I'm a creative and community-focused Social Media Specialist, passionate about growing creator communities on Instagram and beyond. I combine strong copywriting and visual storytelling with a data-driven mindset to craft content that resonates and performs. I excel at building relationships with creators, sharing case studies of their successes, and guiding contributions through strategic messaging. I bring skills in broadcast communications, performance-based incentive programs, and ongoing experimentation to boost engagement and conversions, while staying organized, collaborative, and results-oriented.…

Irsyad Yusuf Al -ayyubi

I'm a creative and community-focused Social Media Specialist, passionate about growing creator communities on Instagram and beyond. I combine strong copywriting and visual storytelling with a data-driven mindset to craft content that resonates and performs. I excel at building relationships with creators, sharing case studies of their successes, and guiding contributions through strategic messaging. I bring skills in broadcast communications, performance-based incentive programs, and ongoing experimentation to boost engagement and conversions, while staying organized, collaborative, and results-oriented.…

Available to hire

I’m a creative and community-focused Social Media Specialist, passionate about growing creator communities on Instagram and beyond. I combine strong copywriting and visual storytelling with a data-driven mindset to craft content that resonates and performs.

I excel at building relationships with creators, sharing case studies of their successes, and guiding contributions through strategic messaging. I bring skills in broadcast communications, performance-based incentive programs, and ongoing experimentation to boost engagement and conversions, while staying organized, collaborative, and results-oriented.

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Skills

Experience Level

Canva
Expert
Social Media Design
Expert
Logo
Expert
Instagram
Expert
Branding
Expert
Poster
Intermediate
Copywriting
Intermediate
Photo
Intermediate
Brand Identity
Intermediate
Facebook Ads
Intermediate
CapCut
Intermediate
Email Marketing
Intermediate
Google Ads
Intermediate
Tiktok
Intermediate
SEO Copywriting
Intermediate
Explainer Video
Intermediate
CRM
Beginner
Promo Video
Beginner
Video Advert
Beginner
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Language

English
Advanced
Turkish
Intermediate

Work Experience

Freelance Ads Graphic Designer at MySkill Skill Development Platform
August 1, 2025 - September 8, 2025
Created 180+ high-conversion Instagram posters to support content marketing campaigns, focusing on community growth and engagement. Created 180+ short-form videos to support content marketing campaigns, focusing on community growth and conversion. Collaborated with content strategists and ad specialists to align visuals with brand voice, while also testing various content formats to optimize reach and conversion.
Marketing and Partnership Intern at Somestory
December 1, 2024 - September 8, 2025
Designed marketing strategies for online and offline activities of the Somestory podcast. Built and managed relationships with 20+ media partners, encouraging continuous content collaboration and co-branded campaigns. Developed marketing plans and briefs aligned with brand identity, supporting consistent content contributions from podcast collaborators.
Social Media Marketing Intern at Ciseatto Catering
November 1, 2023 - October 4, 2025
Increased Instagram reach by +209% (non-followers) and +29.4% (followers) in 3 months; achieved +10.8% follower growth through community-focused content; improved link clicks by 1,512 with a cost-per-click of IDR 168.
Social Media Marketing Intern at Ciseatto Catering
November 1, 2023 - September 8, 2025
Increased Instagram reach by +209% (non-followers) and +29.4% (followers) in 3 months by publishing 3 feed posts/week and leveraging META Ads. Achieved +10.8% follower growth through community-focused content and ongoing engagement tracking. Improved link clicks by 1,512 with a cost-per-click of IDR 168, showing effectiveness in targeted content promotion.
Freelance Tiktok KOL Specialist at Self-Employed / Freelance
September 1, 2023 - September 8, 2025
Identified and compiled about 500 KOL who align with the core values and principles upheld by brand. Managed and maintained a professional network with over 100 KOL in the education technology industry. Negotiated with 50+ KOLs to optimize rate cards for successful campaigns on a limited budget.

Education

Marketing Communication eLearning at London School of Public Relations
March 1, 2024 - November 8, 2027
Political Science and Public Administration at Kırklareli University
September 1, 2020 - September 8, 2025
Digital Marketing Intensive Bootcamp Batch 19 at MySkill
June 1, 2023 - August 1, 2023

Qualifications

Digital Marketing Intensive Bootcamp Batch 19
June 1, 2023 - July 1, 2023
Marketing Communication eLearning
March 1, 2024 - September 8, 2025
Certified E-Learning, Interactive Bootcamp, and Expert Career Mentoring
January 11, 2030 - October 4, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Software & Internet, Telecommunications, Travel & Hospitality, Other
    Social Media Portfolio
    Every brand has a story waiting to be discovered. I help bring that story to life through content that captures attention and builds meaningful connections. Over the past two years, I've worked with startups, SMEs, and digital platforms to transform ideas into strategic social media campaigns, engaging visual content, and data-driven marketing that not only looks good but also delivers measurable results. This portfolio showcases more than creative designs. It reflects my approach to combining storytelling, audience insights, and digital strategy to help brands grow. From managing social media campaigns and influencer collaborations to creating short-form content, copywriting, and performance-driven marketing, every project represents my commitment to creating content that people remember and strategies that drive real business impact. graphicdesigner resume…
    Social Media Portfolio

    https://www.twine.net/signin

    Every brand has a story waiting to be discovered. I help bring that story to life through content that captures attention and builds meaningful connections. Over the past two years, I’ve worked with startups, SMEs, and digital platforms to transform ideas into strategic social media campaigns, engaging visual content, and data-driven marketing that not only looks good but also delivers measurable results.

    This portfolio showcases more than creative designs It reflects my approach to combining storytelling, audience insights, and digital strategy to help brands grow. From managing social media campaigns and influencer collaborations to creating short-form content, copywriting, and performance-driven marketing, every project represents my commitment to creating content that people remember and strategies that drive real business impact.