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I'm a creative and community-focused Social Media Specialist, passionate about growing creator communities on Instagram and beyond. I combine strong copywriting and visual storytelling with a data-driven mindset to craft content that resonates and performs. I excel at building relationships with creators, sharing case studies of their successes, and guiding contributions through strategic messaging. I bring skills in broadcast communications, performance-based incentive programs, and ongoing experimentation to boost engagement and conversions, while staying organized, collaborative, and results-oriented.…I'm a creative and community-focused Social Media Specialist, passionate about growing creator communities on Instagram and beyond. I combine strong copywriting and visual storytelling with a data-driven mindset to craft content that resonates and performs. I excel at building relationships with creators, sharing case studies of their successes, and guiding contributions through strategic messaging. I bring skills in broadcast communications, performance-based incentive programs, and ongoing experimentation to boost engagement and conversions, while staying organized, collaborative, and results-oriented.

Irsyad Yusuf Al -ayyubi

Copywriter, Digital Marketer, Marketing Strategist, +3

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I'm a creative and community-focused Social Media Specialist, passionate about growing creator communities on Instagram and beyond. I combine strong copywriting and visual storytelling with a data-driven mindset to craft content that resonates and performs. I excel at building relationships with creators, sharing case studies of their successes, and guiding contributions through strategic messaging. I bring skills in broadcast communications, performance-based incentive programs, and ongoing experimentation to boost engagement and conversions, while staying organized, collaborative, and results-oriented.…I'm a creative and community-focused Social Media Specialist, passionate about growing creator communities on Instagram and beyond. I combine strong copywriting and visual storytelling with a data-driven mindset to craft content that resonates and performs. I excel at building relationships with creators, sharing case studies of their successes, and guiding contributions through strategic messaging. I bring skills in broadcast communications, performance-based incentive programs, and ongoing experimentation to boost engagement and conversions, while staying organized, collaborative, and results-oriented.

Available to hire

I’m a creative and community-focused Social Media Specialist, passionate about growing creator communities on Instagram and beyond. I combine strong copywriting and visual storytelling with a data-driven mindset to craft content that resonates and performs.

I excel at building relationships with creators, sharing case studies of their successes, and guiding contributions through strategic messaging. I bring skills in broadcast communications, performance-based incentive programs, and ongoing experimentation to boost engagement and conversions, while staying organized, collaborative, and results-oriented.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Language

English

Advanced

Turkish

Intermediate

Work Experience

Freelance Ads Graphic Designer at MySkill Skill Development Platform

August 1, 2025 - September 8, 2025

Created 180+ high-conversion Instagram posters to support content marketing campaigns, focusing on community growth and engagement. Created 180+ short-form videos to support content marketing campaigns, focusing on community growth and conversion. Collaborated with content strategists and ad specialists to align visuals with brand voice, while also testing various content formats to optimize reach and conversion.

Freelance Tiktok KOL Specialist at Self-Employed / Freelance

September 1, 2023 - September 8, 2025

Identified and compiled about 500 KOL who align with the core values and principles upheld by brand. Managed and maintained a professional network with over 100 KOL in the education technology industry. Negotiated with 50+ KOLs to optimize rate cards for successful campaigns on a limited budget.

Marketing and Partnership Intern at Somestory

December 1, 2024 - September 8, 2025

Designed marketing strategies for online and offline activities of the Somestory podcast. Built and managed relationships with 20+ media partners, encouraging continuous content collaboration and co-branded campaigns. Developed marketing plans and briefs aligned with brand identity, supporting consistent content contributions from podcast collaborators.

Social Media Marketing Intern at Ciseatto Catering

November 1, 2023 - September 8, 2025

Increased Instagram reach by +209% (non-followers) and +29.4% (followers) in 3 months by publishing 3 feed posts/week and leveraging META Ads. Achieved +10.8% follower growth through community-focused content and ongoing engagement tracking. Improved link clicks by 1,512 with a cost-per-click of IDR 168, showing effectiveness in targeted content promotion.

Social Media Marketing Intern at Ciseatto Catering

November 1, 2023 - October 4, 2025

Increased Instagram reach by +209% (non-followers) and +29.4% (followers) in 3 months; achieved +10.8% follower growth through community-focused content; improved link clicks by 1,512 with a cost-per-click of IDR 168.