“Paco, the Octopus” was created as a symbolic and friendly character that reflects the cultural and maritime heritage of Vila do Conde, while also representing the diversity, community, and discovery that define its market.
Through on-site research and graphic experimentation, a flexible, minimalist visual identity was developed. Paco’s tentacles became a central design element, used across posters, signage, merchandise, and digital content. The goal was to create a cohesive and emotionally resonant brand language that could adapt across different formats while preserving tradition in a modern, engaging way.
illustrator designer graphicdesigner branding visualidentity mascot characterdesign illustration…“Paco, the Octopus” was created as a symbolic and friendly character that reflects the cultural and maritime heritage of Vila do Conde, while also representing the diversity, community, and discovery that define its market.
Through on-site research and graphic experimentation, a flexible, minimalist visual identity was developed. Paco’s tentacles became a central design element, used across posters, signage, merchandise, and digital content. The goal was to create a cohesive and emotionally resonant brand language that could adapt across different formats while preserving tradition in a modern, engaging way.
illustrator designer graphicdesigner branding visualidentity mascot characterdesign illustrationWW…