8+ years of experience driving customer acquisition, digital growth, and brand performance across e-commerce, fintech, and digital-first businesses. I have a proven track record managing multi-channel campaigns, developing full-funnel marketing strategies, managing paid media campaigns, optimizing customer journeys, and using data insights to improve conversion and business outcomes.

I’ve generated 40,000+ users through paid acquisition initiatives, launched referral-based growth programs, and built marketing systems that support sustainable business growth. I build marketing strategies for consumer brands from the ground up, combining paid acquisition, creative testing, analytics, and customer psychology to drive measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Chief Marketing Officer at Dazzling Variety Home Stores

September 1, 2023 - Present

Built and scaled the marketing function of an e-commerce brand focused on home and lifestyle products. Developed customer acquisition strategies across paid media, content marketing, and social channels. Managed brand positioning, campaign strategy, and customer engagement initiatives. Leveraged data and digital marketing tools to support sales growth and improve customer experience.

Paid Media Manager at Transfer Gratis

October 1, 2022 - January 1, 2026

Generated 40,000+ users through performance-driven campaigns and audience optimization. Led advertising budgets and allocation strategies to maximize CAC efficiency. Managed paid acquisition initiatives across digital channels to support customer growth and market expansion. Analyzed campaign performance using marketing analytics tools and provided weekly and monthly insights to stakeholders.

Performance Marketing Executive at HerVest

April 1, 2024 - December 31, 2024

Developed and implemented performance marketing campaigns across various channels (paid search, social media, display ads, etc.) to enhance brand visibility and engagement. Oversaw creation of compelling content, blog posts, push notifications, social media content, email campaigns, and multimedia assets. Managed and grew the company's social media presence. Wrote new newsletters to over 25,000 women weekly. Organized webinars and collaborated with other brands.

Paid Media & Inbound Marketing Specialist at Velocity

August 1, 2023 - October 31, 2023

Developed paid media strategies across Meta, Google, Instagram, and LinkedIn. Managed campaign setup, optimization, reporting, and performance analysis. Created benchmarking strategies to improve lead generation and customer engagement. Used campaign data to identify optimization opportunities and improve results.

Meta Marketing Pro at Meta

September 1, 2021 - August 31, 2022

Brainstormed new and creative marketing growth strategies. Performed quality assurance checks for campaigns and evaluated the content. Measured and reported on the performance of all digital marketing campaigns. Educated advertisers and set clear advertising and growth strategies to improve performance. Wrote daily reports on all advertisers' interactions to ensure clear and effective communication. Managed various Facebook ad campaigns to ensure advertisers meet their business goals through the appropriate advertising objectives.