Business development and marketing professional with proven results in marketing and social media outreach, business operations, and team engagement. I show organizations how to show up in front of their dream clients, team members and community partners. Business Development and Social Media Strategy June 2015 – present Consulting for professional service firms, non-profits and entrepreneurial ventures • Provide marketing and social media outreach for small to mid-size companies • Develop weekly marketing and social media content, review analytics to measure engagement against monthly revenue goals • Collaborate with program staff, create and execute social media marketing programs to support sales efforts • Act as Point Person for corporate sponsorship, PR Campaigns and volunteer outreach Accomplishments • The BOW Collective, Capital Committee, BOW Knows Growth Award • Small Business Phenom Award, Virginia Black Chamber of Commerce • Meta Leaders Network • 2017 SCORE Foundation and Sam’s Club American Small Business Champion (finalists selected based on social media profile and engagement) • 2018 Prince William Living Magazine – Most Influential Woman of the Year --- Previous Clients: Children’s Home & Aid Federal City Council Hyatt Mayor Derrick Wood, Town of Dumfries Northern Virginia Black Chamber of Commerce Prince William County Community Foundation Seesaw Virginia Black Chamber of Commerce Virginia Association of State College & University Purchasing Professionals (VASCUPP)…

shanelevans

Business development and marketing professional with proven results in marketing and social media outreach, business operations, and team engagement. I show organizations how to show up in front of their dream clients, team members and community partners. Business Development and Social Media Strategy June 2015 – present Consulting for professional service firms, non-profits and entrepreneurial ventures • Provide marketing and social media outreach for small to mid-size companies • Develop weekly marketing and social media content, review analytics to measure engagement against monthly revenue goals • Collaborate with program staff, create and execute social media marketing programs to support sales efforts • Act as Point Person for corporate sponsorship, PR Campaigns and volunteer outreach Accomplishments • The BOW Collective, Capital Committee, BOW Knows Growth Award • Small Business Phenom Award, Virginia Black Chamber of Commerce • Meta Leaders Network • 2017 SCORE Foundation and Sam’s Club American Small Business Champion (finalists selected based on social media profile and engagement) • 2018 Prince William Living Magazine – Most Influential Woman of the Year --- Previous Clients: Children’s Home & Aid Federal City Council Hyatt Mayor Derrick Wood, Town of Dumfries Northern Virginia Black Chamber of Commerce Prince William County Community Foundation Seesaw Virginia Black Chamber of Commerce Virginia Association of State College & University Purchasing Professionals (VASCUPP)…

Available to hire

Business development and marketing professional with proven results in marketing and social media outreach, business operations, and team engagement.

I show organizations how to show up in front of their dream clients, team members and community partners.

Business Development and Social Media Strategy June 2015 – present
Consulting for professional service firms, non-profits and entrepreneurial ventures
• Provide marketing and social media outreach for small to mid-size companies
• Develop weekly marketing and social media content, review analytics to measure engagement against monthly revenue goals
• Collaborate with program staff, create and execute social media marketing programs to support sales efforts
• Act as Point Person for corporate sponsorship, PR Campaigns and volunteer outreach
Accomplishments
• The BOW Collective, Capital Committee, BOW Knows Growth Award
• Small Business Phenom Award, Virginia Black Chamber of Commerce
• Meta Leaders Network
• 2017 SCORE Foundation and Sam’s Club American Small Business Champion (finalists selected based on social media profile and engagement)
• 2018 Prince William Living Magazine – Most Influential Woman of the Year

Previous Clients:
Children’s Home & Aid
Federal City Council
Hyatt
Mayor Derrick Wood, Town of Dumfries
Northern Virginia Black Chamber of Commerce
Prince William County Community Foundation
Seesaw
Virginia Black Chamber of Commerce
Virginia Association of State College & University Purchasing Professionals (VASCUPP)

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Work Experience

Add your work experience history here.

Education

Bachelor of Arts at Michigan State University
August 23, 1993 - May 9, 1997
Accounting 1997, Cum Laude, Awarded Ronald E. McNair Academic Scholarship – Full tuition

Qualifications

Meta Leaders Network
November 1, 2021 - August 31, 2024
Advocacy on behalf of Meta during 2024 Small Business Week with Senator Mark Warner.
The BOW Collective, BOW Knows Growth Award
February 9, 2024 - February 9, 2024
Small Business Phenom Award, Virginia Black Business Chamber
August 12, 2023 - August 12, 2023

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services
    paper Viral Visibility - Community Fundraiser

    My client is a non-profit youth track and field organization. Their goal was to engage their followings and raise funds in under 30 days to offset travel costs and support athletes who had qualified to compete in the National Junior Olympic Games (a high-profile, competitive event for youth track and field.)

    Results -
    299%+ Facebook Reach
    1400%+ Instagram Reach
    110%+ New Facebook Page Likes
    582%+ Account Reach
    +2 Corporate Sponsors

    paper Messaging & Conversions

    I was hired to consult with a high end wine tasting and subscription service featuring women and black winemakers.

    The firm had a difficult time articulating a message to attract premium clients and as a result, had inconsistent monthly sales and a misaligned social media following.

    I developed a clear, compelling message and content strategy that included branded photography and videography.

    After a rebrand of the client’s social media voice and client attraction strategy, her Facebook sales increased by 30% and she secured 2 new corporate contracts in less than 90 days.

    paper Comprehensive Launch Strategy

    I was engaged to transform a long-standing in person Fatherhood Initiative program to an interactive online learning platform. I conducted a thorough review of the overall project goals and developed a comprehensive launch blueprint.

    Ideal Client Persona Development
    To create a successful online learning platform and marketing strategy, I developed target personas for the program participants. A custom messaging and content strategy was formed to attract and engage them on social media.

    Partner Liaison
    I streamlined the project launch progress with ongoing communication with internal stakeholders and teams, external partners and the client’s social media following.