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I am a senior brand and marketing communications leader with 12+ years of experience driving multi-channel marketing across Fintech, private banking, hospitality, and advertising, primarily for high-value customer segments. I partner with senior business leaders, regional stakeholders, product, research, legal and compliance to translate business priorities into strategic marketing plans, thought leadership, content-led growth, and high-impact campaigns. Previously, i started my own pitch deck consultancy studio, servicing startups and business owners. An AI-fluent marketer comfortable implementing AI in workflows to accelerate ideation and asset production and to unlock faster time-to-market for campaigns and product launches.…I am a senior brand and marketing communications leader with 12+ years of experience driving multi-channel marketing across Fintech, private banking, hospitality, and advertising, primarily for high-value customer segments. I partner with senior business leaders, regional stakeholders, product, research, legal and compliance to translate business priorities into strategic marketing plans, thought leadership, content-led growth, and high-impact campaigns. Previously, i started my own pitch deck consultancy studio, servicing startups and business owners. An AI-fluent marketer comfortable implementing AI in workflows to accelerate ideation and asset production and to unlock faster time-to-market for campaigns and product launches.

Ilina

Brand Strategist, Marketing Strategist, Creative Director, +2

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I am a senior brand and marketing communications leader with 12+ years of experience driving multi-channel marketing across Fintech, private banking, hospitality, and advertising, primarily for high-value customer segments. I partner with senior business leaders, regional stakeholders, product, research, legal and compliance to translate business priorities into strategic marketing plans, thought leadership, content-led growth, and high-impact campaigns. Previously, i started my own pitch deck consultancy studio, servicing startups and business owners. An AI-fluent marketer comfortable implementing AI in workflows to accelerate ideation and asset production and to unlock faster time-to-market for campaigns and product launches.…I am a senior brand and marketing communications leader with 12+ years of experience driving multi-channel marketing across Fintech, private banking, hospitality, and advertising, primarily for high-value customer segments. I partner with senior business leaders, regional stakeholders, product, research, legal and compliance to translate business priorities into strategic marketing plans, thought leadership, content-led growth, and high-impact campaigns. Previously, i started my own pitch deck consultancy studio, servicing startups and business owners. An AI-fluent marketer comfortable implementing AI in workflows to accelerate ideation and asset production and to unlock faster time-to-market for campaigns and product launches.

Available to hire

I am a senior brand and marketing communications leader with 12+ years of experience driving multi-channel marketing across Fintech, private banking, hospitality, and advertising, primarily for high-value customer segments.

I partner with senior business leaders, regional stakeholders, product, research, legal and compliance to translate business priorities into strategic marketing plans, thought leadership, content-led growth, and high-impact campaigns.

Previously, i started my own pitch deck consultancy studio, servicing startups and business owners.

An AI-fluent marketer comfortable implementing AI in workflows to accelerate ideation and asset production and to unlock faster time-to-market for campaigns and product launches.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Chinese

Advanced

Work Experience

Creative Brand and Marketing Lead at Arta Finance

January 1, 2024 - Present

As the first senior brand and marketing hire under GTM, led end-to-end development and execution of global marketing strategy and communications for institutional and UHNW audiences. Directed integrated brand campaigns and product launches from strategy through execution, including agency selection, media planning, and production oversight across owned, earned, and paid channels. Launched our first OOH digital ad campaign with MRT, delivering >1 million impressions. Partnered with founders and leadership to translate business priorities into strategic marketing plans and campaign rollouts. Built in-house creative filming and video production; increased output to 40+ assets in two months. Managed budgets, timelines, and agencies ensuring on-brand, compliant delivery. Drove 10x growth in social followers and engagement. Leveraged AI tools (ChatGPT, Claude, Veo 3) to accelerate ideation and asset production. Directed flagship brand moments, including New York and Singapore product launch

Associate Director – Creative Marketing Team Lead (Formerly Product Marketing) at Bank of Singapore (Asia’s global private bank)

January 1, 2021 - January 1, 2024

Led the team delivering internal and external client communications across Private Banking and wealth product segments, ensuring strict adherence to brand, regulatory, and compliance standards. Served as brand custodian across markets and channels (print, digital, video, social). Developed marketing plans and BAU client communications, eDMs, marketing collateral, investment outlook reports and research publications, achieving cost savings from in-house development and ad-hoc collateral expansion. Led the bank’s first interactive digital research publication, achieving 450+ page views in the first month, increasing digital engagement. Founded PitchPerfect, a presentation design consultancy servicing startups; refined pitch deck strategy and design. Contributed towards USD 500 million in funds raised by PMG team.

Development Marketing Communications Manager, EMEAA at IHG Hotels & Resorts

January 1, 2017 - January 1, 2021

Supported the business development/sales team across EMEAA in driving integrated owner and investor marketing communications, contributing to deal signing and pipeline growth. Developed segmentation-led messaging and sales enablement tools, case studies, and marketing materials across 17 brands. Managed translations (Japanese, Chinese, Arabic) and produced luxury print proposals. Spearheaded content and brand strategy for 30+ high-stakes pitch proposals, resulting in a 70% positive response rate. Partnered with Global brands, PR, D&E and Commercial teams; centralized brand health and hotel case studies. Drove lead generation during the pandemic via newsletters, webinars and virtual events. Managed conference and event booth production and vendor rosters.

Freelance Senior Designer at Digitas LBi (Publicis), Singapore

January 1, 2016 - January 1, 2017

Led digital design for Walls Paddle Pop and other campaigns; collaborated with UX researchers on site functionality and user testing; established digital brand guidelines and experiential concepts. Clients included Walls, Paypal, Novartis, and Martell.

Freelance Senior Designer at Sapient Razorfish (Publicis)

January 1, 2015 - January 1, 2016

Led design for multiple key client pitches; provided creative direction and experiential concepts for global brands; established digital brand guidelines.

Interactive Designer at Possible Worldwide (WPP)

January 1, 2013 - January 1, 2015

Executed digital campaigns for retainer clients; designed front-end UX for websites; produced eDMs, web banners, print collaterals, demo apps for B2B client presentations; developed visual PowerPoint decks, storyboards, and information graphics.