I’m Ilaria Mincarelli, a digital communication and marketing professional based in Milan, focused on turning brand values into clear storytelling across social media and other digital touchpoints. I enjoy creating content that feels on-brand—from Instagram copy and visual briefs to product descriptions—and shaping digital strategy around what audiences actually connect with. My experience spans fashion, design, and lifestyle: supporting e-commerce and newsletters, translating long-form editorial pieces into engaging posts, and working with international journalists during major design events. I’m especially motivated by the link between creativity and strategy, and I love building distinctive brand identities through meaningful digital experiences.…

Ilaria Mincarelli

I’m Ilaria Mincarelli, a digital communication and marketing professional based in Milan, focused on turning brand values into clear storytelling across social media and other digital touchpoints. I enjoy creating content that feels on-brand—from Instagram copy and visual briefs to product descriptions—and shaping digital strategy around what audiences actually connect with. My experience spans fashion, design, and lifestyle: supporting e-commerce and newsletters, translating long-form editorial pieces into engaging posts, and working with international journalists during major design events. I’m especially motivated by the link between creativity and strategy, and I love building distinctive brand identities through meaningful digital experiences.…

Available to hire

I’m Ilaria Mincarelli, a digital communication and marketing professional based in Milan, focused on turning brand values into clear storytelling across social media and other digital touchpoints. I enjoy creating content that feels on-brand—from Instagram copy and visual briefs to product descriptions—and shaping digital strategy around what audiences actually connect with.

My experience spans fashion, design, and lifestyle: supporting e-commerce and newsletters, translating long-form editorial pieces into engaging posts, and working with international journalists during major design events. I’m especially motivated by the link between creativity and strategy, and I love building distinctive brand identities through meaningful digital experiences.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Italian
Fluent
French
Beginner
English
Advanced

Work Experience

Marketing & Communication Intern at Moroni Gomma
June 1, 2025 - July 31, 2026
Planned an Instagram content calendar and created copy/visual briefs. Wrote product descriptions and supported order processing for the e-commerce. Assisted with event coordination and promotional materials, aligning messaging across social and newsletters.
Account Intern at R+W Press Office
November 1, 2024 - May 31, 2025
Managed relations with international journalists during Salone del Mobile for multiple design brands. Supported digital editorial planning for client communications. Drafted press releases and newsletters and prepared daily press reviews to support email marketing.
Social media Intern at d La Repubblica
April 1, 2024 - July 31, 2024
Translated long-form articles into engaging social media posts. Scheduled content for online publication to ensure consistent coverage of key stories. Selected and coordinated visual materials to align with the magazine’s tone.
Volunteering at Città&Scuola
June 1, 2017 - August 31, 2017

Education

Master In Fashion Digital Marketing at NABA Nuova Accademia Di Belle Arti
January 1, 2023 - January 1, 2024
Master In Fashion Editor, Photography & Digital Media at Italian Design Institute
January 1, 2023 - January 1, 2023
Bachelor’s Degree In Corporate Communication And Public Relations at IULM Libera Università Di Lingue E Comunicazione
January 1, 2019 - March 31, 2023
High School Diploma at Liceo Classico L.A. Muratori San Carlo
January 1, 2014 - January 1, 2019
First Certificate at Cambridge International Education
June 1, 2018 - June 1, 2018
Master In Fashion Digital Marketing at NABA Nuova Accademia Di Belle Arti
January 1, 2023 - January 1, 2024
Master In Fashion Editor, Photography & Digital Media at Italian Design Institute
January 1, 2023 - March 1, 2023
Bachelor’s Degree In Corporate Communication And Public Relations at IULM Libera Università Di Lingue E Comunicazione
September 1, 2019 - March 1, 2023
High School Diploma at Liceo Classico L.A. Muratori San Carlo
January 1, 2014 - January 1, 2019
Master in Fashion Digital Marketing at NABA Nuova Accademia Di Belle Arti
January 1, 2023 - January 1, 2024
Master in Fashion Editor, Photography & Digital Media at Italian Design Institute
January 1, 2023 - March 31, 2023
Bachelor’s Degree in Corporate Communication and Public Relations at IULM Libera Università Di Lingue E Comunicazione
September 1, 2019 - March 31, 2023
High School Diploma at Liceo Classico L.A. Muratori San Carlo
January 1, 2014 - January 1, 2019
Master In Fashion Digital Marketing at NABA Nuova Accademia Di Belle Arti
January 1, 2023 - January 1, 2024
Master In Fashion Editor, Photography & Digital Media at Italian Design Institute
January 1, 2023 - March 31, 2023
Bachelor’s Degree In Corporate Communication And Public Relations at IULM Libera Università Di Lingue E Comunicazione
September 1, 2019 - March 31, 2023
High School Diploma at Liceo Classico L.A. Muratori San Carlo
January 1, 2014 - January 1, 2019

Qualifications

First Certificate, Cambridge International Education
January 1, 2018 - September 26, 2026
First Certificate
June 1, 2018 - September 26, 2026
First Certificate (Cambridge International Education)
June 1, 2018 - September 26, 2026

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Education