Ingrid Vargas Turriago

Available to hire

Graduate with a Master’s in Digital Communication, I am seeking a position specialized in Digital Marketing.

About

Graduate with a Master’s in Digital Communication, I am seeking a position specialized in Digital Marketing. Through my academic background and experiences in marketing, webmastering, and digital analytics, I have developed skills in SEO, graphic design, website management, and performance analysis. My education and professional experiences have allowed me to develop an analytical mindset, strengthen my rigor and creativity, and demonstrate my versatility to effectively contribute to the digital development of a company.

  • 5 years' experience
  • Joined March 2026

Languages

  • Spanish; CastilianFluent
  • FrenchFluent
  • EnglishAdvanced

Industry experience

  • Software & Internet
  • Retail
  • Professional Services
  • Manufacturing
  • Other

More experts in Lille, France

Work experience· 5 roles

WEBMASTER & SEO SPECIALIST (SHORT-TERM PROJECT) · MTCB S.AMar 2025 – Jul 2025 · 5 mos

- Website redesign (WordPress & Elementor): improved UX/UI and responsive design. - Conducted technical SEO audits (404 errors, heading structure, loading speed, etc.) and implemented corrective actions. - Performed semantic and competitive analysis to identify SEO improvement opportunities. - Optimized content (texts, visuals, CTAs) with a focus on natural referencing (SEO). - Monitored keywords and analyzed SEO performance using Wincher, Semrush and Google Search Console to measure organic visibility and optimize actions.

DIGITAL ANALYST (APPRENTICESHIP) · CHRONODRIVESep 2023 – Sep 2024 · 1 yr 1 mo

- Collected and analyzed App and Web data, evaluating performance with Piano Analytics and Excel. - Led KPI meetings and prepared campaign performance reports with key insights and recommendations. - Performed non-regression tests on app/web to ensure tracking quality. - Built dashboards to synthesize marketing metrics and facilitate performance monitoring for different marketing teams (Acquisition, Commercial Animation, UX/UI).

WEBMASTER E-BUSINESS (INTERNSHIP) · Banque Populaire du NordMay 2023 – Aug 2023 · 4 mos

- Created and updated WordPress pages. - Designed marketing banners with Photoshop, integrated via Kameleoon for product, service, and partnership campaigns. - Conducted SEO optimization (internal linking, content). - Monitored and analyzed marketing campaigns with Power BI and Adobe Analytics.

MARKETING ANALYST · TOTVSApr 2019 – Jan 2022 · 2 yrs 10 mos
PROJECT ASSISTANT · IMAPROK S.AApr 2018 – Mar 2019 · 1 yr

Education

Master's degree in Digital Communication · Université Catholique de Lille2022 – 2024

SEO tools, digital marketing, digital communication strategies, web content management, graphic design, UX/UI and data analytics.

Bachelor's degree in Marketing · Universidad de Los Llanos2017 – 2026

Certifications and awards

Google Analytics – Skills Shop2024 – 2025
Google Ads for Display Advertising – Skills Shop2024 – 2025
Excel Course (Intermediate & Advanced)2020

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