Senior Product Designer at Freelance

Owning end-to-end product design for complex B2B SaaS platforms, partnering with Product and Engineering to define problems, influence product strategy, and deliver scalable solutions across HRTech, MarTech, hospitality and event management, used by clients in 45+ countries. Selected projects include Evalart, Bookable, WeTrack and Momentus, with measurable improvements in flow efficiency, system consistency and post-acquisition integration.

Digital Product Designer at Koos Service Design

Led full redesign for Dubai International Airport website (40M+ visitors/year), increasing views per session by 83% and reducing bounce rate by 36%. Co-designed onboarding flow for Welcome app, boosting downloads and completion rates by 34%. Improved data accuracy and user satisfaction score, while coordinating with remote dev teams and stakeholders.

Junior UX/UI Designer / Middle UX/UI Designer & Team Lead at Intobi

Worked in a cross-functional team of five developers and one QA, mentored three junior designers, enhanced client satisfaction, and collaborated with Business Development to craft design proposals that secured new projects. Organized workshops to establish UX processes and standards within the company.