Hi, I’m Ingrid Chow. I’m a Senior Art Director with 12+ years of experience in consumer-packaged-goods packaging and product development, from concept to manufacturing and commercialization. I’ve led design programs for multiple product lines, driven award-winning launches, and built scalable creative workflows across cross-functional teams. I collaborate closely with sourcing, marketing, and supply chain partners worldwide, and I’m fluent in English and Chinese. My background includes hands-on experience with branding, packaging, marketing design, and a track record of mentoring designers to elevate creative standards. I thrive on translating brand strategy into compelling consumer experiences across retail, e-commerce, DTC, and wholesale channels.

Ingrid Chow

Hi, I’m Ingrid Chow. I’m a Senior Art Director with 12+ years of experience in consumer-packaged-goods packaging and product development, from concept to manufacturing and commercialization. I’ve led design programs for multiple product lines, driven award-winning launches, and built scalable creative workflows across cross-functional teams. I collaborate closely with sourcing, marketing, and supply chain partners worldwide, and I’m fluent in English and Chinese. My background includes hands-on experience with branding, packaging, marketing design, and a track record of mentoring designers to elevate creative standards. I thrive on translating brand strategy into compelling consumer experiences across retail, e-commerce, DTC, and wholesale channels.

Available to hire

Hi, I’m Ingrid Chow. I’m a Senior Art Director with 12+ years of experience in consumer-packaged-goods packaging and product development, from concept to manufacturing and commercialization. I’ve led design programs for multiple product lines, driven award-winning launches, and built scalable creative workflows across cross-functional teams. I collaborate closely with sourcing, marketing, and supply chain partners worldwide, and I’m fluent in English and Chinese.

My background includes hands-on experience with branding, packaging, marketing design, and a track record of mentoring designers to elevate creative standards. I thrive on translating brand strategy into compelling consumer experiences across retail, e-commerce, DTC, and wholesale channels.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Senior Art Director at ABACUS BRANDS
January 1, 2019 - Present
Led and executed packaging and product development of multiple consumer lines through the full product lifecycle, including award-winning launches. Design and develop primary, secondary, retail-ready packaging, and POS including dielines, production artwork, specifications, prototypes, and implementation of compliance warnings for domestic and international markets. Evaluate print methods, color management, specialty finishes to balance consumer appeal, functionality, manufacturability, sustainability, and cost targets. Led cross-functional development with sourcing, marketing, and supply chain teams with overseas manufacturers through tooling, sampling, testing, QC, and production — on schedule and within budget. Developed new product lines, proprietary brands, and licensed programs from concept through retail launch. Designed product-as-packaging formats including published books and collectible consumer products. Directed photo shoots, post-production, and campaign asset creation
Product Designer & Graphic Designer at HASBRO
January 1, 2014 - December 31, 2018
Designed consumer products and packaging for 10+ global licensed brands across multiple product categories. Invented, prototyped, and developed mechanisms to create unique product experiences. Developed award-winning fashion dolls and playsets. Produced 2D/3D sculpt reviews, renderings, and modifications; managed material selections for hard and soft goods. Created packaging artwork, design assets, and display comps. Conducted lifestyle and product photo retouching, image composites, 3D rendering, etc.

Education

BFA Illustration, Honours at Savannah College of Art and Design (SCAD)
January 11, 2030 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Manufacturing, Professional Services