I’m Ilya - a 3D Artist and Motion Designer with a strategic approach to creating a product video creative. My specialty is advertising and promo videos: from the concept to the final result. Everything to make the video visually rich and at the same time effectively sell the product.
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I was inspired by the aesthetics and visual language of Guerlain and their Abeille Royale series. The goal of the project was to translate the sensitivity and premium of the brand into my own 3D motion video: that delicate golden palette, microtextures of honeycombs, an elixir drop and a faceted jewelry lid.
About the project
I made a short case video, in which I concentrate on three elements: a bottle/lid, a pipette with a drop, and an abstract “crystalline” skin mesh. The main task is to convey the tactility of the product through light, materials and sound: so that the viewer can “feel” the texture of the oil, the density of the drop and the purity of the glass, even visually.
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