Hi, Iโ€™m Isabella, a social media strategist & manager, content creator, and UGC specialist with 3+ years of experience with content creation & social media. Iโ€™ve built my own personal brand to a full-time income through content creation, digital products, and coaching, and now I bring that same mix of creativity and performance-driven thinking to the brands I work with (whether it's through one-off UGC collaborations or long-term strategic social media management). I specialize in short-form video content (CapCut, Reels, TikTok), visual storytelling, and creating content systems that not only boost visibility - but convert. I also love creating creative carousels that are key for growth nowadays (& not many brands are using them yet!). Passionate about lifestyle, luxury, hospitality, and real estate brands with a strong aesthetic. I love creating high-impact content that feels native to each platform while keeping strategy, trends, and performance top of mind. ๐Ÿ“ Based in Sydney, available to work here on-site or remote with clients worldwide ๐ŸŽฅ Services: Social Media Management, UGC, Content Strategy, Video Editing, Copywriting, Canva Design โœจ Portfolio & examples available on request Additionally, as a bilingual Czech-English speaker, I have several years of experience in translation, proofreading, and transcription.โ€ฆ

Isabella Lonie

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Hi, Iโ€™m Isabella, a social media strategist & manager, content creator, and UGC specialist with 3+ years of experience with content creation & social media. Iโ€™ve built my own personal brand to a full-time income through content creation, digital products, and coaching, and now I bring that same mix of creativity and performance-driven thinking to the brands I work with (whether it's through one-off UGC collaborations or long-term strategic social media management). I specialize in short-form video content (CapCut, Reels, TikTok), visual storytelling, and creating content systems that not only boost visibility - but convert. I also love creating creative carousels that are key for growth nowadays (& not many brands are using them yet!). Passionate about lifestyle, luxury, hospitality, and real estate brands with a strong aesthetic. I love creating high-impact content that feels native to each platform while keeping strategy, trends, and performance top of mind. ๐Ÿ“ Based in Sydney, available to work here on-site or remote with clients worldwide ๐ŸŽฅ Services: Social Media Management, UGC, Content Strategy, Video Editing, Copywriting, Canva Design โœจ Portfolio & examples available on request Additionally, as a bilingual Czech-English speaker, I have several years of experience in translation, proofreading, and transcription.โ€ฆ

Available to hire

Hi, Iโ€™m Isabella, a social media strategist & manager, content creator, and UGC specialist with 3+ years of experience with content creation & social media.

Iโ€™ve built my own personal brand to a full-time income through content creation, digital products, and coaching, and now I bring that same mix of creativity and performance-driven thinking to the brands I work with (whether itโ€™s through one-off UGC collaborations or long-term strategic social media management).

I specialize in short-form video content (CapCut, Reels, TikTok), visual storytelling, and creating content systems that not only boost visibility - but convert. I also love creating creative carousels that are key for growth nowadays (& not many brands are using them yet!).

Passionate about lifestyle, luxury, hospitality, and real estate brands with a strong aesthetic. I love creating high-impact content that feels native to each platform while keeping strategy, trends, and performance top of mind.

๐Ÿ“ Based in Sydney, available to work here on-site or remote with clients worldwide

๐ŸŽฅ Services: Social Media Management, UGC, Content Strategy, Video Editing, Copywriting, Canva Design

โœจ Portfolio & examples available on request

Additionally, as a bilingual Czech-English speaker, I have several years of experience in translation, proofreading, and transcription.

See more

Language

English
Fluent
Czech
Fluent

Work Experience

Social Media Specialist & Creator (freelance) at Freelance
January 1, 2024 - December 31, 2022
Built personal brand to over 10k followers on Instagram through trend-driven content; created digital products (courses, templates, e-books); managed branding, content strategy, marketing, and email campaigns; produced end-to-end content including short-form video for platforms (TikTok, Instagram Reels) and audience engagement; supported strategy and growth for multiple brands.
Accounting Intern / Junior Tax Consultant at Deloitte
January 1, 2023 - January 1, 2023
Accounting management, invoice processing, administration, client communication, and preparation of corporate income tax returns; document translations; social content creator with almost 3 years of content creation experience; nearly 2 years building a personal brand in the digital products space; 9 months hands-on UGC experience.
Newsletter Manager / Marketing Assistant at Self-employed
January 1, 2022 - January 1, 2022
Managed newsletters, recruited influencers for marketing campaigns, and translated web content; coordinated customer communication.
Coach in Creators and Small Business Owners (Social Media Strategy) at Viral Wealth Mentorship Community
April 15, 2025 - November 6, 2025
Designed and delivered trainings on viral content creation, digital products, and branding; mentored individuals on TikTok/Instagram reach and engagement; supported content monetization and branding.
Social Media Specialist & Creator (freelance)
January 1, 2024 - November 6, 2025
TikTok and Instagram Reels content creation; content strategy and calendar planning; filming and editing (basic and creative) in Canva & CapCut; trend research and cultural insights; copywriting and captions; community engagement. Built a personal brand and produced digital products (courses, templates, e-books) and generated UGC for multiple brands.

Education

Bachelor's Degree at University of Business & Economics in Prague
January 1, 2020 - January 1, 2023
Bachelor degree at University of Business & Economics in Prague
January 1, 2020 - January 1, 2023

Qualifications

Bachelor degree
January 1, 2020 - January 1, 2023

Industry Experience

Media & Entertainment, Professional Services, Software & Internet