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I am a pragmatic designer with over 5 years of experience focusing on UI/UX and product design. My journey has been enriched by collaborating with various agencies, startups, and corporates. In my design work, I am driven by critical design thinking and a heuristic approach, always eager to align user needs with business goals to boost engagement, growth, and revenue.…

Irfan Febrian

UI Designer, UX Designer, Product Designer, +2

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I am a pragmatic designer with over 5 years of experience focusing on UI/UX and product design. My journey has been enriched by collaborating with various agencies, startups, and corporates. In my design work, I am driven by critical design thinking and a heuristic approach, always eager to align user needs with business goals to boost engagement, growth, and revenue.…

Available to hire

I am a pragmatic designer with over 5 years of experience focusing on UI/UX and product design. My journey has been enriched by collaborating with various agencies, startups, and corporates. In my design work, I am driven by critical design thinking and a heuristic approach, always eager to align user needs with business goals to boost engagement, growth, and revenue.

Skills

Product Design

Web Design

Experience Level

Product Design

Expert

Web Design

Expert

Language

Indonesian

Fluent

English

Advanced

Work Experience

Product Designer at Evius

February 1, 2023 - January 1, 2025

Led end-to-end UI/UX Revamp for Paras NFT Marketplace using heuristic evaluation, resulting in a 121% increase in transactions after one month. Created product and brand assets for Arkana WEB3 loyalty programs, attracting 25K users within three weeks.

Sr. UX Designer at AirAsia

October 1, 2021 - March 1, 2022

Conducted UX research for AirAsia Hotel & SNAP Reservation, improving booking clarity and flow. Developed UI/UX concepts for AirAsia Holiday and secured positive stakeholder feedback during the presentation.

Product Designer at Pinhome

May 1, 2020 - October 1, 2021

Redesigned consumer app & website, leading to an increase in Daily Active Users and partnership with Bank Tabungan Negara. Contributed to the Pinhome Design System, boosting design efficiency.

UI/UX Designer at Nodeflux

June 1, 2019 - May 1, 2020

Designed UI/UX for an AI-powered dashboard & storefront for eKYC API product, streamlining purchasing for developers while improving the experience for non-technical users.

UI/UX & Web Designer at Greenlab Group

May 1, 2014 - June 1, 2019

Created websites and in-house SaaS HR tools for diverse industries, securing project contracts worth approximately $100K.