Sarah Wimmer

Freelance Communications Strategist | Internal, Change & External Comms + Corporate Events ✨People, curiosity and connection — what moves communication, organizations and me forward.

Hi, I’m Sarah and a freelance communications strategist.

For the past ten years, I’ve been working at the intersection of Corporate Communication and Marketing – partnering with organisations such as Lactalis Group
Germany, Vodafone, Heye, Castenow and the German Federal Agency ZITiS (Cybersecurity).

Today, as an independent Communications Strategist, I help companies use communication in a targeted and creative way – to build trust, strengthen visibility and engage employees. This forms the foundation for sustainable change, stronger customer relationships and measurable impact.

What sets me apart is the ability to translate strategy into impact — connecting vision and execution to make communication tangible, human and effective.

Whether internal or external communication or corporate events, I design formats that mobilise employees, make leadership approachable and position brands with clarity and authenticity.

What I do:
• Internal & Change Communication – create clarity, build trust and make change understandable
• External Communication / PR – position organisations clearly, strengthen credibility and make brands relatable
• Corporate Events – turn messages into experiences that connect people and culture
• Strategy to execution – combine structure and creativity to make communication tangible and useful

Impact:
• Helped leadership and employees move in the same direction by making strategy clear and communication two-way
• Turned “mandatory town halls” into genuine moments of connection and trust
• Designed and delivered flagship leadership and employee events that made messages tangible and memorable
• Built strong narratives and media partnerships to keep organisations visible, consistent and trusted – even in times of change
• Bridged strategy and implementation through formats and toolkits that make communication part of everyday work