I am a resilient individual with 5 years of Marketing experience, looking for my next role in Marketing with career progression.
In my current role at Crystal Specialist Finance, I used SEMRush to identify the low-to-medium KD% and high volume keywords which were related to Financial Services product verticals. I carried out the keyword research in SEMRush, to understand which search terms we are currently ranking for, and which keywords we should be targeting against competitors. I used the keyword strategy builder, and sent the most relevant keywords with commercial intent to the Content Writer. After the Content Writer created the B2B buying guides, I reviewed it from an SEO perspective and published the guides on the website. After collaborating with the Content Writer, the Organic Traffic on GA4 increased by 355% from 480 sessions in April 2025 to 2,220 sessions in June 2025. The GA4 tracking wasn’t working due to events and key events not being trackable. I resolved this issue by the end of May 2025 through research, and by implementing UTM tracking to monitor GA4 performance. Website Traffic for all channels improved by 60% from 4,690 sessions in April 2025 to 7,490 sessions in June 2025.
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