I’m a marketing professional with 5+ years of experience driving brand growth across luxury hospitality and FMCG, with a strong focus on social media, content strategy, and performance marketing. I’ve led end-to-end campaigns—from planning and creative development to execution and optimization—using data to improve ROI while keeping brand storytelling at the center. I’ve managed multi-channel initiatives across Instagram, Facebook, and UGC-driven growth, built organic and paid social strategies, and partnered with cross-functional teams and influencers to boost engagement, reach, and conversions. Whether it’s launching Meta campaigns, reporting performance insights for long-term planning, or strengthening online reputation, I aim to create measurable impact through compelling content and smart targeting.

Irem Sayyad

I’m a marketing professional with 5+ years of experience driving brand growth across luxury hospitality and FMCG, with a strong focus on social media, content strategy, and performance marketing. I’ve led end-to-end campaigns—from planning and creative development to execution and optimization—using data to improve ROI while keeping brand storytelling at the center. I’ve managed multi-channel initiatives across Instagram, Facebook, and UGC-driven growth, built organic and paid social strategies, and partnered with cross-functional teams and influencers to boost engagement, reach, and conversions. Whether it’s launching Meta campaigns, reporting performance insights for long-term planning, or strengthening online reputation, I aim to create measurable impact through compelling content and smart targeting.

Available to hire

I’m a marketing professional with 5+ years of experience driving brand growth across luxury hospitality and FMCG, with a strong focus on social media, content strategy, and performance marketing. I’ve led end-to-end campaigns—from planning and creative development to execution and optimization—using data to improve ROI while keeping brand storytelling at the center.

I’ve managed multi-channel initiatives across Instagram, Facebook, and UGC-driven growth, built organic and paid social strategies, and partnered with cross-functional teams and influencers to boost engagement, reach, and conversions. Whether it’s launching Meta campaigns, reporting performance insights for long-term planning, or strengthening online reputation, I aim to create measurable impact through compelling content and smart targeting.

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Language

English
Fluent

Work Experience

Assistant Marketing Manager at Sealine Beach Resort
September 1, 2025 - Present
Marketing Manager at The Big Carrot Toronto
July 1, 2024 - August 1, 2025
Freelance Social Media Manager at Cream Rush
March 1, 2020 - August 1, 2022

Education

Bachelor's in Media Studies (Major in Advertising) at University of Mumbai
September 1, 2018 - April 1, 2021
Post Graduation in Marketing Management at Seneca College, Toronto
September 1, 2022 - April 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality