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Hi, I’m Indira Prieto, an art director and graphic designer with 10+ years of experience shaping editorial, digital, and brand design across publishing, marketing, and illustration. I love balancing imaginative storytelling with business goals, leading cross-disciplinary teams while staying hands-on in concepting, illustration, and layout. I strive to create visually engaging, cohesive work that stands the test of time and works across formats and channels.…Hi, I’m Indira Prieto, an art director and graphic designer with 10+ years of experience shaping editorial, digital, and brand design across publishing, marketing, and illustration. I love balancing imaginative storytelling with business goals, leading cross-disciplinary teams while staying hands-on in concepting, illustration, and layout. I strive to create visually engaging, cohesive work that stands the test of time and works across formats and channels.

Indira Prieto

Art Director, Graphic Designer, Designer, +2

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Hi, I’m Indira Prieto, an art director and graphic designer with 10+ years of experience shaping editorial, digital, and brand design across publishing, marketing, and illustration. I love balancing imaginative storytelling with business goals, leading cross-disciplinary teams while staying hands-on in concepting, illustration, and layout. I strive to create visually engaging, cohesive work that stands the test of time and works across formats and channels.…Hi, I’m Indira Prieto, an art director and graphic designer with 10+ years of experience shaping editorial, digital, and brand design across publishing, marketing, and illustration. I love balancing imaginative storytelling with business goals, leading cross-disciplinary teams while staying hands-on in concepting, illustration, and layout. I strive to create visually engaging, cohesive work that stands the test of time and works across formats and channels.

Available to hire

Hi, I’m Indira Prieto, an art director and graphic designer with 10+ years of experience shaping editorial, digital, and brand design across publishing, marketing, and illustration.

I love balancing imaginative storytelling with business goals, leading cross-disciplinary teams while staying hands-on in concepting, illustration, and layout. I strive to create visually engaging, cohesive work that stands the test of time and works across formats and channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Creative Designer at Coursera

June 1, 2021 - November 1, 2024

Directed end-to-end creative for large-scale campaigns, including multi-page event programs, editorial-style decks, and branded content; led art direction for Coursera Conference Connect 2024; delivered UX-forward digital and editorial assets (homepage features, long-form landing pages, email series); partnered cross-functionally to balance storytelling with KPIs to boost engagement and retention.

Freelance Graphic Designer & Illustrator

January 1, 2015 - Present

Partnered with consumer and B2B brands to extend visual identities into cohesive marketing systems across campaigns, packaging, retail/OOH, web, email, and social; led the full creative cycle from discovery and concepting through art direction, illustration/lettering, and production—delivering press-ready and dev-ready files, scalable asset libraries, and clear usage guidance.

Senior Graphic Designer at Chewy

February 1, 2019 - May 1, 2021

Designed and art directed branded social campaigns and digital ads, balancing visual storytelling with product performance metrics to reflect Chewy’s core style; developed campaigns and key art for social channels; partnered with analytics, marketing, and photo teams to optimize content across paid and organic channels; managed multiple campaigns with photographers, videographers, and writers to ensure seamless execution.

Senior Digital Designer at BRIGHT RED TBWA

August 1, 2017 - November 1, 2018

Designed and strategized editorial-style digital experiences including responsive websites, email marketing campaigns, promotional banners, mobile apps, and microsites, plus print, OOH, in-app, and social materials; created wireframes and UX-forward assets for premium clients including W Hotels, The Ritz-Carlton, Cayman Islands tourism, Marriott Renaissance Aruba, Cooper Tires, and Hunter Fans; mentored junior team members and collaborated with copywriters, UX, and developers.

Junior Art Director at MGSCOMM

January 1, 2011 - January 1, 2013

Led concepting and design for the Toyota/Scion direct mail account, producing sales letters, brochures, email campaigns, coupons, and promotional mailers; designed print advertisements, logos, and storyboards for clients such as UHealth and Florida Power & Light (FPL).

Art Director at Sachs Media Group

October 1, 2016 - August 1, 2017

Led production and design for print and websites, partnered with developers on UI/UX, prioritized many projects with tight deadlines, finalized all deliverables on time and budget, and facilitated photography research for cross-media campaigns; collaborated with copywriter and creative director on campaign concepting; stepped in to fill leadership gap in absence of the design manager.

Graphic & Web Designer at Sandals Resorts

April 1, 2013 - September 1, 2016

Designed weddings and honeymoon editorial sections of Sandals & Beaches Resorts websites with a luxury-magazine look; drove UI design and concept development for weddings and honeymoons sections and for sub-brands including Grand Pineapple, Amoro, and Fowl Cay.