Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Irissa, an account management and social media professional with a passion for blending creativity with strategy. In my current role at Fabrik Asia, I drive impactful brand activations and culturally relevant events for global clients, while shaping social and digital campaigns that resonate across platforms. Previously at Virtue Worldwide, I helped grow social engagement for brands such as Clé de Peau Beauté and Refinery29, and I specialise in content development, community engagement, and campaign performance optimisation. I love storytelling and bringing culture to the forefront to create meaningful connections between brands and their audiences.…I’m Irissa, an account management and social media professional with a passion for blending creativity with strategy. In my current role at Fabrik Asia, I drive impactful brand activations and culturally relevant events for global clients, while shaping social and digital campaigns that resonate across platforms. Previously at Virtue Worldwide, I helped grow social engagement for brands such as Clé de Peau Beauté and Refinery29, and I specialise in content development, community engagement, and campaign performance optimisation. I love storytelling and bringing culture to the forefront to create meaningful connections between brands and their audiences.

Iris Sa Nur Khair

Social Media Manager, Content Creator, Copywriter, +7





I’m Irissa, an account management and social media professional with a passion for blending creativity with strategy. In my current role at Fabrik Asia, I drive impactful brand activations and culturally relevant events for global clients, while shaping social and digital campaigns that resonate across platforms. Previously at Virtue Worldwide, I helped grow social engagement for brands such as Clé de Peau Beauté and Refinery29, and I specialise in content development, community engagement, and campaign performance optimisation. I love storytelling and bringing culture to the forefront to create meaningful connections between brands and their audiences.…I’m Irissa, an account management and social media professional with a passion for blending creativity with strategy. In my current role at Fabrik Asia, I drive impactful brand activations and culturally relevant events for global clients, while shaping social and digital campaigns that resonate across platforms. Previously at Virtue Worldwide, I helped grow social engagement for brands such as Clé de Peau Beauté and Refinery29, and I specialise in content development, community engagement, and campaign performance optimisation. I love storytelling and bringing culture to the forefront to create meaningful connections between brands and their audiences.

Available to hire

I’m Irissa, an account management and social media professional with a passion for blending creativity with strategy. In my current role at Fabrik Asia, I drive impactful brand activations and culturally relevant events for global clients, while shaping social and digital campaigns that resonate across platforms.

Previously at Virtue Worldwide, I helped grow social engagement for brands such as Clé de Peau Beauté and Refinery29, and I specialise in content development, community engagement, and campaign performance optimisation. I love storytelling and bringing culture to the forefront to create meaningful connections between brands and their audiences.

Skills

Copywriting

Branding

Social Media Design

Experience Level

Copywriting

Expert

Branding

Expert

Social Media Design

Expert

Language

English

Fluent

Work Experience

Senior Account Executive & Head of Social Media Manager at Fabrik Asia

February 1, 2025 - Present

Executed large-scale event production for Collective Minds Asia (Fred Again, Steven Bartlett, Glass Beams) and managed tour experience (hospitality riders, security, loaders). Led project management for brand activations (Cathay Pacific, Erdinger Oktoberfest, ArtScience Museum). Developed social media and digital marketing plan (website, Facebook, Mailchimp) for a music festival and managed all digital platforms. Optimized paid IG strategy achieving over 2.5M+ reach, 2.7K IG followers and 16M website impressions. Conceptualised and produced original short-form content for IG.

Senior Account Executive & Social Media Manager at VIRTUE Worldwide / VICE Media

August 1, 2022 - February 1, 2025

Clé de Peau Beauté: nurtured a 5-year relationship; grew social retainer YTY by 35% and launched global CPB TikTok; managed international/regional content creators; developed social content plan and produced in-house beauty content; managed ad hoc creative briefs/activations and deliverables end-to-end. Refinery29: developed social media plan for 29 Rooms Asia and managed community. Virtue Guide to Culture 2024: launched first capsule event 'Virtue's Guide to Starting a Culture' with integrated creative collateral and client logistics.

Account Executive & Copywriter at DST N CT

May 1, 2021 - July 1, 2022

Day-to-day management of Raffles City and National Youth Council's social platforms (FB/IG); copywriting, content planning, community management. Raffles City: launched new social media strategy and executed creative shoots for social platforms (IG/FB). National Youth Council: coordinated communications between sub-accounts within NYC ecosystem and developed social calendar and creative copy (post captions/in-visual/story highlights) and managed community engagement (follower enquiries and collaborations).

Social Media Marketing Intern at Style Theory

December 1, 2016 - March 1, 2017

Collaborated with the Creative Director to create editorial fashion content/copy for IG/FB and wrote stylist notes for new collections; optimised content performance by analyzing customer rental data and content analytics; managed brand/influencer collaborations to increase brand awareness and subscriber rate.

Senior Account Executive & Head of Social at Fabrik Asia, Singapore

February 1, 2025 - Present

Executed large-scale event production for Collective Minds Asia (Fred Again, Stephen Bartlett, Glass Beams) and managed tour experiences (hospitality riders, security, loaders). Led project management for brand activations (Cathay Pacific, Erdinger Oktoberfest, ArtScience Museum). Developed social content plans and produced in-house content for new music festival 'Somewhere Out There', managing all digital platforms (posting, copywriting, community management). Optimised paid media IG strategy achieving over 2.5M reach; 2.7K IG followers and 16M website impressions. Conceptualised and produced original short-form content for IG.

Account Executive & Social Media Manager at Virtue Worldwide, Singapore

August 1, 2022 - February 28, 2025

Clé de Peau Beauté: nurtured a 5-year client relationship; grew social retailer YTY by 35%; launched global CPB TikTok and managed international/regional content creators. Developed social content plans and produced in-house beauty content; managed ad-hoc creative briefs/activations end-to-end. Refinery29: developed social media plan for 29 Rooms Asia and led community management; collaborated with marketing and production teams to launch the Asia debut. Virtue Guide to Culture 2024: launched the capsule event 'Virtue’s Guide to Starting a Culture', oversaw creative collateral production, event logistics and client-experience activities.

Account Executive & Copywriter at DST NCT, Singapore

May 1, 2021 - July 31, 2022

Managed day-to-day social platforms for Raffles City and National Youth Council (FB/IG), including copywriting, content planning and community management. Raffles City: launched new social media strategy and produced creative shoots for IG/FB. National Youth Council: coordinated communications between sub-accounts within the NYC ecosystem; developed social calendar and creative copy (post captions/visuals/story highlights); managed community engagement and collaborations.