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Hi, I'm Irwan Tornando, a design-forward art director and 360-degree creative lead with 10+ years of experience collaborating with local and overseas brands. I've steered brand identity, design systems, and marketing campaigns from concept through production, delivering visually cohesive experiences across ATL, BTL, digital, and social media. My work spans Samsung Home Appliance, Marvel/Disney branding, and MODENA collaborations, earning recognition such as the MODENA Awards and Product Personalization of the Year. I love translating complex briefs into elegant visuals, leading cross-functional teams, and partnering with marketing, product, and agencies to solve creative and technical challenges. I'm passionate about building strong brands, maintaining consistency, and delivering measurable impact through storytelling, design, and technology.…Hi, I'm Irwan Tornando, a design-forward art director and 360-degree creative lead with 10+ years of experience collaborating with local and overseas brands. I've steered brand identity, design systems, and marketing campaigns from concept through production, delivering visually cohesive experiences across ATL, BTL, digital, and social media. My work spans Samsung Home Appliance, Marvel/Disney branding, and MODENA collaborations, earning recognition such as the MODENA Awards and Product Personalization of the Year. I love translating complex briefs into elegant visuals, leading cross-functional teams, and partnering with marketing, product, and agencies to solve creative and technical challenges. I'm passionate about building strong brands, maintaining consistency, and delivering measurable impact through storytelling, design, and technology.

Irwan Tornando

Designer, Art Director, Creative Director, +3

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Hi, I'm Irwan Tornando, a design-forward art director and 360-degree creative lead with 10+ years of experience collaborating with local and overseas brands. I've steered brand identity, design systems, and marketing campaigns from concept through production, delivering visually cohesive experiences across ATL, BTL, digital, and social media. My work spans Samsung Home Appliance, Marvel/Disney branding, and MODENA collaborations, earning recognition such as the MODENA Awards and Product Personalization of the Year. I love translating complex briefs into elegant visuals, leading cross-functional teams, and partnering with marketing, product, and agencies to solve creative and technical challenges. I'm passionate about building strong brands, maintaining consistency, and delivering measurable impact through storytelling, design, and technology.…Hi, I'm Irwan Tornando, a design-forward art director and 360-degree creative lead with 10+ years of experience collaborating with local and overseas brands. I've steered brand identity, design systems, and marketing campaigns from concept through production, delivering visually cohesive experiences across ATL, BTL, digital, and social media. My work spans Samsung Home Appliance, Marvel/Disney branding, and MODENA collaborations, earning recognition such as the MODENA Awards and Product Personalization of the Year. I love translating complex briefs into elegant visuals, leading cross-functional teams, and partnering with marketing, product, and agencies to solve creative and technical challenges. I'm passionate about building strong brands, maintaining consistency, and delivering measurable impact through storytelling, design, and technology.

Available to hire

Hi, I’m Irwan Tornando, a design-forward art director and 360-degree creative lead with 10+ years of experience collaborating with local and overseas brands. I’ve steered brand identity, design systems, and marketing campaigns from concept through production, delivering visually cohesive experiences across ATL, BTL, digital, and social media. My work spans Samsung Home Appliance, Marvel/Disney branding, and MODENA collaborations, earning recognition such as the MODENA Awards and Product Personalization of the Year.

I love translating complex briefs into elegant visuals, leading cross-functional teams, and partnering with marketing, product, and agencies to solve creative and technical challenges. I’m passionate about building strong brands, maintaining consistency, and delivering measurable impact through storytelling, design, and technology.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Art Director (Manager) at Samsung Home Appliance

September 1, 2024 - November 23, 2025

Leading a team of designers and multimedia specialists to deliver 360-degree design and touchpoints for big campaigns; conceptualize and ideate; develop main visuals for HA campaigns; motion graphics when needed; liaise with marketing and related departments; manage design traffic and timelines; solve creative, visual, and technology issues.

Graphic Designer / Creative Director & Project Owner at MODENA

August 31, 2024 - August 31, 2024

Led campaigns for Marvel and Disney 100; designed main visuals; managed creative scope and project ownership; produced web content and graphic design; collaborated with agencies and PR; built brand guidelines and branding system; 360-degree design & touchpoints.

Sr Graphic Designer at Almost 360 O Design & Touchpoint

March 31, 2021 - March 31, 2021

One-man show for creative collaterals; conceptualize and execute campaign projects; social media marketing; problem solving across creative, visual, technology, and marketing issues; liaise with marketing functions; deliver design assets for campaigns.

Art Director Jr. at Mokki Agency

June 1, 2016 - June 1, 2016

Led a small team of four; conceptualize and ideate campaigns and tactical; develop main visuals for collateral and FA; liaise with clients and maintain relationships.

Art Director at Spectrum China / Spectrum

May 31, 2018 - May 31, 2018

Big Campaigns; branding guidelines; website and social media marketing; led a team of designers, developers, strategists, and production for campaigns; liaised with clients and delivered branding collateral.

Art Director (Manager) at SAMSUNG Home Appliance

August 31, 2024 - August 31, 2024

360° design and touchpoints, leading a team of designers and multimedia specialists. Conceptualize and execute big campaigns, develop main key visuals for campaigns and tactical assets, perform motion graphics as needed, and liaise with marketing and related departments.

Art Director Jr. at Mokki Agency

May 31, 2018 - May 31, 2018

Led a small team of 4; conceptualize and ideate campaigns, develop main visuals for collateral and media, manage timelines, and ensure creative consistency across campaigns. Liaised with clients and internal departments.

Art Director (Contract) at Spectrum China

February 28, 2019 - February 28, 2019

Website branding guidelines and visual standards; furnished clients with branding deliverables, marketing collateral, and social media materials. Coordinated with teams to ensure brand consistency.

Graphic Designer at Marvel, Disney 100, Corporate Branding Experience

June 1, 2018 - November 23, 2025

Creative Director & Project Owner; Web Content & Graphic Design; 360° design & touchpoints for major campaigns; social media marketing; collaboration with agencies and PR; photography & videography tasks including pre- and post-production.

Main Designer, Creative Project Lead at MODENA x MARVEL

September 1, 2024 - November 23, 2025

Lead creative scope and project ownership for MODENA x MARVEL collaborations; develop main visuals for campaigns and create supporting assets across channels.