As a Content Creator & Social Media Specialist, I live and breathe content that impacts. Over the past 6 years, I’ve grown brands, managed social media accounts, and built communities by blending user psychology, performance strategy, content creation, storytelling, campaign management, and visual branding. From doubling audience engagement in 2x months for @joingirlsclub, organically growing my own mindful self-development community to 100K+ across platforms _Email not available. Sign in: https://www.twine.net/signup_ and leading the online presence for tech startups, wellness/yoga studios, and entrepreneurs... My goal goes beyond check boxes on a Notion dashboard, picking a strong hook, or designing aesthetic posts - my mission is to activate potentials and turn your vision into real impact. Let’s bring your ideas to life and your brand to the spotlight, together!

Irene Martinho

As a Content Creator & Social Media Specialist, I live and breathe content that impacts. Over the past 6 years, I’ve grown brands, managed social media accounts, and built communities by blending user psychology, performance strategy, content creation, storytelling, campaign management, and visual branding. From doubling audience engagement in 2x months for @joingirlsclub, organically growing my own mindful self-development community to 100K+ across platforms _Email not available. Sign in: https://www.twine.net/signup_ and leading the online presence for tech startups, wellness/yoga studios, and entrepreneurs... My goal goes beyond check boxes on a Notion dashboard, picking a strong hook, or designing aesthetic posts - my mission is to activate potentials and turn your vision into real impact. Let’s bring your ideas to life and your brand to the spotlight, together!

Available to hire

As a Content Creator & Social Media Specialist, I live and breathe content that impacts.

Over the past 6 years, I’ve grown brands, managed social media accounts, and built communities by blending user psychology, performance strategy, content creation, storytelling, campaign management, and visual branding.

From doubling audience engagement in 2x months for @joingirlsclub, organically growing my own mindful self-development community to 100K+ across platforms Email not available. Sign in: https://www.twine.net/signup and leading the online presence for tech startups, wellness/yoga studios, and entrepreneurs…

My goal goes beyond check boxes on a Notion dashboard, picking a strong hook, or designing aesthetic posts - my mission is to activate potentials and turn your vision into real impact.

Let’s bring your ideas to life and your brand to the spotlight, together!

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Language

Portuguese
Fluent
English
Fluent

Work Experience

Marketing Intern for B2B SaaS Startup at Life Ladder (UK)
June 30, 2021 - April 7, 2021
Played a key role in creating and designing marketing assets to promote the personal and professional development platform. Collaborated directly with the CEO and CSO to coordinate creative and operational projects across departments including market research, product, and customer experience. Took initiative to develop and launch an interactive new onboarding system feature, which improved user experience and retention.
Brand & Marketing Assistant for B2C SaaS Startup at Girls Club, USA (Remote)
March 31, 2025 - May 30, 2025
Created edu-tainment social media content about personal branding, AI tools, and modern business strategies for entrepreneurs and digital creators. Collaborated directly with the CEO to increase engagement by 50% within 2 months through community campaigns and optimized brand messaging.
Founder & Mindful Growth Coach/Creator at Waves of Thoughts, EU (Remote)
January 1, 2019 - Present
Created high-impact content across YouTube, newsletters, and social media about mindful self-development, organically growing a community of 100K+. Developed and launched a suite of actionable tools including the Happiness Diaries Journal, Notion planners, 1:1 coaching, and community events. Led end-to-end operations including marketing visual branding, creative production, audience engagement, storytelling, SEO, automated funnels, and product development including market research, user interviews, product positioning, e-commerce logistics, instructional delivery, and customer support. Nurtured long-term partnerships with creators and brands by co-hosting webinars, running marketing or UGC campaigns, and securing media features.
Social Media Manager at Yoga & Meditation Society (UoEssex)
May 1, 2018 - June 28, 2019
Within one academic year expanded from a small group of students to 10s of weekly classes fully booked by not only students, but also university staff and even local residents. Organised the entire event schedule (e.g.: weekly classes, themed workshops) & social media promotion. Collaborated with local and nationwide companies for amplifying our positive impact (e.g.: Colchester fire department for a first aid training and Yogific's for a special edition of the Yoga & Vegan Festival, respectively).

Education

MSc Positive Psychology & Wellbeing at Tilburg University, The Netherlands
August 1, 2020 - July 31, 2021
- Extensively researched mindfulness, engagement, mental health of adults, organisational psychology, & strengths based leadership. - Collaborated to develop a video learning course as part of my thesis, combining instructional design & evidence-based techniques.
BSc Psychology with Cognitive Neuroscience at University of Essex, United Kingdom
October 1, 2017 - June 30, 2020
- Graduated top of class with multiple academic awards, inc. Dean’s List for Excellence every year. - Statistics Personal Tutor, Catering Supervisor, Student Ambassador, Yoga & Meditation Society Secretary. - Thesis: 'The Neural Correlates of Body Perception in Women With and Without History of Eating Disorders: an ERP Study on the Inversion Effect'

Qualifications

NLP Coaching
June 1, 2024 - June 30, 2024
YouTube Management
January 3, 2022 - May 31, 2022

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Life Sciences