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I’m a growth-focused marketing professional specializing in user acquisition and content strategy. I lead multi-platform campaigns across Google Ads, Meta, TikTok, and Apple Search Ads, and I design influencer and content programs to scale reach while optimizing budgets and funnels. I enjoy collaborating with product and design teams to align campaigns with business goals, delivering weekly performance and competitive insights to inform strategy. I thrive on testing creative, targeting, and messaging to improve CTR and CPI, and I’m passionate about helping brands grow sustainably through data-driven marketing and compelling content.…I’m a growth-focused marketing professional specializing in user acquisition and content strategy. I lead multi-platform campaigns across Google Ads, Meta, TikTok, and Apple Search Ads, and I design influencer and content programs to scale reach while optimizing budgets and funnels. I enjoy collaborating with product and design teams to align campaigns with business goals, delivering weekly performance and competitive insights to inform strategy. I thrive on testing creative, targeting, and messaging to improve CTR and CPI, and I’m passionate about helping brands grow sustainably through data-driven marketing and compelling content.

İlayda Pelin Biliktu

Performance Marketer, Growth Marketer, Social Media Manager, +3

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I’m a growth-focused marketing professional specializing in user acquisition and content strategy. I lead multi-platform campaigns across Google Ads, Meta, TikTok, and Apple Search Ads, and I design influencer and content programs to scale reach while optimizing budgets and funnels. I enjoy collaborating with product and design teams to align campaigns with business goals, delivering weekly performance and competitive insights to inform strategy. I thrive on testing creative, targeting, and messaging to improve CTR and CPI, and I’m passionate about helping brands grow sustainably through data-driven marketing and compelling content.…I’m a growth-focused marketing professional specializing in user acquisition and content strategy. I lead multi-platform campaigns across Google Ads, Meta, TikTok, and Apple Search Ads, and I design influencer and content programs to scale reach while optimizing budgets and funnels. I enjoy collaborating with product and design teams to align campaigns with business goals, delivering weekly performance and competitive insights to inform strategy. I thrive on testing creative, targeting, and messaging to improve CTR and CPI, and I’m passionate about helping brands grow sustainably through data-driven marketing and compelling content.

Available to hire

I’m a growth-focused marketing professional specializing in user acquisition and content strategy. I lead multi-platform campaigns across Google Ads, Meta, TikTok, and Apple Search Ads, and I design influencer and content programs to scale reach while optimizing budgets and funnels.

I enjoy collaborating with product and design teams to align campaigns with business goals, delivering weekly performance and competitive insights to inform strategy. I thrive on testing creative, targeting, and messaging to improve CTR and CPI, and I’m passionate about helping brands grow sustainably through data-driven marketing and compelling content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Turkish

Fluent

English

Advanced

Work Experience

Social Media Manager at Pod Bee Media

May 1, 2020 - September 22, 2025

Designed and executed content strategies for social media platforms. Managed community interactions and increased audience engagement. Led multi-platform campaigns and collaborated with creative teams to ensure consistent messaging and brand voice.

User Acquisition Manager at Seven Apps

December 31, 2022 - September 22, 2025

Managed performance campaigns across Google Ads, Meta, Tik Tok, AppLovin, Snapchat, and Apple Search Ads. Continuously analyzed conversion performance and proactively optimized strategies to improve CPI and ROAS. Delivered actionable competitor insights to inform UA strategy and campaign optimization. Created and scaled influencer and content marketing campaigns. Coordinated daily competitor analysis and trend research. Delivered weekly competitive analysis and campaign performance reports to the Marketing team.

Content Specialist at Seven Apps

December 31, 2024 - September 22, 2025

Created and scaled influencer and content marketing campaigns; coordinated daily competitor analysis and trend research; analyzed performance and provided optimization recommendations; delivered weekly reports to Marketing; collaborated with product and design teams to align campaigns and improve CTR and CPI. Managed multi-platform campaigns across Google Ads, Meta, TikTok, AppLovin, Snapchat, and Apple Search Ads.

User Acquisition Manager at Seven Apps

July 1, 2025 - September 22, 2025

Led multi-platform UA campaigns across Google Ads, Meta, TikTok, AppLovin, Snapchat, Apple Search Ads; optimized acquisition funnels and budgets using data analytics and A/B testing; collaborated with product and design teams to align campaigns, increasing CTR and reducing CPI. Created and scaled influencer and content marketing campaigns. Coordinated daily competitor analysis and trend research. Delivered weekly competitive analysis and campaign performance reports to Marketing team.

User Acquisition Manager at Seven Apps

July 1, 2025 - September 22, 2025

Led multi-platform user acquisition campaigns across Google Ads, Meta, TikTok, and Apple Search Ads; created and scaled influencer and content marketing campaigns; coordinated daily competitor analysis and trend research; optimized acquisition funnels and budgets using data analytics and A/B testing; collaborated closely with product and design teams to align campaigns, increasing CTR and reducing CPI; delivered actionable competitor insights and weekly performance reports to the Marketing team.

Content Strategist at Pod Bee Media

May 1, 2020 - September 22, 2025

Designed and executed content strategies for social media platforms; managed community interactions and increased audience engagement.

Marketing Specialist at Seven Apps

January 1, 2022 - September 22, 2025

Assisted with user acquisition and multi-platform campaigns; performed daily competitor analysis and trend research; supported optimization of campaigns and content strategies.