Kathryn Hitchings - 'Rug Rugging' Course.

One of my favourite recent projects: an online course film for Rug Rugging with Kathryn.

We designed a clear, chapter-based structure so learners can follow the process step by step. The entire shoot was done in one day on an iPhone, in a controlled hotel setting, and then elevated in the edit into a course-quality experience. From there, we created both the full-length course video and a set of short, platform-optimised pieces for Instagram, TikTok and YouTube.

My role on this project:
Production & narrative structure (chapters, learning flow)
Shooting (iPhone, natural light, minimal setup)
Editing & social-first versions (course + short-form content)

If you have knowledge, a skill or a niche expertise you’d like to turn into a clear, watchable learning experience, I’d be happy to help bring it to life.

Full project here:
https://www.instagram.com/knitchings/?hl=tr