I'm a freelance designer who partners with fashion, beauty, and lifestyle businesses to create brand identities that feel as refined as they look. From timeless branding suites to elegant, easy-to-manage websites, I help clients translate their vision into cohesive visuals that connect with their audience and elevate their presence. I create Brand Identity design (logos, colour palettes, typography, guidelines), Website Design and Printed & Digital Collateral (social media content, packaging, marketing materials etc.) My approach blends strategy with creativity, I don’t just design for aesthetics, I design for impact. Every project is rooted in understanding my clients’ goals, audience, and industry, ensuring their brand not only looks beautiful but also communicates with clarity and confidence. I’ve worked with both emerging creators and established brands, offering designs that are artful, polished, and built to last.…

Imogen Ashby

PRO

I'm a freelance designer who partners with fashion, beauty, and lifestyle businesses to create brand identities that feel as refined as they look. From timeless branding suites to elegant, easy-to-manage websites, I help clients translate their vision into cohesive visuals that connect with their audience and elevate their presence. I create Brand Identity design (logos, colour palettes, typography, guidelines), Website Design and Printed & Digital Collateral (social media content, packaging, marketing materials etc.) My approach blends strategy with creativity, I don’t just design for aesthetics, I design for impact. Every project is rooted in understanding my clients’ goals, audience, and industry, ensuring their brand not only looks beautiful but also communicates with clarity and confidence. I’ve worked with both emerging creators and established brands, offering designs that are artful, polished, and built to last.…

Available to hire

I’m a freelance designer who partners with fashion, beauty, and lifestyle businesses to create brand identities that feel as refined as they look. From timeless branding suites to elegant, easy-to-manage websites, I help clients translate their vision into cohesive visuals that connect with their audience and elevate their presence.

I create Brand Identity design (logos, colour palettes, typography, guidelines), Website Design and Printed & Digital Collateral (social media content, packaging, marketing materials etc.)

My approach blends strategy with creativity, I don’t just design for aesthetics, I design for impact. Every project is rooted in understanding my clients’ goals, audience, and industry, ensuring their brand not only looks beautiful but also communicates with clarity and confidence.

I’ve worked with both emerging creators and established brands, offering designs that are artful, polished, and built to last.

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Language

Work Experience

Brand Community and VIP Executive at Olivia von Halle
July 1, 2020 - March 1, 2022
I built and nurtured the OvH Brand Network of industry professionals, partners, and talent, managing all gifting initiatives and curating seasonal decks for key events. I compiled coverage reports, managed VIP and press pre-orders, and organised seasonal pre-order and sample sales for OvH’s friends and family network.
Freelance Graphic Designer
June 1, 2020 - Present
Over the years, I have rediscovered my passion for design during the creative process. I began working with a dedicated Instagram feed to showcase my work while collaborating closely with clients to visualize their ideas and bring them to life. I now focus on branding, editorial design, and marketing materials, helping to provide a distinct identity for my design career.
Head of Customer Experience at Olivia von Halle
November 1, 2017 - July 1, 2020
Personal Shopper at the56.
May 1, 2017 - November 1, 2017

Education

BA (Hons) in Fashion Promotion at University for the Creative Arts
September 1, 2011 - June 1, 2014
Styling for the Media short course at London College of Fashion
February 1, 2011 - March 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Other
    Seva Instagram Graphics

    I worked with Seva to create a series of bespoke Instagram posts and a considered newsletter design, rooted in their philosophy of ritual, intention and quiet luxury.

    A brand built on ancestral Ayurvedic wisdom, where every touchpoint is an extension of the experience. The design needed to feel just as thoughtful… calm, cohesive and deeply aligned.

    In a space as saturated as beauty, consistent and cohesive content is no longer optional. It’s what builds recognition, trust and a sense of depth around your brand. Whether through bespoke social design or custom templates you can evolve yourself, I work with brands to create content that feels elevated, intentional and unmistakably theirs.

    Marlin Branding
    A branding project for Marlin Fine Jewelry, bringing their vision to life through timeless, elegant design. The brand identity was crafted to feel both luxurious and approachable, extending seamlessly from digital platforms to physical touchpoints. From refined business cards to bespoke tissue paper, every detail was designed to reflect Marlin’s sophistication and elevate their customer experience.…
    M'ogen Creative Website Design
    A web design project focused on creating a seamless, visually engaging online space that reflects my aesthetic and approach to design. The site was built to feel clean, intuitive, and elevated — showcasing my work with clarity while offering an experience that feels cohesive, modern, and distinctly me.…
    Inspo Social Design
    A social design project for talent agency Inspo, focused on creating a cohesive and polished Instagram feed that highlights their talented roster with clarity and style. I developed a structured feed plan, designed user-friendly social templates, and refined their visual identity to keep the brand feeling fresh, modern, and professional. The result is a clean, thoughtfully designed presence that tells their story with simplicity and impact.…
    My Ivory Room Printed Design
    A print design project centred on creating meaningful, lasting impressions through beautifully crafted materials. These thank you cards were designed to embody the brand’s essence and foster a personal connection with every customer.…
    Sabo Social Design
    A social design project for Australian brand Sabo. Focused on creating visuals that go beyond aesthetics, building a space where audiences feel genuinely seen, heard, and understood. Each design was crafted to tell a story that reflects the brand’s essence while forming an authentic, effortless, and emotionally resonant connection with its audience.…
    Chi Ramos Wedding Photographer Branding
    Chi is a London-based wedding photographer who specialises in celebrating interracial couples and multicultural love stories. As a woman in an interracial marriage herself, Chi deeply understands the nuances and beauty of blending cultures and her work ensures they’re honoured, not overlooked. From one woman in a interracial couple to another, it was such a joy to bring this vision to life and create a brand that truly speaks to her story, her values, and the couples she serves.…