AkaiIto

Akai Ito — Brand Identity Design

The creative direction
Akai Ito explores a delicate and romantic visual language, built around a distinctive brand personality and a thoughtful approach to visual communication.

The design approach
The visual identity focuses on creating a coherent aesthetic that reflects the brand’s character. Through visual concept development and graphic design, the project explores how a carefully considered design direction can give a brand its own identity and create a recognisable presence.

The visual outcome
A delicate, romantic visual direction that gives Akai Ito its own character. The project reflects my approach to brand design: translating a brand’s personality into a cohesive visual identity, with attention to detail, atmosphere and consistency.