Student Content Creator at Lancaster University

Video Production: Produced high-quality video content (Reels/TikTok) to amplify the university’s vibrant image, generating 50K views. Copywriting: Translated complex university information into engaging and student-friendly content, driving awareness and strengthen online presence. Recruitment Support: Collaborated with the internal team to plan and execute a social media content calendar, successfully raising awareness among international students.

Marketing & Advertising Intern at Lambda Studio

Food & Beverage Marketing: Analysed the market trend on instant noodles and produced culturally themed video advertising to unlock King Car’s food market distribution, achieving 958K views. Social Media Management: Managed and grew the sub-brand Instagram account, developing a content strategy that increased organic followers from 9K to 12K. Campaign Execution: Initiated OOH advertising and designed experiential campaigns to promote Fubon Bank’s new investment application, achieving 100K+ downloads. CRM & Sales Support: Executed an omnichannel CRM strategy for V-TEX sneakers, collaborating with KOLs to drive a 20% increase in sales.

Branding & Podcast Intern at 104 Human Bank

ESG Communication: Developed the 'Young Giver Ambassador Programme' rebrand, creating content that communicated the company’s ESG values. Gen Z Outreach Strategy: Launched a digital marketing strategy highlighting diverse university cultures, driving a 250% increase in website traffic. Podcast Production: Produced podcast episodes featuring expert insights to foster community connection and enhance brand authenticity, achieving 4K plays.

Group Leader at Digital Marketing Laboratory

Digital Strategy: Developed a 360° social media marketing strategy, strengthening brand awareness for Toko, an AI English learning start-up. User Acquisition: Organised online events to boost registrations, achieving 500+ installs within two weeks.