I am a creative and driven multidisciplinary Graphic Designer with 5+ years of experience and advanced proficiency across the Adobe Creative Suite, including Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro. I’m skilled in branding, packaging, typography, layout design, and motion graphics, with growing expertise in Figma. I’m passionate about creating visually compelling work that connects with audiences and constantly learning new tools to elevate design projects.
Based in Melbourne, I collaborate with cross-functional teams to develop cohesive design strategies for campaigns, products, and brands. I thrive in fast-paced environments, maintain production-ready artwork, and enjoy turning feedback into iteration. I’m always exploring new trends and technologies to push the boundaries of my craft.
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Led creative direction for Sammy Virji, overseeing merchandise design, motion graphics, and campaign visuals. The project involved developing cohesive visual storytelling across digital, social, and physical assets, ensuring brand consistency while engaging audiences and amplifying the artist’s identity through dynamic, high-impact creative content.
Developed a playful, sustainable brand identity for Maisie & Mo, an eco-conscious children’s brand. The project focused on creating a friendly and approachable visual language through soft colour palettes, whimsical typography, and adaptable design elements, reflecting the brand’s commitment to sustainability while appealing to both children and parents across packaging, digital and marketing materials.
A refined, luxury-led visual identity designed to elevate the personal brand of hair stylist Jason Lloyd, delivering a clean, modern and confident aesthetic across all touchpoints.
A visual identity and branding project developed for PMP, focused on creating a cohesive, modern brand system with strong clarity and consistency. The project involved logo development, typography, colour palette selection and brand guidelines, ensuring the identity could flex confidently across digital, print and presentation assets. The outcome was a refined, professional brand that supports PMP’s positioning and communicates credibility, confidence and purpose.
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