Senior creative with strategic expertise in brand, marketing, sales, and visual design—delivering clear, impactful creative solutions across print, digital, and social media. Experienced in aligning concepts with global brand strategies, hands-on execution, and effectively presenting ideas to stakeholders. Brings concepts from strategy through execution and provides thorough handovers so teams can confidently manage and evolve brands. Strong track record delivering high-stakes tenders, rebrands, and presentation systems that support commercial growth and stakeholder alignment.…

Hayley Milne Payne

Senior creative with strategic expertise in brand, marketing, sales, and visual design—delivering clear, impactful creative solutions across print, digital, and social media. Experienced in aligning concepts with global brand strategies, hands-on execution, and effectively presenting ideas to stakeholders. Brings concepts from strategy through execution and provides thorough handovers so teams can confidently manage and evolve brands. Strong track record delivering high-stakes tenders, rebrands, and presentation systems that support commercial growth and stakeholder alignment.…

Available to hire

Senior creative with strategic expertise in brand, marketing, sales, and visual design—delivering clear, impactful creative solutions across print, digital, and social media. Experienced in aligning concepts with global brand strategies, hands-on execution, and effectively presenting ideas to stakeholders.

Brings concepts from strategy through execution and provides thorough handovers so teams can confidently manage and evolve brands. Strong track record delivering high-stakes tenders, rebrands, and presentation systems that support commercial growth and stakeholder alignment.

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Language

English
Fluent
German
Intermediate

Work Experience

Senior Designer at Crafty Chameleon
January 20, 2026 - Present
Senior Brand Designer at Crafty Chameleon
January 1, 2020 - Present
Concept and delivery for large business tenders and strategic brand projects across diverse media. Produced PowerPoint and slide-deck systems for corporate and conference audiences, supported TEDx speaking engagements, and created multilingual marketing and reporting assets (including interactive forms). Led visual identity evolution and cohesive brand strategy work for organizations such as HealthFirst, enabling growth in offerings and client base. Provides content and communication design for commercial sales, copy editing, digital/social campaign assets, web/UI/UX design, and email marketing (e.g., Mailchimp and custom HTML/CSS). Offers training and project collaboration (PowerPoint/Word/Adobe InDesign, Illustrator, Photoshop, Canva) plus end-to-end consultation, execution, and handover of brand systems.
Parental Leave
April 1, 2018 - January 1, 2020
Manager – Creative Services at Infront Sports and Media AG
August 1, 2011 - April 1, 2018
Delivered internal brand and presentation training globally to align sales presentations with corporate CI, improving consistency across print collateral after a brand relaunch. Produced high-level decks and managed corporate reports, branded templates, and digital media initiatives, piloting content management systems. Directed creation of the company sale presentation for Chinese investors (over 1.05 billion EUR). Led corporate events, including conferences, fairs, workshops, gala dinners, and large-scale print/signage and merchandise. Managed stakeholder and vendor collaboration internationally, copy editing, budget oversight, and mentoring/trainee planning; integrated DAM systems to improve team efficiency and workflows. Achieved record-breaking sales presentation results including DFB, CBA, and IBF.
Manager - Creative Services at Infront Sports & Media AG
August 1, 2011 - April 1, 2018
Senior Brand Designer & Event Manager at TEAM Marketing AG
February 27, 2007 - July 1, 2011
Senior Brand Designer & Event Manager at T.E.A.M. Marketing AG
February 1, 2007 - July 1, 2011
Led branding and creative delivery from tender through onsite execution for major UEFA competitions. Delivered support for sales processes and created sales assets for commercial outcomes. Played a key role in the successful delivery of the new UEFA Europa League brand. Led the re-brand process for the UEFA Champions League—from tender through to onsite delivery—across TV identities, video trailers, print, and event concepts. Managed projects and teams, oversaw website development, commissioned event photography, and mentored new team members. Coordinated commercial partner activations and planned event delivery including branded collateral and relationships with agencies and production vendors.
Marketing Services at Chelsea Football Club
May 1, 2006 - February 1, 2006
Private Chef and Chalet Host at Les Gets Chalets (Les Gets)
January 1, 2006 - April 30, 2006
Seasonal hospitality role in the French Alps, planning and delivering memorable culinary experiences and providing high-end chalet hospitality for a wide range of clientele in Les Gets (Port du Soleil).
Freelance Graphic Designer at Themetraders
August 1, 2005 - December 31, 2005
Freelance designer for an event production company, developing marketing and event design concepts and contributing to the company’s visual materials and event branding.
Creative Artworker at Bonhams Auctioneers
October 1, 2003 - August 31, 2005
Worked in catalogue and advertising teams at a prestigious global auction house. Produced catalogue layout designs and advertising design assets, and supported website development including integrated animated content.

Education

Enterprise and Management for the Creative Arts MA at University of Arts London
January 1, 2004 - January 1, 2006
Graphic Communication BA Hons at Wolverhampton University
September 1, 2000 - June 1, 2003
MA Enterprise and Management for the Creative Arts at University of Arts London
January 1, 2004 - January 1, 2006
BA Hons Graphic Communication at University of Wolverhampton
September 1, 2000 - July 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Agriculture & Mining, Media & Entertainment, Telecommunications, Healthcare, Non-Profit Organization, Financial Services, Professional Services, Education, Travel & Hospitality