Inês Lobão

Akai Ito — Brand Identity Design The creative direction Akai Ito explores a delicate and romantic visual language, built around a distinctive brand personality and a thoughtful approach to visual communication. The design approach The visual identity focuses on creating a coherent aesthetic that reflects the brand’s character. Through visual concept development and graphic design, the project explores how a carefully considered design direction can give a brand its own identity and create a recognisable presence. The visual outcome A delicate, romantic visual direction that gives Akai Ito its own character. The project reflects my approach to brand design: translating a brand’s personality into a cohesive visual identity, with attention to detail, atmosphere and consistency.

• Brand Designer
• Designer
• Graphic Designer
• +2

Katia Freitas Studio — Brand Identity Design The brief Develop a sophisticated and distinctive visual identity for Katia Freitas Studio, establishing a professional brand presence with a refined, premium aesthetic. The design approach The creative direction focuses on elegance, simplicity and visual consistency. A minimalist approach allows the brand's identity to take centre stage, creating a polished appearance without unnecessary decorative elements. The overall visual language was developed to communicate sophistication and establish a recognisable personality across different brand applications. The visual outcome A cohesive brand identity with a timeless, premium character. The result is a refined visual direction designed to strengthen brand recognition and create a consistent experience across the studio's communications.

• Brand Designer
• Designer
• Graphic Designer
• +2

Gondiclinic — Visual Identity Design The brief Create a distinctive visual identity for Gondiclinic, a medical and dental clinic, combining healthcare-related symbolism with a refined, professional aesthetic. The design approach The logo centres on a stylised tooth symbol enclosed within a circular outline, creating a compact and recognisable graphic mark. The warm golden-yellow colour contrasts with the soft, light background, while the elegant script lettering gives the clinic’s name a more distinctive and personal character. The supporting typography, featuring the descriptor “Clínica Médica e Dentária”, clarifies the clinic’s area of activity. The visual outcome The combination of the tooth emblem, gold palette and flowing wordmark creates a cohesive identity that balances clinical professionalism with a welcoming, polished appearance. The design brings together a recognisable symbol, distinctive typography and a restrained colour scheme to establish a clear visual presence for the clinic.

• Brand Designer
• Designer
• Graphic Designer
• +2