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I'm Nurleesa Ireena, a mass communication graduate with 5+ years of experience in content creation, video production, photography, videography, and digital marketing for beauty, fashion, and lifestyle brands. I lead end-to-end content campaigns from concept development to production and post-editing, aligning creative strategy with brand and business goals. I'm passionate about crafting visual stories that resonate with audiences and drive brand growth. I'm skilled at producing high-engagement social media content across TikTok, Instagram, Facebook, and digital advertising, collaborating with marketing teams to deliver strategic campaigns that boost audience engagement and campaign visibility.…I'm Nurleesa Ireena, a mass communication graduate with 5+ years of experience in content creation, video production, photography, videography, and digital marketing for beauty, fashion, and lifestyle brands. I lead end-to-end content campaigns from concept development to production and post-editing, aligning creative strategy with brand and business goals. I'm passionate about crafting visual stories that resonate with audiences and drive brand growth. I'm skilled at producing high-engagement social media content across TikTok, Instagram, Facebook, and digital advertising, collaborating with marketing teams to deliver strategic campaigns that boost audience engagement and campaign visibility.

Nurleesa Ireena

Content Creator, Video Editor, Digital Marketer, +2

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I'm Nurleesa Ireena, a mass communication graduate with 5+ years of experience in content creation, video production, photography, videography, and digital marketing for beauty, fashion, and lifestyle brands. I lead end-to-end content campaigns from concept development to production and post-editing, aligning creative strategy with brand and business goals. I'm passionate about crafting visual stories that resonate with audiences and drive brand growth. I'm skilled at producing high-engagement social media content across TikTok, Instagram, Facebook, and digital advertising, collaborating with marketing teams to deliver strategic campaigns that boost audience engagement and campaign visibility.…I'm Nurleesa Ireena, a mass communication graduate with 5+ years of experience in content creation, video production, photography, videography, and digital marketing for beauty, fashion, and lifestyle brands. I lead end-to-end content campaigns from concept development to production and post-editing, aligning creative strategy with brand and business goals. I'm passionate about crafting visual stories that resonate with audiences and drive brand growth. I'm skilled at producing high-engagement social media content across TikTok, Instagram, Facebook, and digital advertising, collaborating with marketing teams to deliver strategic campaigns that boost audience engagement and campaign visibility.

Available to hire

I’m Nurleesa Ireena, a mass communication graduate with 5+ years of experience in content creation, video production, photography, videography, and digital marketing for beauty, fashion, and lifestyle brands. I lead end-to-end content campaigns from concept development to production and post-editing, aligning creative strategy with brand and business goals. I’m passionate about crafting visual stories that resonate with audiences and drive brand growth.

I’m skilled at producing high-engagement social media content across TikTok, Instagram, Facebook, and digital advertising, collaborating with marketing teams to deliver strategic campaigns that boost audience engagement and campaign visibility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Malay

Fluent

English

Advanced

Work Experience

Senior Video Producer at Glampick

February 1, 2024 - July 31, 2025

Lead monthly video production for multiple K-beauty brands, delivering engaging, brand-consistent content. Manage full production cycle including concept ideation, scripting, shooting, editing, and final delivery. Collaborate with marketing teams and clients to create strategic campaigns that improve audience engagement. Produce social, website, and digital advertising content tailored to target demographics. Cover major brand and social events, capturing content that strengthens campaign visibility.

Digital Marketing & Brand Strategy Specialist at Hebe Beauty

January 1, 2023 - February 29, 2024

Produced TikTok-focused content to strengthen social media presence and brand relevance. Created written and video assets aligned with editorial and brand guidelines. Applied trend analysis and competitor research to develop fresh, market-relevant content ideas. Enhanced visual storytelling through consistent, audience-focused creative execution.

Content Leadership at The Hijab Co & The Skin Co

September 1, 2021 - January 31, 2023

Planned and executed full concepts for product and model shoots. Organized and managed daily social media content calendars. Produced multimedia content across TikTok, Instagram, and Facebook. Ensured brand consistency across all visuals, copy, and campaign assets.