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Graduate with a Master’s in Digital Communication, I am seeking a position specialized in Digital Marketing. Through my academic background and experiences in marketing, webmastering, and digital analytics, I have developed skills in SEO, graphic design, website management, and performance analysis. My education and professional experiences have allowed me to develop an analytical mindset, strengthen my rigor and creativity, and demonstrate my versatility to effectively contribute to the digital development of a company.…Graduate with a Master’s in Digital Communication, I am seeking a position specialized in Digital Marketing. Through my academic background and experiences in marketing, webmastering, and digital analytics, I have developed skills in SEO, graphic design, website management, and performance analysis. My education and professional experiences have allowed me to develop an analytical mindset, strengthen my rigor and creativity, and demonstrate my versatility to effectively contribute to the digital development of a company.

Ingrid Vargas Turriago

Marketing Strategist, Web Designer, Digital Marketer, +1

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Graduate with a Master’s in Digital Communication, I am seeking a position specialized in Digital Marketing. Through my academic background and experiences in marketing, webmastering, and digital analytics, I have developed skills in SEO, graphic design, website management, and performance analysis. My education and professional experiences have allowed me to develop an analytical mindset, strengthen my rigor and creativity, and demonstrate my versatility to effectively contribute to the digital development of a company.…Graduate with a Master’s in Digital Communication, I am seeking a position specialized in Digital Marketing. Through my academic background and experiences in marketing, webmastering, and digital analytics, I have developed skills in SEO, graphic design, website management, and performance analysis. My education and professional experiences have allowed me to develop an analytical mindset, strengthen my rigor and creativity, and demonstrate my versatility to effectively contribute to the digital development of a company.

Available to hire

Graduate with a Master’s in Digital Communication, I am seeking a position specialized in Digital Marketing. Through my academic background and experiences in marketing, webmastering, and digital analytics, I have developed skills in SEO, graphic design, website management, and performance analysis. My education and professional experiences have allowed me to develop an analytical mindset, strengthen my rigor and creativity, and demonstrate my versatility to effectively contribute to the digital development of a company.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

Spanish; Castilian

Fluent

French

Fluent

English

Advanced

Work Experience

PROJECT ASSISTANT at IMAPROK S.A

April 8, 2018 - March 22, 2019

- Prospected B2B opportunities in the Colombian market. - Translated technical and commercial documents (EN ↔ ES). - Coordinated client and supplier meetings and presentations. - Supported suppliers in preparing international tenders.

MARKETING ANALYST at TOTVS

April 1, 2019 - January 14, 2022

- Used CRM tools (HubSpot, Pipedrive) to track leads and monitor the sales pipeline. - Designed and executed email campaigns (Doppler). - Organized webinars (LinkedIn / GoTo Webinar) and coordinated the company’s presence at industry events. - Wrote content for press releases and sales presentations in support of the sales team and management. - Conducted market and competitor analysis.

WEBMASTER E-BUSINESS (INTERNSHIP) at Banque Populaire du Nord

May 15, 2023 - August 25, 2023

- Created and updated WordPress pages. - Designed marketing banners with Photoshop, integrated via Kameleoon for product, service, and partnership campaigns. - Conducted SEO optimization (internal linking, content). - Monitored and analyzed marketing campaigns with Power BI and Adobe Analytics.

DIGITAL ANALYST (APPRENTICESHIP) at CHRONODRIVE

September 4, 2023 - September 13, 2024

- Collected and analyzed App and Web data, evaluating performance with Piano Analytics and Excel. - Led KPI meetings and prepared campaign performance reports with key insights and recommendations. - Performed non-regression tests on app/web to ensure tracking quality. - Built dashboards to synthesize marketing metrics and facilitate performance monitoring for different marketing teams (Acquisition, Commercial Animation, UX/UI).

WEBMASTER & SEO SPECIALIST (SHORT-TERM PROJECT) at MTCB S.A

March 3, 2025 - July 25, 2025

- Website redesign (WordPress & Elementor): improved UX/UI and responsive design. - Conducted technical SEO audits (404 errors, heading structure, loading speed, etc.) and implemented corrective actions. - Performed semantic and competitive analysis to identify SEO improvement opportunities. - Optimized content (texts, visuals, CTAs) with a focus on natural referencing (SEO). - Monitored keywords and analyzed SEO performance using Wincher, Semrush and Google Search Console to measure organic visibility and optimize actions.