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I'm Isabella, a creative and collaborative social media and content specialist with over 5 years of marketing experience. I have a deep background in digital storytelling and strategy development, particularly within the beauty, fashion and lifestyle sector. Currently specialising within social media management, I also have extensive experience within written content, email marketing, and brand design from previous roles. I've coordinated social for Primark across multiple channels, coordinated creative briefs with in-house teams and agencies, and collaborated on global brand campaigns with partners like Disney, Sanrio, Netflix, NBA/NFL and Pinterest. I enjoy turning community insights into engaging, authentic content that drives business results.…I'm Isabella, a creative and collaborative social media and content specialist with over 5 years of marketing experience. I have a deep background in digital storytelling and strategy development, particularly within the beauty, fashion and lifestyle sector. Currently specialising within social media management, I also have extensive experience within written content, email marketing, and brand design from previous roles. I've coordinated social for Primark across multiple channels, coordinated creative briefs with in-house teams and agencies, and collaborated on global brand campaigns with partners like Disney, Sanrio, Netflix, NBA/NFL and Pinterest. I enjoy turning community insights into engaging, authentic content that drives business results.

Isabella Purcell

Content Producer, Social Media Manager, Content Creator, +5

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I'm Isabella, a creative and collaborative social media and content specialist with over 5 years of marketing experience. I have a deep background in digital storytelling and strategy development, particularly within the beauty, fashion and lifestyle sector. Currently specialising within social media management, I also have extensive experience within written content, email marketing, and brand design from previous roles. I've coordinated social for Primark across multiple channels, coordinated creative briefs with in-house teams and agencies, and collaborated on global brand campaigns with partners like Disney, Sanrio, Netflix, NBA/NFL and Pinterest. I enjoy turning community insights into engaging, authentic content that drives business results.…I'm Isabella, a creative and collaborative social media and content specialist with over 5 years of marketing experience. I have a deep background in digital storytelling and strategy development, particularly within the beauty, fashion and lifestyle sector. Currently specialising within social media management, I also have extensive experience within written content, email marketing, and brand design from previous roles. I've coordinated social for Primark across multiple channels, coordinated creative briefs with in-house teams and agencies, and collaborated on global brand campaigns with partners like Disney, Sanrio, Netflix, NBA/NFL and Pinterest. I enjoy turning community insights into engaging, authentic content that drives business results.

Available to hire

I’m Isabella, a creative and collaborative social media and content specialist with over 5 years of marketing experience. I have a deep background in digital storytelling and strategy development, particularly within the beauty, fashion and lifestyle sector. Currently specialising within social media management, I also have extensive experience within written content, email marketing, and brand design from previous roles.

I’ve coordinated social for Primark across multiple channels, coordinated creative briefs with in-house teams and agencies, and collaborated on global brand campaigns with partners like Disney, Sanrio, Netflix, NBA/NFL and Pinterest. I enjoy turning community insights into engaging, authentic content that drives business results.

Skills

Copywriting

Experience Level

Copywriting

Expert

Work Experience

Social Media & Content Strategy Lead at Primark

August 1, 2023 - June 1, 2025

Led organic social strategy across multiple brands (COLAB Dry Shampoo and Johnny’s Chop Shop); translated brand strategy, product launches, and cultural insights into monthly platform-specific content plans; directed weekly trend meetings; managed KPIs and performance analysis; collaborated with marketing teams and senior stakeholders; oversaw creators and interns across UK and US; contributed to global events and brand campaigns; produced social-first content aligned to business objectives.

Brand Intern / Freelance Junior Brand Executive at SLG BRANDS

July 1, 2025 - Present

Brand internship and freelance junior brand executive role supporting marketing planning, portfolio development, and cross-brand activations; assisted with creative briefs, planning, and coordination; liaised with license partners for collaborations; supported global campaigns and product launches.

Brand Intern at Primark

December 1, 2021 - August 1, 2023

Assist the brand team with brand strategy, marketing campaigns and promotional activities; support data collection, analysis, and reporting of campaign performance; assist with organising and coordinating brand events, promotions, and in-store activities; collaborate with marketing, design, and product teams to ensure brand consistency; provide general administrative support to the brand team (scheduling, correspondence, presentations).

Brand Coordinator at The T Ring

January 1, 2020 - December 31, 2022

Conduct market research to understand customer behaviour, trends, and competitors; support senior team in brand positioning, messaging, and strategies; organize and coordinate brand marketing campaigns; facilitate communication between brand and clients/partners; ensure cohesive brand experience; manage administrative tasks (timelines, budgets, invoices); manage critical path for global campaigns; liaise with Product Business Partners and Marketing; coordinate with creative, photo studio, production, and buying teams; liaise with license department with Disney, Sanrio, Netflix, NBA/NFL and Pinterest.

Brand Assistant at Primark

September 1, 2019 - June 1, 2020

Assist the brand team with brand strategy, marketing campaigns, and promotional activities; help with data collection, analysis, and reporting of campaign performance; assist with organising and coordinating brand events, promotions, and in-store activities; work with marketing, design, product, and other departments to ensure brand consistency; provide general administrative support (scheduling, correspondence, presentations).

Brand Intern at Primark

December 1, 2021 - August 1, 2023

Role within Primark brand team focused on supporting brand strategy, campaigns, and promotional activities; contributed to data collection and reporting and assisted with in-store activities and cross-functional collaboration.

Brand Research Assistant at The T Ring

January 1, 2020 - December 31, 2022

Conduct market research to understand customer behaviour, trends, and competitors to help shape brand strategies. Support senior team members in creating brand positioning, messaging, and strategies. Help organise and coordinate brand marketing campaigns, ensuring alignment with overall brand goals. Manage administrative tasks related to branding projects, including timelines, budgets, and invoices. Manage the Critical Path to enable global campaigns to launch and liaise with license departments collaborating with Disney, Sanrio, Netflix, NBA/NFL and Pinterest.

Brand Executive at PRIMARK

December 1, 2021 - August 1, 2023

Assist the brand team with various tasks related to brand strategy, marketing campaigns, and promotional activities. Help with data collection, analysis, and reporting of campaign performance; assist with organising and coordinating brand events; work closely with multiple departments (marketing, design, product, etc.) to ensure brand consistency across all channels; provide general administrative support to the brand team, including scheduling meetings, handling correspondence, and preparing presentations.