Dips Deli is positioned as the go-to neighbourhood hangout for style-conscious crowd’s of all ages who care about quality, culture, and connection. It sits in the space between cafe, deli,
and social bar, where great food, natural drinks, and good
company come together effortlessly.

The brand feels playful, bold, and culturally aware, appealing to a fun, creative, urban audience who want more than just a meal—they want an experience. It’s for people who appreciate design, music, conversation, and discovering places that feel authentic
and full of personality

Salt of the Sea is a modern coastal brand that captures the quiet luxury of life by the ocean — sun-warmed skin, salt-dusted textures, and effortless movement between land and sea. Rooted in surf culture but refined through a minimalist lens, the brand speaks to a new kind of “cool”: undone, natural, and instinctively elevated.

A curated selection of my animation and motion design work — highlighting timing, typography, and visual storytelling.

Led creative direction for Sammy Virji, overseeing merchandise design, motion graphics, and campaign visuals. The project involved developing cohesive visual storytelling across digital, social, and physical assets, ensuring brand consistency while engaging audiences and amplifying the artist’s identity through dynamic, high-impact creative content.

Developed a playful, sustainable brand identity for Maisie & Mo, an eco-conscious children’s brand. The project focused on creating a friendly and approachable visual language through soft colour palettes, whimsical typography, and adaptable design elements, reflecting the brand’s commitment to sustainability while appealing to both children and parents across packaging, digital and marketing materials.

A refined, luxury-led visual identity designed to elevate the personal brand of hair stylist Jason Lloyd, delivering a clean, modern and confident aesthetic across all touchpoints.

A visual identity and branding project developed for PMP, focused on creating a cohesive, modern brand system with strong clarity and consistency. The project involved logo development, typography, colour palette selection and brand guidelines, ensuring the identity could flex confidently across digital, print and presentation assets. The outcome was a refined, professional brand that supports PMP’s positioning and communicates credibility, confidence and purpose.