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NOT JUST BRAND IDENTITY I’ll start from the end. Why? Because values are lived every day, not just pasted on posters. Otherwise, they’re just words. So let me start by saying that inclusion, equal opportunities, and the rights of people with disabilities are topics I deeply care about. At opposite ends on these? No problem. It's democracy, baby. 😂 But it's likely we're not a good match. In that case, you can save time and stop reading right now. On the same page? Keep reading! “Connecting the dots” is my motto and my way of working. What do I do? Brand identity and communication projects. Often, there are incredible organisations out there with an identity that doesn't represent them. They chase trends. The risk? Generating background noise. It's like a beautiful outfit that says nothing about us. We can pretend for a while to be what we're not, but sooner or later, someone will find out. It won't be great. So, no pre-packaged dresses. Actually, no dresses at all. The goal is to find our own brand personality, voice included, by connecting the dots: values, stories, distinctive traits. And doing it together. Because, let’s be clear. Brand identity is not designed in the boardroom. Not even by delegating to others. It’s teamwork. It requires the direct involvement of everybody. If we want to be able to say in the end, “I love it when a plan comes together!”, just like the legendary Colonel John “Hannibal” Smith used to say in The A-Team tv series, we need an A-Team in fact. And that team is already in-house. No need to go looking for it elsewhere. It's our team. What about the plan? It’s a workshop. “What a type you are! Communicating with personality. Your own” is a workshop packed into a box, shaped like a board game — because we're a bit bored of slides — that lets us work face to face. To analyze and define the essence of our brand. Disclaimer: we won't be talking about logos, colors, fonts right away. We'll talk about personality. We’ll start from the foundations: it's the only way to build something solid, lasting, consistent. Because there's nothing worse than inconsistency. So, no beautiful outfit? Don't worry, it will come too. With a big advantage: this time it'll truly reflect who we are. The end. Time to say goodbye.…NOT JUST BRAND IDENTITY I’ll start from the end. Why? Because values are lived every day, not just pasted on posters. Otherwise, they’re just words. So let me start by saying that inclusion, equal opportunities, and the rights of people with disabilities are topics I deeply care about. At opposite ends on these? No problem. It's democracy, baby. 😂 But it's likely we're not a good match. In that case, you can save time and stop reading right now. On the same page? Keep reading! “Connecting the dots” is my motto and my way of working. What do I do? Brand identity and communication projects. Often, there are incredible organisations out there with an identity that doesn't represent them. They chase trends. The risk? Generating background noise. It's like a beautiful outfit that says nothing about us. We can pretend for a while to be what we're not, but sooner or later, someone will find out. It won't be great. So, no pre-packaged dresses. Actually, no dresses at all. The goal is to find our own brand personality, voice included, by connecting the dots: values, stories, distinctive traits. And doing it together. Because, let’s be clear. Brand identity is not designed in the boardroom. Not even by delegating to others. It’s teamwork. It requires the direct involvement of everybody. If we want to be able to say in the end, “I love it when a plan comes together!”, just like the legendary Colonel John “Hannibal” Smith used to say in The A-Team tv series, we need an A-Team in fact. And that team is already in-house. No need to go looking for it elsewhere. It's our team. What about the plan? It’s a workshop. “What a type you are! Communicating with personality. Your own” is a workshop packed into a box, shaped like a board game — because we're a bit bored of slides — that lets us work face to face. To analyze and define the essence of our brand. Disclaimer: we won't be talking about logos, colors, fonts right away. We'll talk about personality. We’ll start from the foundations: it's the only way to build something solid, lasting, consistent. Because there's nothing worse than inconsistency. So, no beautiful outfit? Don't worry, it will come too. With a big advantage: this time it'll truly reflect who we are. The end. Time to say goodbye.

Maurizio Piacenza

Brand Designer

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NOT JUST BRAND IDENTITY I’ll start from the end. Why? Because values are lived every day, not just pasted on posters. Otherwise, they’re just words. So let me start by saying that inclusion, equal opportunities, and the rights of people with disabilities are topics I deeply care about. At opposite ends on these? No problem. It's democracy, baby. 😂 But it's likely we're not a good match. In that case, you can save time and stop reading right now. On the same page? Keep reading! “Connecting the dots” is my motto and my way of working. What do I do? Brand identity and communication projects. Often, there are incredible organisations out there with an identity that doesn't represent them. They chase trends. The risk? Generating background noise. It's like a beautiful outfit that says nothing about us. We can pretend for a while to be what we're not, but sooner or later, someone will find out. It won't be great. So, no pre-packaged dresses. Actually, no dresses at all. The goal is to find our own brand personality, voice included, by connecting the dots: values, stories, distinctive traits. And doing it together. Because, let’s be clear. Brand identity is not designed in the boardroom. Not even by delegating to others. It’s teamwork. It requires the direct involvement of everybody. If we want to be able to say in the end, “I love it when a plan comes together!”, just like the legendary Colonel John “Hannibal” Smith used to say in The A-Team tv series, we need an A-Team in fact. And that team is already in-house. No need to go looking for it elsewhere. It's our team. What about the plan? It’s a workshop. “What a type you are! Communicating with personality. Your own” is a workshop packed into a box, shaped like a board game — because we're a bit bored of slides — that lets us work face to face. To analyze and define the essence of our brand. Disclaimer: we won't be talking about logos, colors, fonts right away. We'll talk about personality. We’ll start from the foundations: it's the only way to build something solid, lasting, consistent. Because there's nothing worse than inconsistency. So, no beautiful outfit? Don't worry, it will come too. With a big advantage: this time it'll truly reflect who we are. The end. Time to say goodbye.…NOT JUST BRAND IDENTITY I’ll start from the end. Why? Because values are lived every day, not just pasted on posters. Otherwise, they’re just words. So let me start by saying that inclusion, equal opportunities, and the rights of people with disabilities are topics I deeply care about. At opposite ends on these? No problem. It's democracy, baby. 😂 But it's likely we're not a good match. In that case, you can save time and stop reading right now. On the same page? Keep reading! “Connecting the dots” is my motto and my way of working. What do I do? Brand identity and communication projects. Often, there are incredible organisations out there with an identity that doesn't represent them. They chase trends. The risk? Generating background noise. It's like a beautiful outfit that says nothing about us. We can pretend for a while to be what we're not, but sooner or later, someone will find out. It won't be great. So, no pre-packaged dresses. Actually, no dresses at all. The goal is to find our own brand personality, voice included, by connecting the dots: values, stories, distinctive traits. And doing it together. Because, let’s be clear. Brand identity is not designed in the boardroom. Not even by delegating to others. It’s teamwork. It requires the direct involvement of everybody. If we want to be able to say in the end, “I love it when a plan comes together!”, just like the legendary Colonel John “Hannibal” Smith used to say in The A-Team tv series, we need an A-Team in fact. And that team is already in-house. No need to go looking for it elsewhere. It's our team. What about the plan? It’s a workshop. “What a type you are! Communicating with personality. Your own” is a workshop packed into a box, shaped like a board game — because we're a bit bored of slides — that lets us work face to face. To analyze and define the essence of our brand. Disclaimer: we won't be talking about logos, colors, fonts right away. We'll talk about personality. We’ll start from the foundations: it's the only way to build something solid, lasting, consistent. Because there's nothing worse than inconsistency. So, no beautiful outfit? Don't worry, it will come too. With a big advantage: this time it'll truly reflect who we are. The end. Time to say goodbye.

Available to hire

Milan, Italy

NOT JUST BRAND IDENTITY

I’ll start from the end. Why? Because values are lived every day, not just pasted on posters. Otherwise, they’re just words. So let me start by saying that inclusion, equal opportunities, and the rights of people with disabilities are topics I deeply care about.

At opposite ends on these? No problem. It’s democracy, baby. 😂 But it’s likely we’re not a good match. In that case, you can save time and stop reading right now.

On the same page? Keep reading!

“Connecting the dots” is my motto and my way of working. What do I do? Brand identity and communication projects.

Often, there are incredible organisations out there with an identity that doesn’t represent them. They chase trends. The risk? Generating background noise. It’s like a beautiful outfit that says nothing about us. We can pretend for a while to be what we’re not, but sooner or later, someone will find out.

It won’t be great.

So, no pre-packaged dresses. Actually, no dresses at all. The goal is to find our own brand personality, voice included, by connecting the dots: values, stories, distinctive traits.

And doing it together.

Because, let’s be clear. Brand identity is not designed in the boardroom. Not even by delegating to others. It’s teamwork. It requires the direct involvement of everybody.

If we want to be able to say in the end, “I love it when a plan comes together!”, just like the legendary Colonel John “Hannibal” Smith used to say in The A-Team tv series, we need an A-Team in fact. And that team is already in-house. No need to go looking for it elsewhere. It’s our team.

What about the plan?

It’s a workshop. “What a type you are! Communicating with personality. Your own” is a workshop packed into a box, shaped like a board game — because we’re a bit bored of slides — that lets us work face to face. To analyze and define the essence of our brand.

Disclaimer: we won’t be talking about logos, colors, fonts right away. We’ll talk about personality. We’ll start from the foundations: it’s the only way to build something solid, lasting, consistent. Because there’s nothing worse than inconsistency.

So, no beautiful outfit? Don’t worry, it will come too. With a big advantage: this time it’ll truly reflect who we are.

The end. Time to say goodbye.