Hi, I’m Irene Canovi, a graphic designer and illustrator with over five years of experience in branding, social media content, and visual storytelling. I specialize in bold identity systems and digital illustration, crafting impactful visuals for lifestyle, travel, and beauty brands across Europe.
Based in Barcelona, I work with teams across Europe to translate brand narratives into striking visuals for campaigns, product lines, and digital content. I love blending playful illustration with bold design to help brands stand out and connect with audiences.
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Nomads, a visual identity shaped by movement, slowness, and the rhythm of the coast.
Nomads by the sea: A laid-back brunch spot in Aldeia da Praia, Sintra, Nomads blends coastal charm with a creative, nomadic soul. Their ethos is simple: Good food by the sea
A brunch café born where the forest meets the Atlantic.
A place where sea-salt mornings, slow brunch rituals, and creative nomadic culture come together. Nomads blends coastal comfort with an easygoing surf vibe.
Visual Language
Colors Palette
The color system is inspired by the rhythm of coastal life and the surf environment.
Deep ocean blues evoke depth, movement, the power of the sea, and the surf culture and the Atlantic.
Sandy neutrals bring a sense of ease and natural balance, grounding the brand in an organic, beachside atmosphere.
Typography
The typographic system is designed to feel both expressive and practical, mirroring the dual nature of a surf-friendly space: relaxed yet functional.
A bold, textured font adds character and a handcrafted, referencing surfboards, and the nomadic spirit of coastal communities.
A clean sans-serif typeface ensures clarity and readability
Illustration
Hand-drawn illustrations capture the surf lifestyle with wave lines, driftwood textures, and nomadic paths, adding warmth, playfulness, and authenticity.
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