Translated user research, business requirements, and stakeholder needs into user flows, wireframes, interactive prototypes, and high-fidelity UI designs in Figma. Planned and facilitated user research, usability testing, and design workshops, using insights to validate and iterate concepts. Contributed to reusable UI components, design documentation, and scalable design patterns for consistency and reusability across digital products. Produced documentation, presentations, and implementation specifications to support stakeholder alignment and developer handoff, championing WCAG. Balanced user needs, technical constraints, and product objectives while working in an agile scrum team with engineers, product managers, business analysts, and government stakeholders to deliver impactful features.

Visual Designer (Internship) at NCS Group (Singapore)

January 1, 2023 - December 31, 2023

Created visual assets, marketing collateral, presentation materials, and video content for marketing initiatives. Collaborated across design and business teams to communicate ideas clearly through visual storytelling.

Graphic Designer and Copywriter (Freelance) at PropNex

January 1, 2021 - December 31, 2021

Designed branded visual communication materials and marketing copy to strengthen social media engagement. Worked with clients to tailor visual content to target audiences and communication objectives, iterating based on feedback while maintaining brand consistency and meeting timelines.

Visual Designer (Internship) at TBWA Worldwide (Singapore)

January 1, 2020 - December 31, 2020

Contributed to branding and communication design projects for clients including Singapore Airlines, Singapore Tourism Board, Esquire, VIVO, and Nomura. Developed layouts, typography, and visual assets aligned with brand strategies across print and digital media, collaborating with multidisciplinary creative teams from concept through execution.

Education

B.S.S. (Honours) Communications and New Media (Second Major in Philosophy; Minor in English Literature) at National University of Singapore

January 1, 2021 - January 1, 2025

Diploma with Merit in Visual Communication and Media Design (Director’s Honour Roll 2018-2021) at Singapore Polytechnic: Media, Arts, & Design School

January 1, 2018 - January 1, 2021

B.S.S. (Honours) in Communications and New Media (Second Major in Philosophy; Minor in English Literature) at National University of Singapore

January 1, 2021 - January 1, 2025

Diploma with Merit in Visual Communication and Media Design at Singapore Polytechnic: Media, Arts, & Design School

January 1, 2018 - January 1, 2021