Freelance Communications Strategist | Internal, Change & External Comms + Corporate Events ✨People, curiosity and connection — what moves communication, organizations and me forward. ______ Hi, I'm Sarah and a freelance communications strategist. For the past ten years, I’ve been working at the intersection of Corporate Communication and Marketing – partnering with organisations such as Lactalis Group Germany, Vodafone, Heye, Castenow and the German Federal Agency ZITiS (Cybersecurity).
 Today, as an independent Communications Strategist, I help companies use communication in a targeted and creative way – to build trust, strengthen visibility and engage employees. This forms the foundation for sustainable change, stronger customer relationships and measurable impact.
 What sets me apart is the ability to translate strategy into impact — connecting vision and execution to make communication tangible, human and effective. Whether internal or external communication or corporate events, I design formats that mobilise employees, make leadership approachable and position brands with clarity and authenticity. ___ What I do: • Internal & Change Communication – create clarity, build trust and make change understandable • External Communication / PR – position organisations clearly, strengthen credibility and make brands relatable • Corporate Events – turn messages into experiences that connect people and culture • Strategy to execution – combine structure and creativity to make communication tangible and useful Impact: • Helped leadership and employees move in the same direction by making strategy clear and communication two-way • Turned “mandatory town halls” into genuine moments of connection and trust • Designed and delivered flagship leadership and employee events that made messages tangible and memorable • Built strong narratives and media partnerships to keep organisations visible, consistent and trusted – even in times of change • Bridged strategy and implementation through formats and toolkits that make communication part of everyday work

Sarah Wimmer

Freelance Communications Strategist | Internal, Change & External Comms + Corporate Events ✨People, curiosity and connection — what moves communication, organizations and me forward. ______ Hi, I'm Sarah and a freelance communications strategist. For the past ten years, I’ve been working at the intersection of Corporate Communication and Marketing – partnering with organisations such as Lactalis Group Germany, Vodafone, Heye, Castenow and the German Federal Agency ZITiS (Cybersecurity).
 Today, as an independent Communications Strategist, I help companies use communication in a targeted and creative way – to build trust, strengthen visibility and engage employees. This forms the foundation for sustainable change, stronger customer relationships and measurable impact.
 What sets me apart is the ability to translate strategy into impact — connecting vision and execution to make communication tangible, human and effective. Whether internal or external communication or corporate events, I design formats that mobilise employees, make leadership approachable and position brands with clarity and authenticity. ___ What I do: • Internal & Change Communication – create clarity, build trust and make change understandable • External Communication / PR – position organisations clearly, strengthen credibility and make brands relatable • Corporate Events – turn messages into experiences that connect people and culture • Strategy to execution – combine structure and creativity to make communication tangible and useful Impact: • Helped leadership and employees move in the same direction by making strategy clear and communication two-way • Turned “mandatory town halls” into genuine moments of connection and trust • Designed and delivered flagship leadership and employee events that made messages tangible and memorable • Built strong narratives and media partnerships to keep organisations visible, consistent and trusted – even in times of change • Bridged strategy and implementation through formats and toolkits that make communication part of everyday work

Next availability:
December 7, 2025

Freelance Communications Strategist | Internal, Change & External Comms + Corporate Events ✨People, curiosity and connection — what moves communication, organizations and me forward.


Hi, I’m Sarah and a freelance communications strategist.

For the past ten years, I’ve been working at the intersection of Corporate Communication and Marketing – partnering with organisations such as Lactalis Group
Germany, Vodafone, Heye, Castenow and the German Federal Agency ZITiS (Cybersecurity).

Today, as an independent Communications Strategist, I help companies use communication in a targeted and creative way – to build trust, strengthen visibility and engage employees. This forms the foundation for sustainable change, stronger customer relationships and measurable impact.

What sets me apart is the ability to translate strategy into impact — connecting vision and execution to make communication tangible, human and effective.

Whether internal or external communication or corporate events, I design formats that mobilise employees, make leadership approachable and position brands with clarity and authenticity.


What I do:
• Internal & Change Communication – create clarity, build trust and make change understandable
• External Communication / PR – position organisations clearly, strengthen credibility and make brands relatable
• Corporate Events – turn messages into experiences that connect people and culture
• Strategy to execution – combine structure and creativity to make communication tangible and useful

Impact:
• Helped leadership and employees move in the same direction by making strategy clear and communication two-way
• Turned “mandatory town halls” into genuine moments of connection and trust
• Designed and delivered flagship leadership and employee events that made messages tangible and memorable
• Built strong narratives and media partnerships to keep organisations visible, consistent and trusted – even in times of change
• Bridged strategy and implementation through formats and toolkits that make communication part of everyday work

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Language

German
Fluent
English
Fluent

Work Experience

Freelance Communications Strategist at Emessa Denim
June 1, 2023 - November 18, 2025
Developed and implemented communication structures (website, LinkedIn, PR, storytelling) to build and professionalise the brand’s strategic positioning.
Communications Specialist (Internal & External) at ZITiS
December 1, 2022 - December 1, 2022
Designed and led the change communication strategy and stakeholder engagement during an internal restructuring – fostering transparency, alignment and acceptance.
Freelance Communications Strategist at Shine Female Business Summit
June 1, 2023 - November 18, 2025
Led the website relaunch, media and partnership collaborations (e.g. freundin magazine, strive) and developed a sponsorship strategy to increase visibility and reach. Built and further developed internal communication platforms such as the social intranet and newsletters. Led change communication during an internal restructuring process — in close collaboration with C-Level. Developed creative and interactive communication formats across digital, print, video and event channels. Organised employee campaigns and internal events to strengthen dialogue and engagement. Supported external communication and acted as deputy press spokesperson. Coordinated press enquiries, statements, and alignment with external partners and government authorities.
PR & Marketing Manager (Freelance) at Testbirds GmbH
June 1, 2020 - June 1, 2020
Tech Startup PR & Marketing Manager; Managed client accounts including McDonald’s, Saucony and Leerdammer; Planned and executed promotion events, brand collaborations, and PR campaigns; Wrote press releases and maintained relationships with journalists and media partners
Diverse Roles at SaltWorks GmbH, Heye, Lessing von Klenze Creative PR & Event Agencies
January 1, 2018 - January 1, 2018
Drove internal communication strategy during the nationwide rollout of a new digital sales tool; developed content strategy and production (video tutorials, newsletters and additional channels); organised AllHands meetings and training; supported internal and external communication initiatives within the marketing & PR department; contributed to communication and training materials.
Telecommunications Manager at Vodafone Kabel Deutschland GmbH
March 1, 2017 - March 1, 2017
Telecommunication Communications Manager (Fixed-term Contract).
PR & Communications Intern at Mercedes-Benz Financial Services Austria GmbH
November 1, 2015 - November 1, 2015
Automotive sector PR & Communications Support (Intern).
PR & Event Manager at SaltWorks, LessingvonKlenze, Heye
September 1, 2012 - December 31, 2018
- Managed client accounts including McDonald’s, Saucony and Leerdammer - Planned and executed promotion events, brand collaborations, and PR campaigns - Wrote press releases and maintained strong relationships with journalists and media partners

Education

BA in Communication Science at Paris Lodron University, Salzburg
January 1, 2014 - January 1, 2017
Professional Training in Marketing & Communications at Heye GmbH
January 1, 2012 - January 1, 2014
Business English B2 at Berlitz Language School
January 1, 2023 - January 1, 2023
DAPR Training: Change Communication at DAPR Training
January 1, 2022 - January 1, 2022
DAPR Training: Internal Communication at DAPR Training
January 1, 2022 - January 1, 2022
Career Tutor Weiterbildung: Social Media & Digital Communication at Career Tutor Weiterbildung
January 1, 2020 - January 1, 2020

Qualifications

DAPR Training: Change Communication
January 1, 2022 - January 1, 2022
DAPR Training: Internal Communication
January 1, 2022 - January 1, 2022
Career Tutor Weiterbildung: Social Media & Digital Communication
January 1, 2020 - January 1, 2020
Berlitz: Business English B2
January 1, 2023 - January 1, 2023

Industry Experience

Professional Services, Media & Entertainment, Telecommunications, Manufacturing, Government