Hi, Iโ€™m Isabella, a social media strategist & manager, content creator, and UGC specialist with 3+ years of experience with content creation & social media. Iโ€™ve built my own personal brand to a full-time income through content creation, digital products, and coaching, and now I bring that same mix of creativity and performance-driven thinking to the brands I work with (whether it's through one-off UGC collaborations or long-term strategic social media management). I specialize in short-form video content (CapCut, Reels, TikTok), visual storytelling, and creating content systems that not only boost visibility - but convert. I also love creating creative carousels that are key for growth nowadays (& not many brands are using them yet!). Passionate about lifestyle, luxury, hospitality, and real estate brands with a strong aesthetic. I love creating high-impact content that feels native to each platform while keeping strategy, trends, and performance top of mind. ๐Ÿ“ Based in Sydney, available to work here on-site or remote with clients worldwide ๐ŸŽฅ Services: Social Media Management, UGC, Content Strategy, Video Editing, Copywriting, Canva Design โœจ Portfolio & examples available on request Additionally, as a bilingual Czech-English speaker, I have several years of experience in translation, proofreading, and transcription.โ€ฆ

Isabella Lonie

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Hi, Iโ€™m Isabella, a social media strategist & manager, content creator, and UGC specialist with 3+ years of experience with content creation & social media. Iโ€™ve built my own personal brand to a full-time income through content creation, digital products, and coaching, and now I bring that same mix of creativity and performance-driven thinking to the brands I work with (whether it's through one-off UGC collaborations or long-term strategic social media management). I specialize in short-form video content (CapCut, Reels, TikTok), visual storytelling, and creating content systems that not only boost visibility - but convert. I also love creating creative carousels that are key for growth nowadays (& not many brands are using them yet!). Passionate about lifestyle, luxury, hospitality, and real estate brands with a strong aesthetic. I love creating high-impact content that feels native to each platform while keeping strategy, trends, and performance top of mind. ๐Ÿ“ Based in Sydney, available to work here on-site or remote with clients worldwide ๐ŸŽฅ Services: Social Media Management, UGC, Content Strategy, Video Editing, Copywriting, Canva Design โœจ Portfolio & examples available on request Additionally, as a bilingual Czech-English speaker, I have several years of experience in translation, proofreading, and transcription.โ€ฆ

Available to hire

Hi, Iโ€™m Isabella, a social media strategist & manager, content creator, and UGC specialist with 3+ years of experience with content creation & social media.

Iโ€™ve built my own personal brand to a full-time income through content creation, digital products, and coaching, and now I bring that same mix of creativity and performance-driven thinking to the brands I work with (whether itโ€™s through one-off UGC collaborations or long-term strategic social media management).

I specialize in short-form video content (CapCut, Reels, TikTok), visual storytelling, and creating content systems that not only boost visibility - but convert. I also love creating creative carousels that are key for growth nowadays (& not many brands are using them yet!).

Passionate about lifestyle, luxury, hospitality, and real estate brands with a strong aesthetic. I love creating high-impact content that feels native to each platform while keeping strategy, trends, and performance top of mind.

๐Ÿ“ Based in Sydney, available to work here on-site or remote with clients worldwide

๐ŸŽฅ Services: Social Media Management, UGC, Content Strategy, Video Editing, Copywriting, Canva Design

โœจ Portfolio & examples available on request

Additionally, as a bilingual Czech-English speaker, I have several years of experience in translation, proofreading, and transcription.

See more

Language

English
Fluent
Czech
Fluent

Work Experience

Coach in Creators and Small Business Owners (Social Media Strategy) at Viral Wealth Mentorship Community
April 15, 2025 - November 6, 2025
Designed and delivered trainings on viral content creation, digital products, and branding; mentored individuals on TikTok/Instagram reach and engagement; supported content monetization and branding.
Social Media Specialist & Creator (freelance)
January 1, 2024 - November 6, 2025
TikTok and Instagram Reels content creation; content strategy and calendar planning; filming and editing (basic and creative) in Canva & CapCut; trend research and cultural insights; copywriting and captions; community engagement. Built a personal brand and produced digital products (courses, templates, e-books) and generated UGC for multiple brands.
Social Media Specialist & Creator (freelance) at Freelance
January 1, 2024 - December 31, 2022
Built personal brand to over 10k followers on Instagram through trend-driven content; created digital products (courses, templates, e-books); managed branding, content strategy, marketing, and email campaigns; produced end-to-end content including short-form video for platforms (TikTok, Instagram Reels) and audience engagement; supported strategy and growth for multiple brands.
Accounting Intern / Junior Tax Consultant at Deloitte
January 1, 2023 - January 1, 2023
Accounting management, invoice processing, administration, client communication, and preparation of corporate income tax returns; document translations; social content creator with almost 3 years of content creation experience; nearly 2 years building a personal brand in the digital products space; 9 months hands-on UGC experience.
Newsletter Manager / Marketing Assistant at Self-employed
January 1, 2022 - January 1, 2022
Managed newsletters, recruited influencers for marketing campaigns, and translated web content; coordinated customer communication.

Education

Bachelor's Degree at University of Business & Economics in Prague
January 1, 2020 - January 1, 2023
Bachelor degree at University of Business & Economics in Prague
January 1, 2020 - January 1, 2023

Qualifications

Bachelor degree
January 1, 2020 - January 1, 2023

Industry Experience

Media & Entertainment, Professional Services, Software & Internet